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EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) by [Marty Cagan]
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EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) 1st Edition, Kindle Edition

4.7 out of 5 stars 459 ratings

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Product description

From the Inside Flap

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?

Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.

As legendary Silicon Valley coach–and coach to the founders of several of today's leading tech companies–Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."

The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.

A natural companion to Marty Cagan's bestseller, INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.

The book covers:

  • How empowered product teams are different from the "feature teams" used by most companies to build technology products
  • Recruiting and coaching the members of product teams
  • Creating an inspiring product vision and product strategy
  • Assigning teams problems to solve—rather than features to build
  • Transforming the product organization from feature teams to empowered product teams
--This text refers to the hardcover edition.

From the Back Cover

Become the leader your product teams, and your company, need you to be.

"Every product leader—no—every CEO and senior management team should read this. Now."
—PHIL TERRY, Founder, Collaborative Gain; co-author, Customers Included

"There are only a few people in the world with the experience to outline the secrets of world-class product organizations. That's what Marty and Chris do in this book. This is essential reading for every product leader."
—WYATT JENKINS, SVP Product, Procore

"Marty Cagan's INSPIRED motivated a generation of product managers to build products customers love, and EMPOWERED is the blueprint leaders need to transform their organizations and empower their teams to deliver on that inspiration."
—MARTIN ERIKSSON, Co-Founder, Mind the Product

"Marty and Chris have written the definitive book on product leadership. Their emphasis on coaching as a key leadership skill and the detail on how to do it well, makes EMPOWERED a must-read for new, aspiring, and experienced product leaders."
—TERESA TORRES, Product Discovery Coach, Product Talk

"EMPOWERED is a must-read for product leaders in the same way INSPIRED is unquestionably the most influential book in tech product management."
—FELIPE CASTRO, Founder, OutcomeEdge

"This is the missing guide to product leadership. It gave me the tools, mindset, and practical insights to excel in my role. I fully expect to come back to this book on a recurring basis—as I do with INSPIRED. EMPOWERED needs to be on the shelf of all product leaders and aspiring product leaders."
—GABRIELLE BUFREM, Manager of Product Management, VMware

"EMPOWERED is full of straight talk for anyone looking to understand how the best product teams operate. The book demonstrates that great product companies aren't made by magic—the structure and leadership of the product development organization creates the environment for success."
—HOLLY HESTER-REILLY, Founder, H2R Product Science --This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B08LPKRD5L
  • Publisher ‏ : ‎ Wiley; 1st edition (3 December 2020)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 5936 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 425 pages
  • Customer Reviews:
    4.7 out of 5 stars 459 ratings

Customer reviews

4.7 out of 5 stars
4.7 out of 5
459 global ratings

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Marc Abraham
4.0 out of 5 stars Keen to learn more product leadership?
Reviewed in the United Kingdom on 31 December 2020
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Ali_M
5.0 out of 5 stars Excellent extension to Inspired
Reviewed in the United Kingdom on 13 January 2021
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Pegasus829
5.0 out of 5 stars Amazing
Reviewed in the United Kingdom on 3 July 2021
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Florina Mol
5.0 out of 5 stars Must read!
Reviewed in the United Kingdom on 8 March 2021
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Alex Ballarin
5.0 out of 5 stars Libro imprescindible para directivos de producto y empresas digitales
Reviewed in Spain on 11 October 2021
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About the author

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Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.

As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love and co-author of EMPOWERED: Ordinary People, Extraordinary Products.