The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace Paperback – 16 November 2008
From the Back Cover
The international bestseller
Build a better business-through your Personal Branding.
Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive product persona that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.
If you want to be rich and famous, read this book.-Al Ries, coauthor of The 22 Immutable Laws of Branding
About the Author
Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.
Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.
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- Publisher : McGraw-Hill Education (16 November 2008)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 0071597506
- ISBN-13 : 978-0071597500
- Item Weight : 392 g
- Dimensions : 14.99 x 1.65 x 22.35 cm
- Best Sellers Rank: #417,547 in Books (See Top 100 in Books)
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