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The 10X Rule: The Only Difference Between Success and Failure Hardcover – 6 May 2011
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About the Author
- Publisher : Wiley; 1st edition (6 May 2011)
- Language : English
- Hardcover : 256 pages
- ISBN-10 : 0470627603
- ISBN-13 : 978-0470627600
- Item Weight : 462 g
- Dimensions : 14.99 x 2.79 x 23.11 cm
- Country of Origin : India
- Best Sellers Rank: #647 in Books (See Top 100 in Books)
- Customer Reviews:
About the author
Reviewed in India on 5 October 2018
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Top reviews from India
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So in my opinion if you want to get something done and yet you find yourself procrastinating all the time, give this book a read. I am sure you will get off your back and start doing something. It's that motivating. But if you don't need motivation, then don't read this book, you will probably find this book boring or repetitive.
The ancient Indian Bhagavat Gita says Lord Krishna says "Karamannevadikarasthe Ma Phaleshu Kadhachana" Meaning Just focus on ur work/duty/action and don't worry about the fruits of ur action (Results). Leave it to me -GOD.
Grant Cardone says take massive Action 10x don't worry/fear/procrastinate JUST DO IT
Great Book. Must for everyone who want to transform their lives and achieve huge success and leave a footprint. It is the possible guide i have known or head of. Hats Off. The 10x Rule is very much needed today to make the World a Better Place to Live in.
By Brijesh Kumar on 30 May 2022
Top reviews from other countries
Don't waste your time reading the whole book, you won't learn any more than this.
This is probably one of the worst business books I've ever read. There is no advice, no wisdom from the author, just a load of patting himself on the back for working 10 times harder and being successful.
At one point, there's an anecdote where he advises someone asking him for help on a Sunday to stop taking weekends off and working harder. Enough said.
If you are a critical reader/thinker you may not be able to finish it so let me save you the time of reading the book. The 10x rule is simply you will need to work 10x harder than you anticipate. Pick any chapter and it is going to tell you to work 10x harder than you think and you will be successful. Other than generic platitudes or stories how the author worked hard, there are no examples of what it means to work hard or how you will be successful. While all the chapters are bad, chapter 10 exemplifies the generality of the content the best. The author points to how he originated a new sales system and now he dominates. He doesn't quantify how he has dominated or compare his sales system to the success of other sales systems, just states "I came out on top." Then in the next paragraph he states Apple did not follow the same way others were creating computers and now they are dominating. He did not give one example of how Apple distinguished itself- just that they did not follow the pack and now they dominate. That level of ineffective process analysis is what the reader should expect from the entire book.
Lastly, the book is about giving "massive amounts of effort" yet the author gives zero effort when it comes to quotes. On several occasions, he wrote "someone once said" when referencing a specific quote. The first time I saw it, I thought the quote must not be from a specific person or attributed to multiple people. The second time I saw "someone once said", I looked up the quote and it was attributed to one person. I looked up each quote when he said "someone once said", and each time it was attributed to a single individual. In a book about giving massive effort, the author did not take the time, which was literally one minute or less, to look up the sources of these quotes. That is not even giving 1x worth of effort.
There are a lot of things to like in this book: don't be a victim, take responsibility for your own actions and future, work hard, be resilient, persist. Grant isn't afraid to tell you that success is going to take work and that it will be difficult, and those are the highlights of the book.
The TL:DR of this book is this: the answer to every question in your life is to take "massive action." That's it. No matter the question, the answer is always massive action. And honestly, that works for Grant and his wife. They're on the same page with what their version of success looks like, and they will do anything it takes to get there.
The real challenge is when discussing tradeoffs/compromises or these other things that Grant doesn't really believe in. Working 18 hours a day doesn't mean you're sacrificing your family, health, or spiritual life to Grant. He's just 10x'ing those things as well. How you ask? Just do it man. Be in it to win it. Time management? Grant doesn't believe in time management. Just massive action. Seriously, those are his answers for how to have it all in every area of life. The closest he gets to providing a tangible solution for success with his family is spending 1 hour in the morning grocery shopping with his daughter.
I'm not being a "hater", I like Grant Cardone. The world needs Grant Cardones. They create great disruption and drive things forward, but the world also needs people to piece together the mess that is left in Grant's wake. He's a chaos generator, constantly creating "new problems." Again, not a bad thing -- but you need a lot of do-ers, "middle-class", or average joes to make the whole machine work as well.
I would use the analogy of a baseball lineup. Grant Cardone is a home run hitter. He's swinging for the fences, baby. Every at bat, every situation, he's swinging for the fences. You hit a lot of home runs this way, and you strike out a lot this way too. You need the egotistical home run hitter on your team. But you also need the base hitter, the base stealer, the sacrifice bunter. The cameras go to Grant, the home-run hitter. He's celebrated for his success and garners the attention. But what if the base hitter doesn't want that? What if he wants to do well, get on base consistently, but doesn't aspire to have the cameras in his face? Isn't that also success?
Same for economics and the game of life. If everyone was a Grant Cardone we'd just have a bunch of self-absorbed chaos creators wreaking havoc everywhere they went. Again, this is something we need but becomes a recipe for disaster if we prescribe this solution for everyone.
Overall, it's a great book if you'e in a funk and feeling sorry for yourself. It's likely that his tough love will motivate you enough to take some action. As far as being what he actually promises -- the answer to success in all areas of life -- it's pretty meh. Massive action is great thing, but the world is far more complex than having one answer be the answer for everything.