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About Alyssa Rosenheck
Alyssa Rosenheck is a celebrated interiors and architectural photographer, stylist, author, speaker, cancer survivor, and lifestyle expert.
Known for her crisp and intentional style, Alyssa has carved a space for herself in both the photography and interiors world by pioneering a new business model that elevates her clients’ businesses as well as her own. As the founder of “The New Southern” movement and author of The New Southern Style, Alyssa’s mission is to inspire others to lean into their creativity by highlighting those in and from the South producing work that unites and inspires growth and acceptance within communities.
Following a consuming corporate career and a cancer diagnosis, photography allowed Alyssa to see a new way of doing business, a new way of living, and a new way to connect with others. Alyssa knows firsthand that creativity is a force for unity and purpose, and aims to inspire individuals to live courageously every day and to lean whole-heartedly into their creativity.
Aside from her book and blog, Alyssa’s work appears in the world’s leading publications - Architectural Digest, Elle Décor, Domino, People Magazine, Real Simple, Cosmopolitan, Allure, HGTV Magazine, Southern Living, MyDomaine and House Beautiful.
Named one of five "Pioneering Voices" and "Fresh New Faces", Alyssa was selected for a 2019 national campaign encouraging women to stand in their truth. When not writing, photographing interiors and architecture nationally, volunteering her time and voice to speak to women of all ages, or documenting the work of creatives in the South and beyond, you can find Alyssa in Nashville, TN with her supportive husband Benjamin, and their light filled, four legged Pomeranian, Meyer Lemon.
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The American South is a place steeped in history and tradition. We think of sweet tea, thick drawls, and even thicker summer air. It is also a place with a fraught history, complicated social norms, and dated perspectives. Yet among the makers and artists of the South, there is a powerful movement afoot. Alyssa Rosenheck shines a much-needed spotlight on a burgeoning community of people who are taking what’s beloved, inherent, and honored in the South and making it their own. The New Southern Style tours more than 30 homes and includes interviews with the designers, artists, and creative entrepreneurs who are reinventing Southern design and culture. This beautifully illustrated book is sure to inspire the home and soul.
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