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Seth Godin

All Marketers Tell Stories: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Paperback – 24 April 2012

by Seth Godin (Author)

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

Print length

240 pages
Language

English
Publication date

24 April 2012
Dimensions

12.78 x 1.04 x 17.75 cm
ISBN-10

9781591845331
ISBN-13

978-1591845331
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Product description

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.

Product details

ASIN ‏ : ‎ 1591845335
Publisher ‏ : ‎ Penguin USA; Reprint edition (24 April 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 9781591845331
ISBN-13 ‏ : ‎ 978-1591845331
Item Weight ‏ : ‎ 159 g
Dimensions ‏ : ‎ 12.78 x 1.04 x 17.75 cm
Country of Origin ‏ : ‎ USA
Generic Name ‏ : ‎ BOOK

Best Sellers Rank: #5,037 in Books (See Top 100 in Books)
- #338 in Reference (Books)

Customer Reviews:
1,133 ratings

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Seth Godin

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Seth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

He worked as a year as the volunteer founding editor of The Carbon Almanac, and his recent bestsellers also include The Practice and This is Marketing.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

He's known as a pioneer in online education, and was the founder of the altMBA.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer reviews

4.4 out of 5

1,133 global ratings

5 star		66%
4 star		18%
3 star		8%
2 star		4%
1 star		4%

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Harshit

I mean it's okay.

Reviewed in India 🇮🇳 on 24 August 2021

Verified Purchase

The book is defined good, In my experience it had the basic points but explained in details. I'm in sales from a really long time so it didn't worked that well for me.

But if you're starting up as a marketer it could be very helpful. Seth definitely went above and beyond with the approach of telling stories.

Helpful

Soumya Mondal

Worth giving your time to it. SIMPLE & AUTHENTIC

Reviewed in India 🇮🇳 on 17 May 2021

Verified Purchase

For a beginner with no knowledge of the complex terminologies of marketing but if you have a strong feeling a passion or even curiosity about how marketing works and how to shape your next marketing strategy this is the book for you. This book is written in simple language, it is authentic and I have enjoyed reading this.

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RR Prasad

Out of the box vision on marketing

Reviewed in India 🇮🇳 on 25 November 2020

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Very interesting spin on positioning. Puts the onus on marketers to go & find customers who resonate with the product's worldview. Don't waste your efforts and money to change the customer's worldview.. Seth's approach &language will shake you up and rightly so. It's not a lie. Grab the book. Period.

Helpful

itaws

Best marketing book that've ever read

Reviewed in India 🇮🇳 on 16 December 2014

Verified Purchase

Seth Godin writing skill is just WoW; I've already read Purple Cow of Godin and I think this one is better than Purple cow.
The ideas in this book are not new but the way of presentation is new and his writing is just like spoken style and not at all boring; When you plan to buy a book you will scroll down and read the reviews about that book for sure; but are you sure all that reviews are true ! may be some of them :) some people are marketing here by reviews and they are also telling stories; if they are a good story teller then you will buy that book for sure after reading the review, this is the concept of the book; advertising is not marketing and in order to get people to listen to you then you must tell authentic stories.

14 people found this helpful

Helpful

A great reader

Great book and a must read for all marketing people

Reviewed in India 🇮🇳 on 13 October 2020

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A must read and story telling has made really some great difference in my business ..I see people listening to me after adding great thoughtful matching stories

3 people found this helpful

Helpful

chetna

Price not equivalent to the quality

Reviewed in India 🇮🇳 on 1 August 2021

Verified Purchase

The review is only on physical aspect of the book- The book seems to be a second copy. The edges are torn.

Helpful

Vipul

Good read for Marketers

Reviewed in India 🇮🇳 on 15 October 2020

Verified Purchase

Lovely story telling by Mr. Godin about a book that talks about great story telling.

Reviewed in India 🇮🇳 on 13 April 2018

Verified Purchase

Excellent content like other contents of Seth Godin.Although the paper quality is not too good,still worth.People who really want to make their career in marketing should buy this.

One person found this helpful

Helpful

Top reviews from other countries

Julie

Ironically, not a good story

Reviewed in the United Kingdom 🇬🇧 on 31 March 2019

Verified Purchase

The fact that the book doesn't practice what it preaches is not even my main issue with it. It's problematically surface-level and opinion driven. For all those grand claims, he does little in the way of supporting them with any rigor and many of his claims (e.g., about mass advertising being dead) are just incorrect (see Byron Sharp's How Brand's Grow for
a critical perspective on mass marketing). Save your money and buy these instead: To see brilliant examples of storytelling (both as examples and in the writing of the book itself) read Contagious. To understanding the psychology behind and nuances of storytelling, read Seducing the Subconscious. A word of caution on that one - it a dense and at times dry read. But what it lacks in storytelling it makes up for in content. (And no, I'm not affiliated with any of these books). Sorry Seth (or is it "Mo"?), it wan't for me.

12 people found this helpful

Gav-a-laar

Great lil’ book

Reviewed in the United Kingdom 🇬🇧 on 13 June 2020

Verified Purchase

Great little book, easy to read. Helped me look at my ‘worldview’ and consider those of others. Good read those those that want to share ideas, products or services

One person found this helpful

Stuie

They Lied?!! The bastards!

Reviewed in the United Kingdom 🇬🇧 on 18 March 2013

Verified Purchase

Ok so they didnt really lie, they just told the truth in a very selective fashion.Why? Because they have to!

Im a bit of a marketing neewbie but i have to say that I consider this one of the most eye opening books iv ever read.
Godin explains how the same fundamental tactics are employed time and time again by advertisers, politicians, newspapers, religious establishments etc to influence the average joe on the street.

Godins writing style is casual and jargon free and he seems to make it his mission to help people think for themselves and not become mindless sheep. Its the kind of book you will read in just a few hours, but you'll remember its lesson forever.

10 people found this helpful

Amazon Customer

Has some great examples. Really useful tool If you are about ...

Reviewed in the United Kingdom 🇬🇧 on 15 October 2017

Verified Purchase

Very well written and clear. Has some great examples. Really useful tool If you are about to launch your own business and know nothing. If you are interested in marketing, you would probably know it anyway but it is sometimes a good thing to be reminded of the obvious.

One person found this helpful

Carlos Venancio

A great marketing book

Reviewed in the United Kingdom 🇬🇧 on 29 December 2013

Verified Purchase

Despite it was published almost 10 years ago, despite all the changes we faced this last decade, the thoughts and concepts Seth talks about are pretty up to date. I just loved to read about the "worldview" concept and the need to "frame" the comunication to that if you want to succeed.
I love books like this one: doesn't teach how to do it in detail, but makes you think how you can do it better using something new that you haven't thought about before.

One person found this helpful

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