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The Art of Innovation (Updated): 42446 Paperback – 16 May 2016
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In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book <i>The Art of Innovation</i>. Yet Kelley makes a good case ... Practical, clearly written, and highly detailed
Tom Kelley has unlocked the magic box of innovation for corporate America ... If you're trying to create product lust, <i>The Art of Innovation </i>shows you how to do it
- Publisher : profile; Updated edition (16 May 2016)
- Language : English
- Paperback : 320 pages
- ISBN-10 : 1781256144
- ISBN-13 : 978-1781256145
- Item Weight : 268 g
- Dimensions : 12.9 x 1.9 x 19.8 cm
- Country of Origin : United Kingdom
- Best Sellers Rank: #20,910 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from India
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If you are a design thinker, there's still a ton of great stuff and inspiration to gain from this book.
A highly recommended read!
Deserves 7 stars !!
Top reviews from other countries
A highly engaging book with little business jargon or terminology, which is 'a plus' in my opinion. In fact, a good chunk of every chapter is made up of little anecdotes of IDEO (and other firms) implementing each step to the innovation process.
The book is not a methodology for you to follow, but is intended for you to think (and have a light bulb moment) on how you may be able to incorporate a step in the innovation process to your role or company.
I have rated as four stars as although the book is well written and has provided me insight on innovation, it is a little dated with regards to products and technology.
If you are looking for a book that provides academic insights into the innovation process, this is not for you. If you are looking for a practical and pragmatic approach to innovation, then carry on reading.
Having read the book from cover to cover, I suspect it is the sort of book you could re-read time and time again and glean something new from it every time. As well as providing an insight into the inner workings of IDEO, it covers the cross-over between design and innovation. This is an important aspect of innovation and something that is often overlooked. A great read. Highly recommended.
Its more about the creativity side of the design process rather than IDEO themselves but you do get a good feel for the company and the message Tom Kelley is trying to get across.
Also, the book looks really good and minimalist with the dust cover removed.