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The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm MP3 CD – MP3 Audio, 9 February 2016
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroids I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isnt a business in America that doesnt want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. InThe Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesnt buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEOs focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed the Deep Dive.
In entertaining anecdotes, Kelley illustrates some of his firms own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
Carefully observing the behavior or anthropology of the people who will be using a product or service
Brainstorming with high-energy sessions focused on tangible results
Quickly prototyping ideas and designs at every step of the way
Cross-pollinating to find solutions from other fields
Taking risks, and failing your way to success
Building a Greenhouse for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hourNightline presentation of its creative process received one of the shows highest ratings.The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
- Publisher : Brilliance Audio; Unabridged edition (9 February 2016)
- Language : English
- ISBN-10 : 1511361115
- ISBN-13 : 978-1511361118
- Item Weight : 99 g
- Dimensions : 16.51 x 1.59 x 13.97 cm
- Customer Reviews:
About the author
Top reviews from India
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If you are a design thinker, there's still a ton of great stuff and inspiration to gain from this book.
A highly recommended read!
Deserves 7 stars !!
Top reviews from other countries
A highly engaging book with little business jargon or terminology, which is 'a plus' in my opinion. In fact, a good chunk of every chapter is made up of little anecdotes of IDEO (and other firms) implementing each step to the innovation process.
The book is not a methodology for you to follow, but is intended for you to think (and have a light bulb moment) on how you may be able to incorporate a step in the innovation process to your role or company.
I have rated as four stars as although the book is well written and has provided me insight on innovation, it is a little dated with regards to products and technology.
If you are looking for a book that provides academic insights into the innovation process, this is not for you. If you are looking for a practical and pragmatic approach to innovation, then carry on reading.
Having read the book from cover to cover, I suspect it is the sort of book you could re-read time and time again and glean something new from it every time. As well as providing an insight into the inner workings of IDEO, it covers the cross-over between design and innovation. This is an important aspect of innovation and something that is often overlooked. A great read. Highly recommended.
Its more about the creativity side of the design process rather than IDEO themselves but you do get a good feel for the company and the message Tom Kelley is trying to get across.
Also, the book looks really good and minimalist with the dust cover removed.