
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
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In The $100 Startup, Chris Guillebeau tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
Still in his early 30s, Chris is on the verge of completing a tour of every country on earth - he's already visited more than 175 nations - and yet he’s never held a "real job" or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.
There are many others like Chris - those who've found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn't depend on shelving what you currently do. You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your "expertise" - even if you don’t consider it such - and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish - sell him the fish instead; and in the battle between planning and action, action wins.
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.
- Listening Length8 hours and 14 minutes
- Audible release date8 May 2012
- LanguageEnglish
- ASINB079VSR47B
- VersionUnabridged
- Program TypeAudiobook
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Product details
Listening Length | 8 hours and 14 minutes |
---|---|
Author | Chris Guillebeau |
Narrator | Chris Guillebeau, Thomas Vincent Kelly |
Audible.in Release Date | 08 May 2012 |
Publisher | Random House Audio |
Program Type | Audiobook |
Version | Unabridged |
Language | English |
ASIN | B079VSR47B |
Best Sellers Rank | #919 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #7 in New Business Enterprises #8 in Small Businesses #27 in Entrepreneurship (Audible Books & Originals) |
Customer reviews

Reviewed in India on 11 December 2020
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Top reviews
Top reviews from India
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Guillebeau also stresses the importance of finding your unique value proposition and covers topics such as identifying a profitable niche, creating a strong brand, and using the internet to market your business.
In conclusion, this is a well written and engaging guide that is full of valuable insights and inspiration for anyone looking to start their own business. If you're looking to turn your passion into profit, this book is a great place to start!
-Some of those successful people described include excel guru (BFF for excel); travel agent (side GIG); Evernote tutorial book author; accidental photographer etc. All these profile became successful in earning a good income. They didn’t use high capital as one might think to start their GIG.
-The importance of “solopreneur” is discussed. These start-ups don’t require team or the work can be outsourced instead of hiring full time employes.
-Bonus for this book: The author in the appendix of the book makes in tabular form 25 case studies which he described.
Name-Business-Description-Promise

Reviewed in India 🇮🇳 on 11 December 2020
-Some of those successful people described include excel guru (BFF for excel); travel agent (side GIG); Evernote tutorial book author; accidental photographer etc. All these profile became successful in earning a good income. They didn’t use high capital as one might think to start their GIG.
-The importance of “solopreneur” is discussed. These start-ups don’t require team or the work can be outsourced instead of hiring full time employes.
-Bonus for this book: The author in the appendix of the book makes in tabular form 25 case studies which he described.
Name-Business-Description-Promise

It’s practical – Chapters like “Give Them the Fish” are written for first time business owners, but serve as great reminders for business owners who’ve lost their way. I loved the way he encourages people to make sure there’s a convergence between their passion and what what people want.
“The hard way to start a business is to fumble along, uncertain whether your big idea will resonate with customers. The easy way is to figure out what people want and then find a way to give it to them.”
This is a great resource and something I’ll be dipping into through the year as my own small business takes off.
Have to admit this is must read for the newbies in business world. It has taught me various skill that I can acquire to be more efficient in my work on a budget.
Decision Making Matrix is the best part of the book which I follow now meticulously.
With respect to Indian Consumer the examples and the concept in the book seems to be little off.
Eventually most businesses will start from small only but personally the topic and the concept i.e $100 Startup appeals to me as a small or narrow thinking approach.
If you find the review useful, consider clicking helpful!

Reviewed in India 🇮🇳 on 2 October 2018
Have to admit this is must read for the newbies in business world. It has taught me various skill that I can acquire to be more efficient in my work on a budget.
Decision Making Matrix is the best part of the book which I follow now meticulously.
With respect to Indian Consumer the examples and the concept in the book seems to be little off.
Eventually most businesses will start from small only but personally the topic and the concept i.e $100 Startup appeals to me as a small or narrow thinking approach.
If you find the review useful, consider clicking helpful!


But I highly recommend this book for those who want to build their company (even if it is a small or a medium one!) And don't want to work on someone's supervision, want to be the boos of own, this book for you guys. Make sure you complete the book. Even if you don't I am sure you will do something on your own by then!!!
Top reviews from other countries

1. It's basic. I mean really basic. It is full of simplistic suggestions such as "every morning, set aside 45 minutes to think about your business. What can you do to move things ahead (p.235)", and "in deciding what to sell, the best approach is to sell what people buy (p.33)". The patronizing guidance it provides almost assumes that the reader is unaware of really, really obvious and sensible things, which is really frustrating.
2. It is full of superficial examples based on random people - Kyle, Gary, Sarah - who are these people? And some of the examples appear unhelpful. For example, the author tells the story of Kyle Hepp, who got fired from her job, but having dabbled in a little photography before, she decided to take up wedding photography with her husband and now they earn $90,000 a year. This is one of many unhelpful anecdotes based on random people and unnamed companies (which by the way, sound completely made up) which add zero value for the reader.
3. All of the case studies in the book are about people who quit their jobs and do microbusinesses that earn them between $40,000 and $60,000 a year. In the greater scheme of things, that isn't too bad a salary, but remember this book is aimed at telling you to quit your job, and note the average salary in the UK is £35,423 (US$46,014). My point is, if you are telling people to quit a comfortable, steady job to start a start up, basing your "success stories" around start-ups that generate just about the same amount of money is not exactly inspiring. In fact, it is quite de-motivating. We need to be realistic. People have families to feed. Who on earth would quit a stable job to start their own business and expose themselves to financial risk (there is actually a chapter on failure in the book) just to end up in the same position financially?
In summary, if you are as good an entrepreneur as this author is a writer of start-up books, don't quit your day job.




Pros:
- Good motivation to start a business (no excuses)
- Many success stories and business examples
- Easy read although sometimes it is hard to follow the different stories (the author leaves a story pending, tells 10 others and then comes back to it when we already forgot what the original story was)
Cons:
- Barely any substantial tool or technique to benefit the reader (not like the previously mentioned book)
- I personally had the feeling that I already knew most of what was in the book