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Gillian Tett

Anthro-Vision: How Anthropology Can Explain Business and Life Paperback – Import, 21 April 2022

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The Times and Financial Times Book of the Year

A revelatory model that explains how we buy, sell, work and live.

'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow
___

Meet the business anthropologists seeking to explain how we buy, sell, work and think.

From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.

The result is a wholly new way to see human behaviour: anthro-vision.
__

One of the World's Top 50 Thinkers - Prospect

'This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.' Books of the Year, The Times

'Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights.' Tim Harford

'A terrific piece of work.' Thomas Friedman

'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.' Melinda Gates

'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.' Mariana Mazzucato

'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is Anthro-Vision . . . Admirers of her journalism will love this book, but they will also learn a great deal from it.' Niall Ferguson

'A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.' Financial Times

Print length

304 pages
Language

English
Publisher

Penguin (Cornerstone)
Publication date

21 April 2022
Dimensions

13 x 2 x 19.8 cm
ISBN-10

184794289X
ISBN-13

978-1847942890
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Review

Will turn your world upside down in the best possible way: fun, profound and bursting with important insights. -- Tim Harford, author of HOW TO MAKE THE WORLD ADD UP

Makes a compelling case that "anthro-vision" can help us understand ourselves, our tribes, companies and communities, and to reduce our wilful blindness . . . One of the glories of Anthro-Vision is that it never argues (as many do) that its way of seeing is the only way. It's a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life. ― Financial Times

A fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm's-eye, not just the bird's-eye, view of how people behave. -- Mervyn King, former governor of the Bank of England and co-author of RADICAL UNCERTAINTY

Drawing on a wide breadth of case studies, Gillian Tett explains that whether you're marketing Kit-Kats in Japan or fighting the spread of COVID-19 in England, you need a more qualitative understanding of who people are and what they care about. Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy. -- Melinda Gates, co-chair, Bill & Melinda Gates Foundation and author of THE MOMENT OF LIFT

Absolutely brilliant . . . Very compelling examples. -- Daniel Kahneman, author of THINKING, FAST AND SLOW and NOISE

About the Author

Gillian Tett is the chairman of the editorial board and editor-at-large, US, at the Financial Times. Perhaps best known for predicting the 2007-8 financial crisis, Tett's bestselling book Fool's Gold was one of the definitive books on the crash.

Tett holds a PhD in social anthropology from the University of Cambridge, where she studied marriage rituals in Tajikistan. Her work for the FT has taken her around the world - from Brussels to Tokyo to Moscow to New York - and won her numerous awards, including Columnist, Journalist and Business Journalist of the Year at the British Press Awards.

Product details

Publisher ‏ : ‎ Penguin (Cornerstone) (21 April 2022)
Language ‏ : ‎ English
Paperback ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 184794289X
ISBN-13 ‏ : ‎ 978-1847942890
Item Weight ‏ : ‎ 210 g
Dimensions ‏ : ‎ 13 x 2 x 19.8 cm

Best Sellers Rank: #24,924 in Books (See Top 100 in Books)
- #80 in Anthropology (Books)
- #459 in Economics Books
- #1,432 in Analysis & Strategy

Customer Reviews:
444 ratings

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Gillian Tett

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Gillian Tett serves as the chair of the editorial board and editor-at-large, US of the Financial Times. She writes weekly columns, covering a range of economic, financial, political and social issues. She is also the co-founder of FT Moral Money, a twice weekly newsletter that tracks the ESG revolution in business and finance which has since grown to be a staple FT product.

Previously, Tett was the FT’s US managing editor from 2013 to 2019. She has also served as assistant editor for the FT’s markets coverage, capital markets editor, deputy editor of the Lex column, Tokyo bureau chief, Tokyo correspondent, London-based economics reporter and a reporter in Russia and Brussels.

Tett is the author of The Silo Effect, which looks at the global economy and financial system through the lens of cultural anthropology. She also authored Fool’s Gold: How Unrestrained Greed Corrupted a Dream, Shattered Global Markets and Unleashed a Catastrophe, a 2009 New York Times bestseller and Financial Book of the Year at the inaugural Spear’s Book Awards. Additionally, she wrote the 2003 book Saving the Sun: A Wall Street Gamble to Rescue Japan from its Trillion Dollar Meltdown. Her next book, Anthro-Vision, A New Way to See Life and Business will come out in June 2021.

Tett has received honorary degrees from the Carnegie Mellon, Baruch, the University of Miami in the US, and from Exeter, London and Lancaster University in the UK.

In 2014, Tett won the Royal Anthropological Institute Marsh Award. She has been named Columnist of the Year (2014), Journalist of the Year (2009)and Business Journalist of the Year (2008) at the British Press Awards, and won two awards from the Society of American Business and Economics Writers. Other awards include a President’s Medal by the British Academy (2011), and being recognized as Senior Financial Journalist of the Year (2007) by the Wincott Awards

Before joining the Financial Times in 1993, Tett was awarded a PhD in social anthropology from Cambridge University based on field work in the former Soviet Union. While pursuing the PhD, she freelanced for the FT and the BBC. She is a graduate of Cambridge University.

