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Anja Förster

Different Thinking: Creative Strategies for Developing the Innovative Business Paperback – Import, 3 May 2009

by Anja Foerster (Author), Peter Kreuz (Author)

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Different Thinking presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. The authors show you how you can question your strategies, create new markets, give your products a radical makeover, and invent innovative new price and profit models to give you a competitive advantage over your rivals.

To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple, Virgin and easyGroup to Daimler-Chrysler, McDonald's and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.

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"Inspiration and ideas for innovative action." -- Katarina Loksa, Marketing Manager, Procter & Gamble Europe

"Presents practical tools and strategies that can be used to help increase the value of any business." - "Long Range Planning"

"A well-researched, information-packed book... so clear and easy to read." -- "Rapport"

About the Author

Anja Foerster is an owner and managing partner of the Labor fuer Business Querdenken. Both authors are consultants to businesses of all types and sizes on the subject of innovative business solutions.

Peter Kreuz is the owner of the Labor fuer Business Querdenken an international consulting firm dedicated to equipping leaders for a world of change.

Product details

Publisher ‏ : ‎ Kogan Page; 1st edition (3 May 2009)
Language ‏ : ‎ English
Paperback ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 0749453907
ISBN-13 ‏ : ‎ 978-0749453909
Item Weight ‏ : ‎ 336 g
Dimensions ‏ : ‎ 15.24 x 1.91 x 22.86 cm

Best Sellers Rank: #1,454,566 in Books (See Top 100 in Books)
- #2,651 in Sales
- #3,725 in Marketing (Books)
- #13,269 in Management

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Peter Kreuz
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Daya Nand Chauhan

Ok product

Reviewed in India 🇮🇳 on 21 January 2019

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Best product like new and useful for me.

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ARMAN KIRIM, PhD

Very nice and full of uncoventional & non-US innovation examples

Reviewed in the United States 🇺🇸 on 29 May 2010

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I started reading this book yesterday and finished this afternoon. This morning I had a long meeting, yet it is so fluent and enjoyable reading that it just flew. I was on the final page in no time. This is a book on differentiation and it is indeed a very good one. It is not like the recent ones which I criticised in my other book reviews. It is honest and more importantly it provides us with so many European-based examples. This is a very welcome addition to the strategy literature as nearly all quoted game changing-strategy cases/examples come from the US. Seasoned readers I believe are tired of reading the same old iPod, IKEA, amazon.com, google etc. cases There are so many wonderful and eye-opening (and entertaining) examples here, like 'confession on the road' or 'support a nun' ideas.

The book does not claim to have a theory of differentiation. This is -to a large extent- true. But it does not reduce the usefulness of the book at all. Instead of providing a holistic theory of differentiation (could there be one?) the authors instead structure the book around 17 rules for challenging conventional business thinking and then move on to explain each one of these rules with wonderful examples. The prose of the book is so nice that it feels like you are reading fiction. Yet it sparks a lot of creative ideas in your brain. I believe this is a must read for those who are in search of a pragmatic guide for differentiating their business.

I am also very surprised that I am the first reader to write a review about this wonderful book even thouh it has been on the market since 2007. I suggest that the authors should borrow a few ideas from some of their American colleagues and ask at least 10 friends to write 5-star reviews about their book so as to get noticed. I am happy that mine is the first five-star review as this beautiful book more than deserves it. Thank you Anja and thank you Peter. Keep writing.

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