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Blink: The Power of Thinking Without Thinking Hardcover – 11 January 2005
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- Print length288 pages
- LanguageEnglish
- PublisherLittle, Brown and Company
- Publication date11 January 2005
- Dimensions14.22 x 2.54 x 21.08 cm
- ISBN-100316172324
- ISBN-13978-0316172325
- Lexile measure1100
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Product description
Amazon.com Review
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
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About the Author
Product details
- Publisher : Little, Brown and Company; 1st edition (11 January 2005)
- Language : English
- Hardcover : 288 pages
- ISBN-10 : 0316172324
- ISBN-13 : 978-0316172325
- Item Weight : 381 g
- Dimensions : 14.22 x 2.54 x 21.08 cm
- Best Sellers Rank: #269,038 in Books (See Top 100 in Books)
- #1,050 in Communication & Social Skills (Books)
- #10,270 in Healthy Living & Wellness
- #17,189 in Analysis & Strategy
- Customer Reviews:
About the author

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.
Customer reviews

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Top reviews from India
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The author employed an "engaging" writing style as a fiction writer typically does. The author, Gladwell's research, is extensive, and he does an excellent job of weaving together different stories and examples to illustrate his points.
The author made complex concepts accessible. This book generates thought-provoking insights into the human mind and decision-making. It is a must-read for anyone interested in psychology, decision-making, and human behavior.
The book is all about snap judgements, that reveals the sceret of fast and frugal judgements based on little information. Gladwell points out that snap judgements are better than the decisions where we take considerable amount of time and through our choices and options. This split second decisions are based on "adaptive unconsciousness".
But are the snap judgments derived from adaptive unconsciousness or rapid cognition always reliable??
The answer is No.
Author doesn't stop just stating the positive sides of snap judgments, he also explains negative incidents across the world.
Why does the blind test for coke turn into disaster? Why Diallo got killed by police?
But he also gives the proper approach to snap judgments. Thin-slicing, refers to ability our unconscious mind to find patterns in situations and behaviour based on narrow slicses of experiments.
Blink is an interesting and compelling read, it's very well written, engages your mind from start to end. I would like to recommend this book to anyone who's trying to learn and think better as it helps in all aspects of life. Also, those who are studying psychology must give it a try.

The book is all about snap judgements, that reveals the sceret of fast and frugal judgements based on little information. Gladwell points out that snap judgements are better than the decisions where we take considerable amount of time and through our choices and options. This split second decisions are based on "adaptive unconsciousness".
But are the snap judgments derived from adaptive unconsciousness or rapid cognition always reliable??
The answer is No.
Author doesn't stop just stating the positive sides of snap judgments, he also explains negative incidents across the world.
Why does the blind test for coke turn into disaster? Why Diallo got killed by police?
But he also gives the proper approach to snap judgments. Thin-slicing, refers to ability our unconscious mind to find patterns in situations and behaviour based on narrow slicses of experiments.
Blink is an interesting and compelling read, it's very well written, engages your mind from start to end. I would like to recommend this book to anyone who's trying to learn and think better as it helps in all aspects of life. Also, those who are studying psychology must give it a try.



We know something without knowing why we know!!
Bottom line - The areas where you have built your expertise lend themselves to be a good starting point to test your instincts - and you can be pretty sure that your instincts will make your decision-making process really fast and accurate.
Top reviews from other countries

Anyhow, i am only 50 or so pages in and notwithstanding it somewhat defeats the argument, i will not rush to judgement and will read the rest of the book



Some very interesting examples to get you thinking about the 'blink' reaction from different areas of the authors life and experiences. It has certainly made me think and I've found myself trusting my first thoughts more often without having to re-think things which alter our perceptions through over thinking. I've found myself googling many of the experients and tests he mentions in order rewatch them as many examples featured in a leadership workshop I went to.
Definitely worth a read to expand the way we think.
