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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Hardcover – 16 January 2001
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But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)
Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy
"Tom Kelley has unlocked the magic box of innovation for corporate America. At a time when creativity and innovation are the driving forces for the New Economy, Kelley shows how IDEO does it - and how companies everywhere can learn to build the products and services we all crave. If you're trying to create product lust, The Art of Innovation shows you how to do it."
-- Bruce Nussbaum, Business Week
"Everyone talks about innovation and creativity, but IDEO has actually done it. The Art of Innovation provides detailed, actionable ideas about how to build an innovative culture and an organization that makes creativity seem routine. Its well-placed emphasis on management practices makes it a great read for anyone in any organization who wants to get better at what
-- Jeffrey Pfeffer, Professor, Stanford Business School, and author of The Knowing-Doing Gap
What the world has been saying about IDEO:
"IDEO Product Development is the world's most celebrated design firm. Its ultimate creation is the process of creativity itself. For founder David M. Kelley and his colleagues, work is play, brainstorming is a science, and the most important rule is to break the rules... Can this formula for creativity work in other places? Some of the world's leading companies certainly think so."
-- Fast Company
"One of the hottest product development firms on the planet."
-- Production Magazine
"The fuel that starts the design engine is innovation, and, for once, the creative and business departments seem to agree: innovation is good. By definition, design is about change; this is what drives clients to IDEO. For the people at IDEO, change is interchangeable with progress."
-- Graphis3 magazine
"The ultimate candy store for design-technology-creativity buffs."
-- Tom Peters, On Excellence
- Publisher : Currency (16 January 2001)
- Language : English
- Hardcover : 320 pages
- ISBN-10 : 0385499841
- ISBN-13 : 978-0385499842
- Item Weight : 748 g
- Dimensions : 16.61 x 2.97 x 24.21 cm
- Best Sellers Rank: #350,179 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from India
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If you are a design thinker, there's still a ton of great stuff and inspiration to gain from this book.
A highly recommended read!
Deserves 7 stars !!
Top reviews from other countries
A highly engaging book with little business jargon or terminology, which is 'a plus' in my opinion. In fact, a good chunk of every chapter is made up of little anecdotes of IDEO (and other firms) implementing each step to the innovation process.
The book is not a methodology for you to follow, but is intended for you to think (and have a light bulb moment) on how you may be able to incorporate a step in the innovation process to your role or company.
I have rated as four stars as although the book is well written and has provided me insight on innovation, it is a little dated with regards to products and technology.
If you are looking for a book that provides academic insights into the innovation process, this is not for you. If you are looking for a practical and pragmatic approach to innovation, then carry on reading.
Having read the book from cover to cover, I suspect it is the sort of book you could re-read time and time again and glean something new from it every time. As well as providing an insight into the inner workings of IDEO, it covers the cross-over between design and innovation. This is an important aspect of innovation and something that is often overlooked. A great read. Highly recommended.
Its more about the creativity side of the design process rather than IDEO themselves but you do get a good feel for the company and the message Tom Kelley is trying to get across.
Also, the book looks really good and minimalist with the dust cover removed.