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All Marketers Tell Stories: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Paperback – 24 April 2012

4.4 out of 5 stars 1,133 ratings

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Product description

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.

Product details

  • ASIN ‏ : ‎ 1591845335
  • Publisher ‏ : ‎ Penguin USA; Reprint edition (24 April 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 9781591845331
  • ISBN-13 ‏ : ‎ 978-1591845331
  • Item Weight ‏ : ‎ 159 g
  • Dimensions ‏ : ‎ 12.78 x 1.04 x 17.75 cm
  • Country of Origin ‏ : ‎ USA
  • Generic Name ‏ : ‎ BOOK
  • Customer Reviews:
    4.4 out of 5 stars 1,133 ratings

About the author

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Seth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

He worked as a year as the volunteer founding editor of The Carbon Almanac, and his recent bestsellers also include The Practice and This is Marketing.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

He's known as a pioneer in online education, and was the founder of the altMBA.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer reviews

4.4 out of 5 stars
4.4 out of 5
1,133 global ratings

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2.0 out of 5 stars Price not equivalent to the quality
Reviewed in India 🇮🇳 on 1 August 2021
The review is only on physical aspect of the book- The book seems to be a second copy. The edges are torn.
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Reviewed in India 🇮🇳 on 15 October 2020
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Reviewed in India 🇮🇳 on 13 April 2018
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Top reviews from other countries

Julie
1.0 out of 5 stars Ironically, not a good story
Reviewed in the United Kingdom 🇬🇧 on 31 March 2019
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12 people found this helpful
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Gav-a-laar
5.0 out of 5 stars Great lil’ book
Reviewed in the United Kingdom 🇬🇧 on 13 June 2020
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One person found this helpful
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Stuie
5.0 out of 5 stars They Lied?!! The bastards!
Reviewed in the United Kingdom 🇬🇧 on 18 March 2013
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10 people found this helpful
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Amazon Customer
5.0 out of 5 stars Has some great examples. Really useful tool If you are about ...
Reviewed in the United Kingdom 🇬🇧 on 15 October 2017
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One person found this helpful
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Carlos Venancio
5.0 out of 5 stars A great marketing book
Reviewed in the United Kingdom 🇬🇧 on 29 December 2013
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