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Different Thinking Paperback – 23 October 2008
10 Days Replacement OnlyThis item is eligible for free replacement, within 10 days of delivery, in an unlikely event of damaged, defective or different item delivered to you. Please keep the item in its original condition, with outer box or case, accessories, CDs, user manual, warranty cards, scratch cards, and other accompaniments in manufacturer packaging for a successful return pick-up. We may contact you to ascertain the damage or defect in the product prior to issuing replacement.
- Publisher : Kogan Page Special Priced Titles (23 October 2008)
- Language : English
- Paperback : 208 pages
- ISBN-10 : 0749452595
- ISBN-13 : 978-0749452599
- Item Weight : 500 g
- Dimensions : 20 x 14 x 4 cm
- Customer Reviews:
Top reviews from other countries
The book does not claim to have a theory of differentiation. This is -to a large extent- true. But it does not reduce the usefulness of the book at all. Instead of providing a holistic theory of differentiation (could there be one?) the authors instead structure the book around 17 rules for challenging conventional business thinking and then move on to explain each one of these rules with wonderful examples. The prose of the book is so nice that it feels like you are reading fiction. Yet it sparks a lot of creative ideas in your brain. I believe this is a must read for those who are in search of a pragmatic guide for differentiating their business.
I am also very surprised that I am the first reader to write a review about this wonderful book even thouh it has been on the market since 2007. I suggest that the authors should borrow a few ideas from some of their American colleagues and ask at least 10 friends to write 5-star reviews about their book so as to get noticed. I am happy that mine is the first five-star review as this beautiful book more than deserves it. Thank you Anja and thank you Peter. Keep writing.