• M.R.P.: ₹999.00
  • You Save: ₹181.00 (18%)
  • Inclusive of all taxes
Usually dispatched in 2 to 3 days.
Sold and fulfilled by Sunrise Book store.
1-Click ordering is not available.
Other Sellers on Amazon
+ ₹30.00 Delivery charge
Sold by: Inetrade India
Sold by: Inetrade India
(4094 ratings)
70% positive over the last 12 months
In stock.
Shipping rates and Return policy
+ ₹100.00 Delivery charge
Sold by: BooksRaja
Sold by: BooksRaja
(271 ratings)
91% positive over the last 12 months
Usually dispatched in 3 to 4 days.
Shipping rates and Return policy
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.

Follow the Author

Something went wrong. Please try your request again later.

12 Rules for Life: An Antidote to Chaos Hardcover – 16 January 2018

4.6 out of 5 stars 36,593 ratings

New from
FREE delivery: Sep 20 - 23 Details

Save Extra with 3 offers

No Cost EMI: Avail No Cost EMI on select cards for orders above ₹3000 Details
Bank Offer: 5% Instant Discount on HSBC Cashback Card Transactions Details

Enhance your purchase

Frequently bought together

  • 12 Rules for Life: An Antidote to Chaos
  • +
  • Beyond Order: 12 More Rules for Life
  • +
  • Atomic Habits: The life-changing million copy bestseller
Total price:
To see our price, add these items to your cart.
Some of these items are dispatched sooner than the others.
Choose items to buy together.

Product description


Genuinely extraordinary... Unmatched by any other modern thinker ... A prophet for our times -- Dominic Sandbrook ― Daily Mail

The most influential public intellectual in the Western world right now ― New York Times

Everyone must read 12 Rules For Life... The most enlightening book I have read in ages. Google him if you like, if it makes you feel better. It will, by the way. But get the book, that is the most important thing. And then read it. And then pass it on to a friend -- Chris Evans

In a different intellectual league... Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35m views. He is fast becoming the closest that academia has to a rock star ― Observer

Charismatic and exceptionally articulate.... Peterson is a new kind of public intellectual, using YouTube to spread ideas infinitely wider than predecessors such as Bertrand Russell or Isaiah Berlin -- Amol Rajan ― New Statesman

Anyone who is in a position of leadership would find it very insightful ... Jordan Peterson is a profound writer -- Gina Miller

It is that rare thing: self-help that might actually be helpfulNew Statesman

Fascinating ... Peterson is brilliant on many subjects -- Bryan Appleyard ― Sunday Times

One of the most eclectic and stimulating public intellectuals at large today, fearless and impassioned -- Matthew d'Ancona ― Guardian

Profound, charismatic and serious... One of the most important thinkers to emerge on the world stage for many years -- Tim Lott ― Spectator

The most sought-after psychologist in the world ― Psychology Today

A wonderful psychologist -- Malcolm Gladwell

Like the best intellectual polymaths, Peterson invites his readers to embark on their own intellectual, spiritual and ideological journeys... You have nothing to lose but your own misery ― Toronto Star

The most important and influential Canadian thinker since Marshall McLuhan. His bold synthesis of psychology, anthropology, science, politics and comparative religion is forming a genuinely humanistic university of the future -- Camille Paglia

Someone with not only humanity and humour, but serious depth and substance ... Peterson has a truly cosmopolitan and omnivorous intellect... There is a burning sincerity to the man ― Spectator

A rock-star academic, a cool, cowboy-boot-wearing public thinker who directs tough love at overprotected youth ... Peterson twirls ideas around like a magician -- Melanie Reid ― The Times

Jordan Peterson is a Canadian psychologist whose seemingly overnight ascent to cultural rockstar comes after years of deep scholarship in many disciplines ― Psychology Today

12 Rules for Life hits home - from identifying the deeply engrained hierarchical ladder that motivates our decision making to asking indispensable and sometimes politically unpopular questions about your life and suggesting ways to better it -- Howard Bloom, author of 'The Lucifer Principle'

