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Digital List Price:    435.75
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The Game of Votes: Visual Media Politics and Elections in the Digital Era by [Farhat Basir Khan]

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The Game of Votes: Visual Media Politics and Elections in the Digital Era Kindle Edition

4.7 out of 5 stars 22 ratings

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‘Professor Farhat Basir Khan in his book The Game of Votes: Visual Media Politics and Elections in the Digital Era takes up a theme not only immensely interesting in itself but also of critical importance to the people of India—the alteration in the way the voter has been approached since the elections of 1952 held on the basis of adult suffrage. Professor Khan makes a very convincing case of how the expanding range of media and PR coups persuade the electorate by obfuscation and false issues, which are loudly raised and constantly proclaimed, and ultimately as he so ably shows, money power now counts the most. The author makes a case that all Indians need to reflect on, and for this he deserves our heartfelt gratitude.’

(Irfan Habib, renowned historian and author; Professor Emeritus, Aligarh Muslim University)

‘Widely respected, seasoned academic F.B. Khan uses the research skills of a social scientist and the fine eye of a surgeon to piece together The Game of Votes. It is a book whose time is now. Tracing the paradigm shift in Indian elections, from the days of pamphlets and personal contacts to outsourcing to campaign consultants and purchased media slots, the book makes a neat comparison with how democracy and the art of voting government has evolved e, dusted and forgotten.’

(Ziya Us Salam, Associate Editor, Frontline; renowned journalist, The Hindu; and author)

‘Professor F.B. Khan’s book is a must-read critical guide for all those interested in understanding the Indian political system. It is an interesting book full of fascinating insights into emerging election campaign management trends in Indian polity, shedding light on the role of modern digital and technology platforms in shaping electoral outcomes in India as well as around the globe. I congratulate Professor F.B. Khan for this original work done in such an easy-to-understand language for the masses.’

(Mahesh Sharma, Member of Parliament―Lok Sabha)

‘This book is a must-read for those who wish to understand the manner in which elections are now planned and executed by political parties in the world’s largest democracy.’ 
(Ambassador Pavan K. Varma, Former Member of Parliament―Rajya Sabh)

“The book highlights the fact that the social media has not just become a daily battleground for fake news but has spread its tentacles around the core of Indian democracy - its free and fair elections." (PTI, 22 September 2019)

“It is filled with amazing insider details about every big campaign in the last forty years. It will have you grinning and shaking your head at some of the strategy that various campaign analysts came up with…Author Farhat Basir Khan provides a fascinating overview of how Indian political campaigns have changed, and how they will likely continue to evolve.”

(The Bookish Elf, 5 December 2019) --This text refers to the paperback edition.

About the Author

Farhat Basir Khan is a distinguished media practitioner, visual communication strategist and faculty at the AJK Mass Communication Research Centre, Jamia Millia Islamia, New Delhi. --This text refers to the paperback edition.

Product details

  • ASIN : B07W7Z5MHZ
  • Publisher : Sage Publications Pvt. Ltd; 1st edition (16 September 2019)
  • Language : English
  • File size : 5459 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Word Wise : Enabled
  • Print length : 262 pages
  • Page numbers source ISBN : 9353286921
  • Customer Reviews:
    4.7 out of 5 stars 22 ratings

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