This book "Blink" explores the concept of "thin-slicing," or the ability to make quick and accurate judgments based on limited information.
The author employed an "engaging" writing style as a fiction writer typically does. The author, Gladwell's research, is extensive, and he does an excellent job of weaving together different stories and examples to illustrate his points.
The author made complex concepts accessible. This book generates thought-provoking insights into the human mind and decision-making. It is a must-read for anyone interested in psychology, decision-making, and human behavior.
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Blink: The Power of Thinking Without Thinking Audio Cassette – Unabridged, 1 January 2005
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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
- LanguageEnglish
- PublisherHachette Audio
- Publication date1 January 2005
- Dimensions10.99 x 3.81 x 17.15 cm
- ISBN-101586217615
- ISBN-13978-1586217617
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- Publisher : Hachette Audio; Unabridged edition (1 January 2005)
- Language : English
- ISBN-10 : 1586217615
- ISBN-13 : 978-1586217617
- Dimensions : 10.99 x 3.81 x 17.15 cm
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Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.
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This is the 2nd book of Malcom gladwell that I've read after 'outliers'. As per the name of the book, Blink is the book about the "first two seconds".The book is all about snap judgements, that reveals the sceret of fast and frugal judgements based on little information. Gladwell points out that snap judgements are better than the decisions where we take considerable amount of time and through our choices and options. This split second decisions are based on "adaptive unconsciousness".But are the snap judgments derived from adaptive unconsciousness or rapid cognition always reliable??The answer is No.Author doesn't stop just stating the positive sides of snap judgments, he also explains negative incidents across the world.Why does the blind test for coke turn into disaster? Why Diallo got killed by police?But he also gives the proper approach to snap judgments. Thin-slicing, refers to ability our unconscious mind to find patterns in situations and behaviour based on narrow slicses of experiments.Blink is an interesting and compelling read, it's very well written, engages your mind from start to end. I would like to recommend this book to anyone who's trying to learn and think better as it helps in all aspects of life. Also, those who are studying psychology must give it a try.
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Reviewed in India 🇮🇳 on 26 January 2023
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Reviewed in India 🇮🇳 on 11 July 2020
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This is the 2nd book of Malcom gladwell that I've read after 'outliers'. As per the name of the book, Blink is the book about the "first two seconds".
The book is all about snap judgements, that reveals the sceret of fast and frugal judgements based on little information. Gladwell points out that snap judgements are better than the decisions where we take considerable amount of time and through our choices and options. This split second decisions are based on "adaptive unconsciousness".
But are the snap judgments derived from adaptive unconsciousness or rapid cognition always reliable??
The answer is No.
Author doesn't stop just stating the positive sides of snap judgments, he also explains negative incidents across the world.
Why does the blind test for coke turn into disaster? Why Diallo got killed by police?
But he also gives the proper approach to snap judgments. Thin-slicing, refers to ability our unconscious mind to find patterns in situations and behaviour based on narrow slicses of experiments.
Blink is an interesting and compelling read, it's very well written, engages your mind from start to end. I would like to recommend this book to anyone who's trying to learn and think better as it helps in all aspects of life. Also, those who are studying psychology must give it a try.
The book is all about snap judgements, that reveals the sceret of fast and frugal judgements based on little information. Gladwell points out that snap judgements are better than the decisions where we take considerable amount of time and through our choices and options. This split second decisions are based on "adaptive unconsciousness".
But are the snap judgments derived from adaptive unconsciousness or rapid cognition always reliable??
The answer is No.
Author doesn't stop just stating the positive sides of snap judgments, he also explains negative incidents across the world.
Why does the blind test for coke turn into disaster? Why Diallo got killed by police?
But he also gives the proper approach to snap judgments. Thin-slicing, refers to ability our unconscious mind to find patterns in situations and behaviour based on narrow slicses of experiments.
Blink is an interesting and compelling read, it's very well written, engages your mind from start to end. I would like to recommend this book to anyone who's trying to learn and think better as it helps in all aspects of life. Also, those who are studying psychology must give it a try.

This is the 2nd book of Malcom gladwell that I've read after 'outliers'. As per the name of the book, Blink is the book about the "first two seconds".
The book is all about snap judgements, that reveals the sceret of fast and frugal judgements based on little information. Gladwell points out that snap judgements are better than the decisions where we take considerable amount of time and through our choices and options. This split second decisions are based on "adaptive unconsciousness".
But are the snap judgments derived from adaptive unconsciousness or rapid cognition always reliable??
The answer is No.
Author doesn't stop just stating the positive sides of snap judgments, he also explains negative incidents across the world.
Why does the blind test for coke turn into disaster? Why Diallo got killed by police?
But he also gives the proper approach to snap judgments. Thin-slicing, refers to ability our unconscious mind to find patterns in situations and behaviour based on narrow slicses of experiments.
Blink is an interesting and compelling read, it's very well written, engages your mind from start to end. I would like to recommend this book to anyone who's trying to learn and think better as it helps in all aspects of life. Also, those who are studying psychology must give it a try.
The book is all about snap judgements, that reveals the sceret of fast and frugal judgements based on little information. Gladwell points out that snap judgements are better than the decisions where we take considerable amount of time and through our choices and options. This split second decisions are based on "adaptive unconsciousness".
But are the snap judgments derived from adaptive unconsciousness or rapid cognition always reliable??
The answer is No.
Author doesn't stop just stating the positive sides of snap judgments, he also explains negative incidents across the world.
Why does the blind test for coke turn into disaster? Why Diallo got killed by police?
