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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace Paperback – 16 November 2008

4.3 out of 5 stars 46 ratings

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Product description

From the Back Cover

The international bestseller

Build a better business-through your Personal Branding.

Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.

“If you want to be rich and famous, read this book.”-Al Ries, coauthor of The 22 Immutable Laws of Branding

About the Author

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.

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Product details

  • Publisher : McGraw-Hill Education (16 November 2008)
  • Language : English
  • Paperback : 288 pages
  • ISBN-10 : 0071597506
  • ISBN-13 : 978-0071597500
  • Item Weight : 392 g
  • Dimensions : 14.99 x 1.65 x 22.35 cm
  • Customer Reviews:
    4.3 out of 5 stars 46 ratings

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3.0 out of 5 stars This book is good, but written for someone who is already running ...
Reviewed in the United Kingdom on 2 May 2016
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2.0 out of 5 stars Two Stars
Reviewed in the United Kingdom on 6 April 2016
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5.0 out of 5 stars Very Practical Advice
Reviewed in Canada on 12 June 2017
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5.0 out of 5 stars Great!
Reviewed in Canada on 2 August 2018
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Tim Sheehan
4.0 out of 5 stars Gift for my son
Reviewed in Canada on 13 December 2013
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