Amazon calculates a product's star ratings based on a machine learned model instead of a raw data average. The model takes into account factors including the age of a rating, whether the ratings are from verified purchasers and factors that establish reviewer trustworthiness.
It is pure cotton so might shrink a bit, It does not have a smooth finish as it looks in the picture because it is not polycotton, it is more of a cotton finish (the usual cotton rough finish) but the print & design looks really nice. It is definitely worth the money. People who are looking for polycotton finish might be disappointed with the material of this one.