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About David Maxfield
David Maxfield is coauthor of three New York Times bestsellers: Crucial Accountability, Influencer, and Change Anything. David completed doctoral work in psychology at Stanford University and has since taught at Stanford University and the Marriott School of Management at Brigham Young University where he received the Motorola University's Distinguished Teaching Award and Stanford University's Dean's Award for Innovative Industrial Education. As vice president of research at VitalSmarts, David leads an ongoing series of research projects uncovering the negative impact of cultures of silence in organizations around the world. His research has been published widely including in the MIT Sloan Management Review, where his article "How to Have Influence" was awarded The 2009 Richard Beckhard Memorial Prize for the most outstanding article on planned change and organizational development.
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So often we want to make big changes in our lives, but lack the resolve to see them through. It seems we just can't summon the necessary willpower to take on these huge challenges - saving money, quitting smoking, increasing productivity, getting a promotion or pay rise, or losing weight. But here's the secret: willpower is not the answer. With a clearer understanding of the real forces that shape our actions, we can make better decisions, change our outlook, and rid ourselves of bad habits.
CHANGE ANYTHING, reveals the Six Sources of Influence that affect our daily decisions and explains how you can make them work in your favour, helping you to achieve your goals. By learning how they apply to your life, you can put these subtle but strong forces to use in a positive way that brings real results. Based upon the latest psychological and medical research, this book details a variety of real world examples that will empower you to re-examine the way you go about your business and your life and will provide you with the tools to CHANGE ANYTHING.
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