Amazon calculates a product's star ratings based on a machine learned model instead of a raw data average. The model takes into account factors including the age of a rating, whether the ratings are from verified purchasers and factors that establish reviewer trustworthiness.
Was detected and installed in Smart life app however was not detected by Alexa with Smart Life Skill. In app also, against the bulb, did not show Third Party Control icons like Alexa, Google home etc. Looks like a bug. Have ordered replacement. Will update.
Colour lights are pretty damn low. White light is also not 12w to be honest. But yeah 'a smart bulb' pairing could've been made simpler. Although worksperfectly with google voice assistance from phone also. A bit more brighter light and you are right up there.