Customer reviews

4.3 out of 5

444 global ratings

5 star		56%
4 star		26%
3 star		14%
2 star		2%
1 star		1%

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Anjali

The application of anthropology

Reviewed in India 🇮🇳 on 21 March 2023

Verified Purchase

This book helps understand the importance and applicyof the subject in today's world.

Reviewed in India 🇮🇳 on 1 September 2022

Verified Purchase

I knew nothing at all about Anthropology till I read Gillian Tett's book. It is very well written and helped me understand the importance of the subject in our daily lives

Helpful

Prince

Brief and insightful introduction to Anthropology

Reviewed in India 🇮🇳 on 24 July 2022

Verified Purchase

This book gives the right motivation to dig deeper into the subject of Anthropology. The book explains simple and subtle way to apply Anthropology to one's life and see results.

Reviewed in India 🇮🇳 on 11 September 2021

Verified Purchase

For all of us who are lost in our digital lives and jargon, this book is a must read. Anthro vision is about listening. Listening to views of other tribes, something we have forgotten how to do.

One person found this helpful

Helpful

Vijayalakshmi Rao

A great book to get an alternate view of the world

Reviewed in India 🇮🇳 on 6 March 2022

Verified Purchase

Excellent book.

Reviewed in India 🇮🇳 on 19 July 2021

Verified Purchase

A very well written book, changed my view of the world. The stories told are so relevant and the message so pertinent will 100% recommend, especially to people managing other people.

One person found this helpful

Helpful

Top reviews from other countries

Six Badges

A collection of anecdotes about seeing the world differently

Reviewed in the United Kingdom 🇬🇧 on 2 July 2021

Verified Purchase

Tett has grouped together a number of stories from her time as a journalist with the Financial Times. The subject matter is diverse - ranging from the 2008 financial crash to Cambridge Analytica's use of Facebook data to influence political campaigns. The common thread running through each tale is that ethnographers, anthropologists or other social scientists have been able to give consultant advice by looking at a problem from another angle. The success (or otherwise) of this approach is left to the reader to determine, although Tett's PhD in anthropology provides a clue to her bias. The irony is that she is quick to accuse others of being small-minded if they do not agree with her opinions. Readers of Tett's previous works will have heard many of the presented anecdotes about the financial crash and of her predilection for thinking outside one's own silo. Skip to the final chapter for a summary of the book - "anthropology provides a different way of looking at many problems".

8 people found this helpful

Pavel

Great ideas, not-so-great book

Reviewed in the United Kingdom 🇬🇧 on 6 December 2021

Verified Purchase

I've been fascinated by Gillian Tett anthropological approach she describes in her interviews and bought the book expecting a more detailed insight into her vision. The book offered nothing of sort.

The book presents a collection of anecdotes. They might've been a good way to illustrate the concepts the book promises to explain, but there's simply not enough substance beneath them. Many of the cultural and social science approaches from the book have been a part of the mainstream management science for decades, however the book doesn't attempt to build upon it or to arrange the anecdotes into a system.

In the end of the book author mentions that it's been motivated by a desire to provide introduction to anthropological methods to a 'layperson'; however, it stops well short of the promised 'wholly new way to understand human behaviour' and won't tell anything new to someone familiar with Gillian Tett interviews and publications and the mainstream management science.

2 people found this helpful

Nikolaos S. Bessis

One of the best book this year. See the world as an anthropologist.

Reviewed in the United Kingdom 🇬🇧 on 25 January 2022

Verified Purchase

This book was for me the beginning of a new era in the quest for knowledge. It opened such horizons for me that I really could not believe it. Anthropology as a science that can help explain many of the economic and financial issues and more. Ms. Gillian Tett's in-depth analysis of almost every aspect of our socio-economic life, her amazing approach to Covid-19 and her fascinating journey from 1990 to the science of anthropology and beyond, lead me to unreservedly recommend this the book. A book that is fascinating in its evolution and in its knowledge. A book that made us show great interest in Anthro -Vision. I should also mention that the bibliographic references of the book are amazing. I personally thank Ms. Gillian Tett for this book. Yours sincerely

Gally Maxwell

Classic Gillian Tett

Reviewed in the United Kingdom 🇬🇧 on 30 September 2022

Verified Purchase

Fool's Gold is arguably the most readable account of the financial crisis and I came to this book with great interest. Full of insight and as you would expect from a top journalist, pacy and fun.

PatriciaL

Why anthropology is important for everyone

Reviewed in the United Kingdom 🇬🇧 on 2 August 2021

Verified Purchase

Whatever we do in life, it depends on our culture, the culture of people we work with and making the bridge between them. That is what this book is all about.

One person found this helpful

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