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| Price | New from |
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Hardcover, Import
"Please retry" | ₹746.30 |
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Paperback, Illustrated
"Please retry" | ₹344.00 |
Tap on the category links below for the associated return window and exceptions (if any) for returns.
You can return if you receive a damaged, defective or incorrect product.
Returnable if you’ve received the product in a condition that is damaged, defective or different from its description on the product detail page on Amazon.in.
Refunds will be issued only if it is determined that the item was not damaged while in your possession, or is not different from what was shipped to you.
Returnable if you’ve received the product in a condition that is damaged, defective or different from its description on the product detail page on Amazon.in.
Wind instruments and items marked as non-returnable on detail page are not eligible for return.
You can ask for a replacement or refund if you receive a damaged, defective or incorrect product.
This item is eligible for free replacement/refund, within 10 days of delivery, in an unlikely event of damaged, defective or different/wrong item delivered to you. Note: Please keep the item in its original condition, with MRP tags attached, user manual, warranty cards, and original accessories in manufacturer packaging. We may contact you to ascertain the damage or defect in the product prior to issuing refund/replacement.
Power Banks: 10 Days; Replacement only
Screen guards, screen protectors and tempered glasses are non-returnable.
Refunds applicable only if it has been determined that the item was not damaged while in your possession, or is not different from what was shipped to you.
Refunds will be issued only if it is determined that the item was not damaged while in your possession, or is not different from what was shipped to you.
This item is eligible for free replacement, within 7 days of delivery, in an unlikely event of damaged or different item delivered to you. In case of defective, product quality related issues for brands listed below, customer will be required to approach the brands’ customer service center and seek resolution. If the product is confirmed as defective by the brand then customer needs to get letter/email confirming the same and submit to Amazon customer service to seek replacement. Replacement for defective products, products with quality issues cannot be provided if the brand has not confirmed the same through a letter/email. Brands -HP, Lenovo, AMD, Intel, Seagate, Crucial
Please keep the item in its original condition, with brand outer box, MRP tags attached, user manual, warranty cards, CDs and original accessories in manufacturer packaging for a successful return pick-up. Before returning a Tablet, the device should be formatted and screen lock should be disabled.
For few products, we may schedule a technician visit to your location. On the basis of the technician's evaluation report, we will provide resolution.
This item is eligible for free replacement, within 7 days of delivery, in an unlikely event of damaged, defective or different item delivered to you.
Please keep the item in its original condition, with brand outer box, MRP tags attached, user manual, warranty cards, CDs and original accessories in manufacturer packaging for a successful return pick-up.
For few products, we may schedule a technician visit to your location. On the basis of the technician's evaluation report, we will provide resolution.
Refunds will be issued only if it is determined that the item was not damaged while in your possession, or is not different from what was shipped to you.
Software products that are labeled as not returnable on the product detail pages are not eligible for returns.
For software-related technical issues or installation issues in items belonging to the Software category, please contact the brand directly.
This item is eligible for free replacement, within 7 days of delivery, in an unlikely event of damaged, defective or different item delivered to you.
Please keep the item in its original condition, with brand outer box, MRP tags attached, user manual, warranty cards, CDs and original accessories in manufacturer packaging for a successful return pick-up.
For few products, we may schedule a technician visit to your location. On the basis of the technician's evaluation report, we will provide resolution.
All PC components, listed as Components under "Computers & Accessories" that are labeled as not returnable on the product detail page are not eligible for returns.
Returnable if you’ve received the product in a condition that is damaged, defective or different from its description on the product detail page on Amazon.in.
Return the camera in the original condition with brand box and all the accessories Product like camera bag etc. to avoid pickup cancellation. We will not process a replacement if the pickup is cancelled owing to missing/damaged contents.
Return the speakers in the original condition in brand box to avoid pickup cancellation. We will not process a replacement if the pickup is cancelled owing to missing/ damaged box.
Returnable if you’ve received the product in a condition that is damaged, defective or different from its description on the product detail page on Amazon.in.
This item is eligible for free replacement, within 10 days of delivery, in an unlikely event of damaged, defective or different/wrong item delivered to you.
Note: Please keep the item in its original condition, with MRP tags attached, user manual, warranty cards, and original accessories in manufacturer packaging for a successful return pick-up.
For TV, we may schedule a technician visit to your location and resolution will be provided based on the technician's evaluation report.
This item is eligible for free replacement, within 10 days of delivery, in an unlikely event of damaged, defective or different/wrong item delivered to you. .
Please keep the item in its original condition, original packaging, with user manual, warranty cards, and original accessories in manufacturer packaging for a successful return pick-up.
If you report an issue with your Furniture,we may schedule a technician visit to your location. On the basis of the technician's evaluation report, we will provide resolution.
Returnable if you’ve received the product in a condition that is damaged, defective or different from its description on the product detail page on Amazon.in.
