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Anthro-Vision: How Anthropology Can Explain Business and Life Paperback – Import, 21 April 2022

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Review

Will turn your world upside down in the best possible way: fun, profound and bursting with important insights. -- Tim Harford, author of HOW TO MAKE THE WORLD ADD UP

Makes a compelling case that "anthro-vision" can help us understand ourselves, our tribes, companies and communities, and to reduce our wilful blindness . . . One of the glories of
Anthro-Vision is that it never argues (as many do) that its way of seeing is the only way. It's a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.Financial Times

A
fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm's-eye, not just the bird's-eye, view of how people behave. -- Mervyn King, former governor of the Bank of England and co-author of RADICAL UNCERTAINTY

Drawing on a wide breadth of case studies, Gillian Tett explains that whether you're marketing Kit-Kats in Japan or fighting the spread of COVID-19 in England, you need a more qualitative understanding of who people are and what they care about.
Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy. -- Melinda Gates, co-chair, Bill & Melinda Gates Foundation and author of THE MOMENT OF LIFT

Absolutely brilliant . . . Very compelling examples. -- Daniel Kahneman, author of THINKING, FAST AND SLOW and NOISE

About the Author

Gillian Tett is the chairman of the editorial board and editor-at-large, US, at the Financial Times. Perhaps best known for predicting the 2007-8 financial crisis, Tett's bestselling book Fool's Gold was one of the definitive books on the crash.

Tett holds a PhD in social anthropology from the University of Cambridge, where she studied marriage rituals in Tajikistan. Her work for the
FT has taken her around the world - from Brussels to Tokyo to Moscow to New York - and won her numerous awards, including Columnist, Journalist and Business Journalist of the Year at the British Press Awards.

Product details

  • Publisher ‏ : ‎ Penguin (Cornerstone) (21 April 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 184794289X
  • ISBN-13 ‏ : ‎ 978-1847942890
  • Item Weight ‏ : ‎ 210 g
  • Dimensions ‏ : ‎ 13 x 2 x 19.8 cm
  • Customer Reviews:
    4.3 out of 5 stars 444 ratings

About the author

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Gillian Tett serves as the chair of the editorial board and editor-at-large, US of the Financial Times. She writes weekly columns, covering a range of economic, financial, political and social issues. She is also the co-founder of FT Moral Money, a twice weekly newsletter that tracks the ESG revolution in business and finance which has since grown to be a staple FT product.

Previously, Tett was the FT’s US managing editor from 2013 to 2019. She has also served as assistant editor for the FT’s markets coverage, capital markets editor, deputy editor of the Lex column, Tokyo bureau chief, Tokyo correspondent, London-based economics reporter and a reporter in Russia and Brussels.

Tett is the author of The Silo Effect, which looks at the global economy and financial system through the lens of cultural anthropology. She also authored Fool’s Gold: How Unrestrained Greed Corrupted a Dream, Shattered Global Markets and Unleashed a Catastrophe, a 2009 New York Times bestseller and Financial Book of the Year at the inaugural Spear’s Book Awards. Additionally, she wrote the 2003 book Saving the Sun: A Wall Street Gamble to Rescue Japan from its Trillion Dollar Meltdown. Her next book, Anthro-Vision, A New Way to See Life and Business will come out in June 2021.

Tett has received honorary degrees from the Carnegie Mellon, Baruch, the University of Miami in the US, and from Exeter, London and Lancaster University in the UK.

In 2014, Tett won the Royal Anthropological Institute Marsh Award. She has been named Columnist of the Year (2014), Journalist of the Year (2009)and Business Journalist of the Year (2008) at the British Press Awards, and won two awards from the Society of American Business and Economics Writers. Other awards include a President’s Medal by the British Academy (2011), and being recognized as Senior Financial Journalist of the Year (2007) by the Wincott Awards

Before joining the Financial Times in 1993, Tett was awarded a PhD in social anthropology from Cambridge University based on field work in the former Soviet Union. While pursuing the PhD, she freelanced for the FT and the BBC. She is a graduate of Cambridge University.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
444 global ratings

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Six Badges
3.0 out of 5 stars A collection of anecdotes about seeing the world differently
Reviewed in the United Kingdom 🇬🇧 on 2 July 2021
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Pavel
3.0 out of 5 stars Great ideas, not-so-great book
Reviewed in the United Kingdom 🇬🇧 on 6 December 2021
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Nikolaos S. Bessis
5.0 out of 5 stars One of the best book this year. See the world as an anthropologist.
Reviewed in the United Kingdom 🇬🇧 on 25 January 2022
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Gally Maxwell
5.0 out of 5 stars Classic Gillian Tett
Reviewed in the United Kingdom 🇬🇧 on 30 September 2022
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PatriciaL
4.0 out of 5 stars Why anthropology is important for everyone
Reviewed in the United Kingdom 🇬🇧 on 2 August 2021
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