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The Dip: The extraordinary benefits of knowing when to quit (and when to stick) Kindle Edition
This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (Entrepreneur.com)
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.
According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.
'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move' (Publishers Weekly)
About the Author
- ASIN : B004LX0DHC
- Publisher : Piatkus (3 February 2011)
- Language : English
- File size : 457 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 90 pages
- Best Sellers Rank: #20,320 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the author
Reviewed in India on 11 September 2019
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Top reviews from India
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What I don't like about the book is that some of the ideas are repeated more than once which kinda affect the flow.
This book can be read by anyone who wants to move forward in life.
Through the metaphors of dip, cul-de-sac and dip the author presents a case for trying and sticking with it when you encounter a scenario that has huge potential of you work on it, intentionally quitting cul-de-sacs ( ventures where as hard as you try the payoff isn't worth it or isn't possible or it's not going to get any better) and cliffs (ventures that are doomed).
A quick read too and the style of writing is pretty direct without rambling anecdotes to distract you from the main point
Top reviews from other countries
In essence it says, sometimes it's important to stick with things when the going gets tough because the rewards will be worth it, and sometimes it is better to quit. There is some quite generalised advice on how to tell the difference. Oh, and apparently we can all be the best in the world (by redefining 'the world' to mean our immediate context).
Essentially this is a blog post masquerading as a book, a short work that should be even shorter.
Many people might at first think this is a short book when receiving it. Don't be fooled, every single page is gold dust. It's as long as it needs to be. Quality over quantity is the order of the day here.... Brilliant book!
Quitters never Win and Winners never Quit; "Wrong" abruptly says Godin, winners do quit all the time. tactically rather than strategically he infers. My simplification rather than Godin's.
The wisdom in this book is from several (NOT TOO MANY) real-life examples that he gives.
AND - he writes less, less in this particular case is definitively more.
12th April 2019