David J. Bland
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About David J. Bland
David J. Bland is a founder, author, speaker and advisor who resides in Northern California. David helps companies find product market fit and growth using lean startup, design thinking and business model innovation.
In 2015, David created Precoil to help companies test new products and services. He's worked with companies such as GE, Adobe, Toyota, HP, Behr and others all around the world.
Prior to Precoil, David was a Principal at both Neo and BigVisible. He made the switch to advising around 2010 and prior to that, spent over 10 years of his career scaling technology startups.
He continues to give back to the startup community by teaching at several startup accelerators in Silicon Valley.
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Books By David J. Bland
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
- Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
- Close the knowledge gap between strategy and experimentation/validation
- Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.