But he also gives the proper approach to snap judgments. Thin-slicing, refers to ability our unconscious mind to find patterns in situations and behaviour based on narrow slicses of experiments.
Blink is an interesting and compelling read, it's very well written, engages your mind from start to end. I would like to recommend this book to anyone who's trying to learn and think better as it helps in all aspects of life. Also, those who are studying psychology must give it a try.
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8 people found this helpful
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Reviewed in India 🇮🇳 on 24 August 2022
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Goor read
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Reviewed in India 🇮🇳 on 4 August 2022
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Thrilled

Thrilled
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Reviewed in India 🇮🇳 on 3 April 2022
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One of the most implicit wisdom of human kind!!
We know something without knowing why we know!!
We know something without knowing why we know!!
Reviewed in India 🇮🇳 on 29 March 2017
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Believe it or not, you make decisions without realising them, the fundamentals of snap decisions which take place in milliseconds influence our life greatly. By trusting your instincts or 'listening to your heart' you can eventually make decisions that prove to be better than well analysed and considered decisions, although it does not work like this all the time. In the field, military commanders makes crucial decisions in the matter of seconds. In 2002, the US military conducted a massive training exercise. The blue team was the US military with all the intelligence in the world and with a goal to carefully analyse and debate on each tactic and event instead of taking decisions on the go. The red team was an under-informed terrorist group. Any person would have gone in the favour of the blue team but ultimately the red team overpowered the blue team despite their resources. How?
Reviewed in India 🇮🇳 on 22 January 2018
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The author describes really well how our instincts work - and suggests that we know when to use rational analysis and when to go with our gut feelings. He also describes well as to how biased we can be, and that in the most stressful situations, we fall back on stereotypes.
Bottom line - The areas where you have built your expertise lend themselves to be a good starting point to test your instincts - and you can be pretty sure that your instincts will make your decision-making process really fast and accurate.
Bottom line - The areas where you have built your expertise lend themselves to be a good starting point to test your instincts - and you can be pretty sure that your instincts will make your decision-making process really fast and accurate.
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Reviewed in India 🇮🇳 on 21 February 2022
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Excellent book about instinctive thoughts and mindfulness.
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harper
1.0 out of 5 stars
Who is convinced by this?
Reviewed in the United Kingdom 🇬🇧 on 26 March 2019Verified Purchase
Who is convinced by this? I am about 50 pages in and cannot see any argument beyond one which says those hugely immersed in one field may build up some intuitive feel for experience in that field. That view rather flies on the face of the thin slicing idea. The insistent tone that reassures the reader that something has very definitely been proven somewhat serves to undermine the credibility.
Anyhow, i am only 50 or so pages in and notwithstanding it somewhat defeats the argument, i will not rush to judgement and will read the rest of the book
Anyhow, i am only 50 or so pages in and notwithstanding it somewhat defeats the argument, i will not rush to judgement and will read the rest of the book
24 people found this helpful
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Ian Smith
3.0 out of 5 stars
Based on wrong assumptions
Reviewed in the United Kingdom 🇬🇧 on 6 September 2018Verified Purchase
Malcolm Gladwell writes well, but his arguments are flawed. For example, he truly believes the IAT is a valid test - but it has been proven multiple times by top psychologists to be scientifically flawed and useless for practical purposes. Take that out, and his argument falls apart.
15 people found this helpful
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James O' Brien
5.0 out of 5 stars
Makes you think a little differently
Reviewed in the United Kingdom 🇬🇧 on 16 February 2018Verified Purchase
This was the second Gladwell book I read. The arguments are a little more subtle than Outliers, but just as compelling. People have said that he labours the point in this book. I disagree - in fact, he presents both the positive and negative aspects of instinctive decision making (almost) equally. As a result, we’re left wondering when the right time is to trust our intuition. This question is answered in the last chapter and afterword, which ties together the preceding anecdotes neatly. Worth reading.
16 people found this helpful
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Daniel Jenkins
4.0 out of 5 stars
An insightful book
Reviewed in the United Kingdom 🇬🇧 on 11 June 2014Verified Purchase
I bought the ebook version and found this book full of insightful experiences by the author to demonstrate how we should not be thinking things through to much. We all spend our time analysing everything when we should learn to judge and pay attention our instinct and first impressions instead of dismissing them.
Some very interesting examples to get you thinking about the 'blink' reaction from different areas of the authors life and experiences. It has certainly made me think and I've found myself trusting my first thoughts more often without having to re-think things which alter our perceptions through over thinking. I've found myself googling many of the experients and tests he mentions in order rewatch them as many examples featured in a leadership workshop I went to.
Definitely worth a read to expand the way we think.
Some very interesting examples to get you thinking about the 'blink' reaction from different areas of the authors life and experiences. It has certainly made me think and I've found myself trusting my first thoughts more often without having to re-think things which alter our perceptions through over thinking. I've found myself googling many of the experients and tests he mentions in order rewatch them as many examples featured in a leadership workshop I went to.
Definitely worth a read to expand the way we think.
20 people found this helpful
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Clark W Derbys
5.0 out of 5 stars
Unmasked!!! Mans infinite capacity for self delusion.
Reviewed in the United Kingdom 🇬🇧 on 14 October 2019Verified Purchase
This coherently and FACTUALLY identified how the human race and our unconscious minds form OPINIONS we then consider unquestionable TRUTHS, distort our behaviours. That's a terribly formal portrayal of " how we kid ourselves we're right " and then ff up actions.
4 people found this helpful
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