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Five Stars: The Communication Secrets to Get From Good to Great Paperback – 14 Jun 2018

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Review

In Five Stars, communication coach Carmine Gallo skillfully builds the case that mastering the ancient art of persuasion is the key to thriving in a world of rapid technological change. Developing superior communication skills is no longer an option; it’s fundamental for success. Five Stars is an enormously valuable tool for entrepreneurs and leaders in every field. Author: Tony Robbins, New York Times #1 bestselling author, philanthropist, & the nation’s #1 life & business strategist

Having worked at small startups as well as giant tech companies, I've worked with a lot of great people and a small number of really exceptional ones. In Five Stars, Carmine Gallo explains why the ability to communicate separates the 10xer. If your great ideas are locked in your head they are useless to you and your team. You have to be able to explain your ideas efficiently and persuasively. Anyone who hopes to survive and flourish in today’s economy should read this book and learn. Author: Kim Scott, International Bestselling author of Radical Candor

We live in an era of exponential growth technologies. Carmine Gallo brilliantly stretches our imagination how to use the art of persuasion to turn possibilities into probabilities. This is an amazing book every entrepreneur should read. Author: John Sculley, former Apple CEO, current RxAdvance Chairman

As an entrepreneur, I know that my ability to effectively communicate and tell stories to our stakeholders is at the cornerstone of any success our business has ever enjoyed. In Five Stars, Carmine Gallo persuasively and entertainingly makes a compelling case for communication as the crucial differentiator of the digital age. Author: Danny Meyer, CEO, Union Square Hospitality Group, author of Setting the Table

As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people. Author: Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

From the Author

Carmine Gallo is the international bestselling author of Talk Like TED. He is a communications coach for a number of widely admired brands - among them Pfizer, LinkedIn, Intel and Coca Cola - and a popular keynote speaker who teaches the world's most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes.com and Entrepreneur.com and head of GALLO Communications in California.

From the Inside Flap

How to master the art of persuasion – from the bestselling author of Talk Like Ted Ideas don’t sell themselves. As the forces of globalization, automation and artificial intelligence combine to disrupt every field, having a good idea isn’t enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead and achieving greatness in the modern world. Communication is no longer a ‘soft’ skill – it is the human edge that will make you unstoppable, irresistible and irreplaceable – earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable – not less. Gallo interviews neuroscientists, economists, historians, billionaires and business leaders of companies like Google, Nike and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age – the information economy – you are only as valuable as your ideas. Five Stars is a book to help you gain your competitive edge. In Five Stars, you will also learn: · The one skill billionaire Warren Buffett says will raise your value by 50 per cent · Why your job might fall into a category where 75 per cent or more of your income relies on your ability to sell your idea · How Airbnb’s founders follow a classic three-part formula shared by successful Hollywood movies · Why you should speak in third-grade language to persuade adult listeners · The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas

From the Back Cover

How to master the art of persuasion – from the bestselling author of Talk Like Ted Ideas don’t sell themselves. As the forces of globalization, automation and artificial intelligence combine to disrupt every field, having a good idea isn’t enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead and achieving greatness in the modern world. Communication is no longer a ‘soft’ skill – it is the human edge that will make you unstoppable, irresistible and irreplaceable – earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable – not less. Gallo interviews neuroscientists, economists, historians, billionaires and business leaders of companies like Google, Nike and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age – the information economy – you are only as valuable as your ideas. Five Stars is a book to help you gain your competitive edge. In Five Stars, you will also learn: · The one skill billionaire Warren Buffett says will raise your value by 50 per cent · Why your job might fall into a category where 75 per cent or more of your income relies on your ability to sell your idea · How Airbnb’s founders follow a classic three-part formula shared by successful Hollywood movies · Why you should speak in third-grade language to persuade adult listeners · The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas

About the Author

Carmine Gallo is the international bestselling author of Talk Like TED. He is a communications coach for a number of widely admired brands – among them Pfizer, LinkedIn, Intel and Coca-Cola – and a popular keynote speaker who teaches the world's most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes online and Entrepreneur online and head of GALLO Communications in California.

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Product details

  • Reading level: 18+ years
  • Paperback: 256 pages
  • Publisher: Macmillan (14 June 2018)
  • Language: English
  • ISBN-10: 1509896775
  • ISBN-13: 978-1509896776
  • Product Dimensions: 13.5 x 2 x 21.5 cm
  • Customer Reviews: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #14,790 in Books (See Top 100 in Books)
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10 September 2018
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 21 reviews
Bill Lampton, Ph.D.
5.0 out of 5 stars Captivating Adaptation of Aristotle's Persuasion Formula to Your Profession
15 January 2019 - Published on Amazon.com
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13 people found this helpful
Celeste Roseberry
5.0 out of 5 stars what a terrific book! Carmine Gallo has done it again
26 June 2018 - Published on Amazon.com
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9 people found this helpful
S. Pollard
5.0 out of 5 stars 5 STARS!
2 July 2018 - Published on Amazon.com
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6 people found this helpful
Mark Smith
5.0 out of 5 stars Totally fantastic book
10 October 2018 - Published on Amazon.com
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3 people found this helpful
Amazon Customer
5.0 out of 5 stars We can all stand a lesson in communication (if we are truly honest)!
23 April 2019 - Published on Amazon.com
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One person found this helpful