Peterson has become a kind of secular prophet who, in an era of lobotomised conformism, thinks out of the box ... His message is overwhelmingly vital -- Melanie Philips ― The Times

About the Author

Dr. Jordan B. Peterson is the bestselling author of 12 Rules for Life, which has sold more than five million copies worldwide. After working for decades as a clinical psychologist and a professor at Harvard and the University of Toronto, Peterson has become one of the world's most influential public intellectuals. His YouTube videos and podcasts have gathered a worldwide audience of hundreds of millions, while his book tour reached more than 250,000 people in major cities around the globe. With his students and colleagues, Dr. Peterson has published more than one hundred scientific papers, and his 1999 book Maps of Meaning revolutionized the psychology of religion. He lives in Toronto, Ontario with his family.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
    Windows Phone

To get the free app, enter mobile phone number.


Product details

  • Publisher ‏ : ‎ Allen Lane (16 January 2018)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 448 pages
  • ISBN-10 ‏ : ‎ 0241351634
  • ISBN-13 ‏ : ‎ 978-0241351635
  • Item Weight ‏ : ‎ 817 g
  • Dimensions ‏ : ‎ 16.6 x 2.9 x 24.2 cm
  • Customer Reviews:
    4.6 out of 5 stars 36,593 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
36,593 global ratings
How are ratings calculated?

Top reviews from India

Reviewed in India on 16 June 2019
Verified Purchase
154 people found this helpful
Report abuse
Reviewed in India on 30 August 2019
Verified Purchase
49 people found this helpful
Report abuse
Reviewed in India on 22 October 2018
Verified Purchase
63 people found this helpful
Report abuse
Reviewed in India on 27 September 2020
Verified Purchase
Customer image
5.0 out of 5 stars Best Philosophical Professor in the whole world.
By Abhigyan Deep on 27 September 2020
One the best philosophical professor in the world and his wisdom and intellectual theory is on another level. He uses proficiency in writing and explaining any situation with proper living set of examples. You can learn and cope with many situations in this chaotic life if you follow hir ideals and learn from it.
Images in this review
Customer image Customer image
Customer imageCustomer image
12 people found this helpful
Report abuse
Reviewed in India on 24 September 2020
Verified Purchase
Customer image
5.0 out of 5 stars Masculine and feminine. Estrogen and Testosterone. Male and female.
By Satchem on 24 September 2020
Dr. Jordan B Peterson articulates the meaning of life using various allegories from classic or modern literature, contemporary pop culture reference etc.
This book, personally, took me to various places within myself/ my mind and to a certain degree, moulded my character.
From the man child to the evils of tyranical fascism and radical Bolshevik socialism, Dr. Jordan B Peterson, I say thank you.
Images in this review
Customer image
Customer image
11 people found this helpful
Report abuse
Reviewed in India on 12 January 2021
Verified Purchase
Customer image
5.0 out of 5 stars Some great hits, some misses as well...
By Amritesh Mukherjee on 12 January 2021
"When you have something to say, silence is a lie."⁣

I don't read self-help books as a principle, and I wouldn't have read this one either, had it not been for my local book club.⁣

And while I think most of us know those 12 "rules", it's actually quite an interesting book, & the important thing here is not those end points, but the journey itself.⁣

"Question for parents: do you want to make your children safe, or strong?"⁣

Take for example, the first chapter. The rule is "Stand up straight with your shoulders back." He goes on to explain very elaborately, the dominance hierarchy, citing the interesting example of lobsters. ⁣

It's not the rule here which is really important, it's the process through which you reach there. It took me atleast 4-5 rules to get that point. He knows you'd be already knowing a lot of things, but knowledge and action are different, & he tries his best to convert that knowledge into action.⁣

"Look for your inspiration to the victorious lobster, with its 350 million years of practical wisdom. Stand up straight, with your shoulders back."⁣

The man is blunt, sometimes uncomfortably so, and that makes the whole procedure even more hard-hitting. And this book is not about being successful, well not mostly. It's about being your best version. To grow as a human being.⁣