In certain cases, if you report an issue with your Air Conditioner, Refrigerator, Washing Machine or Microwave, we may schedule a technician visit to your location. On the basis of the technician's evaluation report, we'll provide a resolution.
All the toys item other than Vehicle and Outdoor Category are eligible for free replacement/refund, within 7 days of delivery, in an unlikely event of damaged, defective or different/wrong item delivered to you.
Toys (Vehicle and Outdoor Category)Vehicle and Outdoor category toys are eligible for free replacement, within 7 days of delivery, in an unlikely event of damaged, defective or different/wrong item delivered to you
Note: Please keep the item in its original condition, with outer box or case, user manual, warranty cards, and other accompaniments in manufacturer packaging for a successful return pick-up. We may contact you to ascertain the damage or defect in the product prior to issuing refund/replacement.
Lingerie, innerwear and apparel labeled as non-returnable on their product detail pages can't be returned.
Return the clothing in the original condition with the MRP and brand tag attached to the clothing to avoid pickup cancellation. We will not process a replacement or refund if the pickup is cancelled owing to missing MRP tag.
Precious jewellery items need to be returned in the tamper free packaging that is provided in the delivery parcel. Returns in any other packaging will not be accepted.
Return the watch in the original condition in brand box to avoid pickup cancellation. We will not process a replacement if the pickup is cancelled owing to missing/damaged contents.
Any luggage items with locks must be returned unlocked.
Items marked as non-returnable on detail page are not eligible for return.
Items that you no longer need must be returned in new and unopened condition with all the original packing, tags, inbox literature, warranty/ guarantee card, freebies and accessories including keys, straps and locks intact.
Car tyres are non-returnable and hence, not eligible for return.
Return pickup facility is not available for these items. You can self return these products using any courier/ postal service of your choice. Learn more about shipping cost refunds.
The return timelines for seller-fulfilled items sold on Amazon.in are equivalent to the return timelines mentioned above for items fulfilled by Amazon.
If you’ve received a seller-fulfilled product in a condition that is damaged, defective or different from its description on the product detail page on Amazon.in, returns are subject to the seller's approval of the return.
If you do not receive a response from the seller for your return request within two business days, you can submit an A-to-Z Guarantee claim. Learn more about returning seller fulfilled items.
Note: For seller fulfilled items from Books, Movies & TV Shows categories, the sellers need to be informed of the damage/ defect within 14 days of delivery.
For seller-fulfilled items from Fine Art category, the sellers need to be informed of the damage / defect within 10 days of delivery. These items are not eligible for self-return. The seller will arrange the return pick up for these items.
For seller-fulfilled items from Sports collectibles and Entertainment collectibles categories, the sellers need to be informed of the damage / defect within 10 days of delivery.
The General Return Policy is applicable for all Amazon Global Store Products (“Product”). If the Product is eligible for a refund on return, you can choose to return the Product either through courier Pickup or Self-Return**
Note: - Once the package is received at Amazon Export Sales LLC fulfillment center in the US, it takes 2 (two) business days for the refund to be processed and 2- 4 business days for the refund amount to reflect in your account. - If your return is due to an Amazon error you'll receive a full refund, else the shipping charges (onward & return) along with import fees will be deducted from your refund amount.
**For products worth more than INR 25000, we only offer Self-Return option.
2 Days, Refund
Refunds are applicable only if determined that the item was not damaged while in your possession, or is not different from what was shipped to you.
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why
Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
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Al Ries is a legendary branding strategist, bestselling author and originator of the concept of Positioning.
In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing. Marketing was traditionally thought of as communications, but successful brands are those that find an open hole in the mind and then become the first to fill the hole with their brand name.
Since 1994, Al has run Ries & Ries, a consulting firm with his partner and media darling daughter Laura Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing.
When Advertising Age magazine choose the 75 most important ad moments of the last 75 years celebrating the publication's 75th anniversary. The emergence of positioning came in at number #56. Ad Age commented on how the concept remains just as relevant in today's environment, "The positioning era doesn't end. What became a part of the marketing lexicon in the early '70's holds its own in the textbooks of today."
Al currently writes a monthly marketing column for AdAge.com and appears on the RiesReport.com. Al's favorite activities include snorkeling, horseback riding and driving with the top down. He resides in Atlanta, Georgia, with his wife, Mary Lou.
Laura Ries is a leading branding and marketing strategist, bestselling author and television personality.
For two decades, Laura has run Ries & Ries, a consulting firm with her partner, father and legendary Positioning pioneer Al Ries.
Together they consult with companies around the world on marketing strategy and are the authors of five books which have been international bestsellers. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of brand building.
Laura is a frequent marketing analyst on major news programs from the O'Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, Headline News ABC, CBS, PBS and is frequently quoted in the Wall Street Journal, New York Times, Advertising Age and others.
In 2009, the readers of Advertising Age voted Al's book Positioning as the best marketing book of all time with The 22 Immutable Laws of Branding by Al & Laura Ries coming in close behind in the number three spot.
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