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EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) Hardcover – 7 December 2020

4.7 out of 5 stars 459 ratings

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Product description

Review

Praise for EMPOWERED

"EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I’ve been waiting for in one book."
Jeff Patton, Product Process and Design Coach

"I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons."
Doug Camplejohn, EVP and GM, Sales Cloud, Salesforce

"Once again, Marty's wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, EMPOWERED is a must read for product leaders and all leaders who are convinced there must be a better way."
Chuck Geiger, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity

"If you're leading product people or even the whole product organization of your company, this book is for you. It’s the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company’s environment."
Petra Wille, Product Leadership Coach

"As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best—create satisfying, engaging experiences for your users and customers."
Simon Zhang, CEO, Growing IO

"To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must-read!"
Shamim Mohammad, SVP, Chief Information and Technology Officer, CarMax

"I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I’m filled with both excitement and fear. What new product techniques are our competitors using that we are missing? EMPOWERED hits the mark dead on and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!"
Jeff Trom, CTO, Workiva

"The core challenge of all tech companies today is to be a truly product-led organization, with continuous product innovation resulting in sustainable competitive advantage. EMPOWERED to change their companies in order to survive and thrive."
Frerk-Malte Feller, COO, Afterpay

"If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the 'how to'’ manual for building great product companies that last."
Amanda Richardson, CEO, CoderPad

"I included INSPIRED as mandatory reading for anyone joining my product development teams. Now I'll add EMPOWERED to the list of mandatory reading."
Joca Torres, CPO, Gympass

"INSPIRED has been a manual for our team to build better products. EMPOWERED is now a manual to build a stronger team. Everything I've read from SVPG is spot on, and often feels like I can use it the same day."
Ian Cairns, Head of Product for Twitter Developer Platform

"EMPOWERED is first and foremost about permission. Companies have to give themselves the permission to orient around a culture of product centricity. Everything from org structure, to technology, to culture and coaching derives from this. And nothing embodies this idea more than Marty's writings."
Punit Soni, founder, CEO, Suki

From the Inside Flap

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?

Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.

As legendary Silicon Valley coach–and coach to the founders of several of today's leading tech companies–Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."

The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.

A natural companion to Marty Cagan's bestseller, INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.

The book covers:

  • How empowered product teams are different from the "feature teams" used by most companies to build technology products
  • Recruiting and coaching the members of product teams
  • Creating an inspiring product vision and product strategy
  • Assigning teams problems to solve—rather than features to build
  • Transforming the product organization from feature teams to empowered product teams

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (7 December 2020); John Wiley & Sons
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 111969129X
  • ISBN-13 ‏ : ‎ 978-1119691297
  • Item Weight ‏ : ‎ 768 g
  • Dimensions ‏ : ‎ 15.49 x 3.81 x 23.11 cm
  • Country of Origin ‏ : ‎ India
  • Importer ‏ : ‎ Computer Bookshop (I) Pvt. Ltd. , Kitab Mahal Building, 190 Dr. D N Road, Fort , Mumbai - 400001 , Whatsapp - +91 9987380571, Email - info@cb-india.com, Website - www.cb-india.com
  • Packer ‏ : ‎ Computer Bookshop (I) Pvt. Ltd. , Kitab Mahal Building, 190 Dr. D N Road, Fort , Mumbai - 400001 , Whatsapp - +91 9987380571, Email - info@cb-india.com, Website - www.cb-india.com
  • Customer Reviews:
    4.7 out of 5 stars 459 ratings

About the author

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Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.

As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love and co-author of EMPOWERED: Ordinary People, Extraordinary Products.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
459 global ratings

Top reviews from India

There are 0 reviews and 19 ratings from India

Top reviews from other countries

Marc Abraham
4.0 out of 5 stars Keen to learn more product leadership?
Reviewed in the United Kingdom on 31 December 2020
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Ali_M
5.0 out of 5 stars Excellent extension to Inspired
Reviewed in the United Kingdom on 13 January 2021
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2 people found this helpful
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Pegasus829
5.0 out of 5 stars Amazing
Reviewed in the United Kingdom on 3 July 2021
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Florina Mol
5.0 out of 5 stars Must read!
Reviewed in the United Kingdom on 8 March 2021
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Alex Ballarin
5.0 out of 5 stars Libro imprescindible para directivos de producto y empresas digitales
Reviewed in Spain on 11 October 2021
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