And I have to say, he's darn good when it comes to that.⁣

"We’re breakable and mortal. A million things can go wrong, in a million ways. We should be terrified out of our skulls at every second. But we’re not."⁣

Another interesting thing about this book was its explanation of the origin of Bible, as an accumulation of human imagination over the years. ⁣

Why there was a snake in the garden, how the concept of a "creator" perhaps came to be in the first place. It's quite interesting in that regard!⁣

"To journey happily may well be better than to arrive successfully.…"⁣

So, would I recommend this?⁣

Abso-fcking-lutely! Especially if you're someone who's struggling with his(er) career, his(er) personal life, his(er) mental health etc. This might just be the book you needed!
Images in this review
Customer image
Customer image
4 people found this helpful
Report abuse
Reviewed in India on 25 June 2021
Verified Purchase
5 people found this helpful
Report abuse
Reviewed in India on 26 December 2019
Verified Purchase
5 people found this helpful
Report abuse

Top reviews from other countries

A. Shuttleworth
1.0 out of 5 stars Rules for life or a commentary on Genesis?
Reviewed in the United Kingdom on 27 November 2018
Verified Purchase
412 people found this helpful
Report abuse
2.0 out of 5 stars Interesting in places
Reviewed in the United Kingdom on 24 September 2018
Verified Purchase
392 people found this helpful
Report abuse
Jason Lee
5.0 out of 5 stars The most influential book I have read this year! From a liberal.
Reviewed in the United States on 12 November 2018
Verified Purchase
Customer image
5.0 out of 5 stars The most influential book I have read this year! From a liberal.
Reviewed in the United States on 12 November 2018
I will admit this right off the bat. I knew nothing of Jordan Peterson, or any of his ideology before reading this book. I must have existed in a vacuum, as I merely picked this book up as it was given as an "Amazon Recommends."

Curious about the title, I purchased on impulse.

I am very glad I did.

I am not Jordan Peterson's "supposed" target audience. (I used supposed because I don't think he actually claims to have one).

I am a liberal, Asian, left leaning moderate with a background in philosophy, theology and film studies. I support the women's right movement, equal pay, and I find the Republican party of today rather distasteful for the anti-science movement they espouse.

That being said, this book spoke to me. It is not an easy read. I had to re-read chapters slowly to fully condense my thoughts. I agree with the critical review that stated you have to be intellectually equipped to really get the most out of this. I had to utilize my background in philosophy and religion to go beyond the surface of what the author was trying to say. This is not a book you can listen to at 2x speed on Audible and hope to retain anything, imo. You need to digest this.

That being said...

Peterson's deft weaving of theology, mythology, and just overall cogent arguments and viewpoints made me really respect and open up my mind to things I never fully thought about. I find it laughable that a Harvard professor/psychologist has been embraced by the "alt-right" when even a moderately close reading of this text repudiates all that they stand for.

Peterson is direct. He has opinions. I don't always agree with them. But he is genuinely expressing himself, and the belief that we should all try to be better. We should all try to be more compassionate, and most of all, we all should try to understand our humanity a little more each and every there.

There's no division in this book; there's just deep anguish at the current state of humanity and its capacity for evil. There's some exasperation at the way things are currently constructed in society that is in many ways lost. And most of all, there's compassion and a belief that if we all got together in a room and truly talked, the world would be a better place.

I would shy away from the noise around Peterson in the headlines, on Youtube, and in how the idealogues use him (or even his own personal media narrative) to justify their twisted beliefs. Don't let the fact that the "Alt-Right" has co-opted this man to make him a mascot.

Just read the book independently and make your own judgments. You'll be glad you did.
Images in this review
Customer image
Customer image
3,358 people found this helpful
Report abuse
JEJ Winder
5.0 out of 5 stars One Giant Leap
Reviewed in the United Kingdom on 8 October 2018
Verified Purchase
265 people found this helpful
Report abuse
J. Alexander Rutherford
1.0 out of 5 stars Peterson promises hope but fails to deliver
Reviewed in Canada on 11 October 2018
Verified Purchase
388 people found this helpful
Report abuse