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Cal Newport

So Good They Can't Ignore You [Paperback] Cal Newport Paperback – 31 January 2018

by Cal Newport (Author)

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Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is this advice Pollyannish, but that Jobs himself never followed his own advice. From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your 'career capital,' and then to put all of your efforts into that direction.

Print length

304 pages
Language

English
Publisher

Piatkus
Publication date

31 January 2018
Dimensions

20.3 x 25.4 x 4.7 cm
ISBN-10

9780349420219
ISBN-13

978-0349420219
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Product description

About the Author

Cal Newport, Ph.D., lives in Washington, DC, where he is a writer and an assistant professor of computer science at Georgetown University. He is the author of So Good They Can't Ignore You and three books of unconventional advice for students. He runs the popular website Study Hacks: Decoding Patterns of Success.

Product details

ASIN ‏ : ‎ 0349420211
Publisher ‏ : ‎ Piatkus (31 January 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 9780349420219
ISBN-13 ‏ : ‎ 978-0349420219
Item Weight ‏ : ‎ 222 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ United Kingdom
Generic Name ‏ : ‎ Book

Best Sellers Rank: #2,693 in Books (See Top 100 in Books)
- #14 in Self-Help for the Workplace
- #77 in Motivational Self-Help
- #86 in Self-Help for Success

Customer Reviews:
3,677 ratings

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Cal Newport

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Cal Newport is a computer science professor at Georgetown University, and a writer who explores the intersections of technology, work, and culture. He is the author of seven books, including, most recently, A World Without Email, Digital Minimalism, and Deep Work. These titles include multiple New York Times bestsellers and have been translated into over 40 languages. Newport is also a contributing writer for the New Yorker and the host of the Deep Questions podcast.

Customer reviews

4.5 out of 5

3,677 global ratings

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Laksh

Interesting perspectives that offer value, even without harping on 'passion'...

Reviewed in India 🇮🇳 on 12 December 2022

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Here are a few interesting points that are necessary for everyone to ponder and work on.
1. Craftsman mindset: To focus on work and keep getting better at it. In short, being so good, they others can’t ignore you. This is also reminds us about the famous quote from Bhagavad Githa, where we are urged to focus on work at hand and the not worry about the result.
2. Career capital that starts accumulating when the craftsman mindset is in action and it is of immense value. Two types exist–winner takes it all, auction. Once you understand and choose the type, the more the career capital, the merrier.
3. Experiencing a sense of control in one’s career and avoiding the career traps—one, that of getting into something way too early that doesn’t work out and two that of an employer attempting to obstruct the new path by giving a promotion or a raise or meting out more freedom.
4. Having a mission in one’s life and testing it in small bets.

Overall, the book a good read for anyone who is interested in perspectives to improve their work, career and life.

2 people found this helpful

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Siddalinga aradhya

Amazing insights for the work life

Reviewed in India 🇮🇳 on 14 January 2023

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Starts with disposing the passion hypothesis and proves how we work is important rather than day dreaming about dream job waiting for us. Gives ample proof about the same . Loved it .

Reviewed in India 🇮🇳 on 8 November 2022

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Cal newport explained that why skills trump passion in the quest for work you love. A guide to starting a remarkable career.

2 people found this helpful

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Gavin Tai

Career decision book

Reviewed in India 🇮🇳 on 4 December 2022

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what could potentially go wrong when you follow your passion? this book uncover the blindspot, highly recommended!

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Iswarya

Good content but.....

Reviewed in India 🇮🇳 on 18 August 2022

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Cheap quality missing pages they said 304 pages for this book but I found only 275 and last some white pages paper quality is very bad . Content is worthy for this price but not for the book the way it is . A GREAT BOOK NEEDS GOOD QUALITY but it's not even close to the price ..I just want report it if there is any such option ...

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Himanshu Solanki

Must read book if you want clarity in your career!

Reviewed in India 🇮🇳 on 15 September 2022

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Like me, if you have always thought on how to get a fulfilling career, this book is for you. Wish I had read this masterpiece earlier. If you are just starting out your career, or in the midst of your career, suffering from anxiety if you are following your passion, this book is for you This book also gives you the framework to decide whether or not to follow that idea you have been thinking for a long time. I would highly recommend this book.

One person found this helpful

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durgesh

Self help

Reviewed in India 🇮🇳 on 17 July 2022

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The media could not be loaded.

This is book from western side, when I read it i realise that topic are already mentioned on Bhagavad Geeta. I am right?

6 people found this helpful

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Amazon Customer

Literally life changing book

Reviewed in India 🇮🇳 on 24 July 2022

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This book is totally practical and mind boggling. It targets to burst some myths which are often the underpinnings of our life and which are sadly hindering us to achieve ultimate success and peace in life.

Just go for it without giving any second thought!

One person found this helpful

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The Salary Coach

10/10. Loved this book. So many clear ideas that I will be implementing in my career.

Reviewed in the United Kingdom 🇬🇧 on 7 May 2017

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The numerous stories about different careers had lots of similar situations to my own career providing me with new frameworks for decision making moving forward.

This book is particularly relevant for people looking to be gain more control over their lives or starting their own business. For this type of reader this book will be very valuable before you make the jump and will hopefully provide the confidence that it’s the right time for you and equip you with some tools to increase the chances of success.

Below are some of the things I took away from the book:

Thanks Cal, magnificent work!!

• Choosing a job based on following your passion is often bad advice
• The advice of following your passion is common and heard from high performing executives such as Steve Jobs. But in Jobs’ case he did the exact opposite: he was not initially passionate about technology and business but studied Western history and dance
• Life happens in stages and passion takes time to develop
• Passion is a side effect of mastery
• Many people don’t realise this and feel they are failing at life which results in chronic job-hopping and crippling self-doubt. Knuckle down, work hard and be patient.

Adopt a Craftsmen Mindset

• Don’t think about what the world can offer you (the Passion Mindset), think what you can offer the world (the Craftsmen Mindset)
• If you focus on what the world can offer you then the daily grind will lead to frustration and unhappiness
• Adopting the craftsmen mindset means that you must earn it and this can be liberating when you achieve success by putting the hard work
• To make it to the top is rare. Supply and demand dictates that you need rare and valuable skills to make it to the top
• You must work hard - and smart - to accumulate rare and valuable skills if you want to make it to the top
• It’s not how many hours you put in, it’s how you spend those hours
• “Deliberate practice” has been shown to be crucial in improving performance and reaching a high level
• If you work in a knowledge environment or professional services and you can figure out how to incorporate deliberate practice into your schedule then you should accelerate past your peers
• Measure your time to make sure you’re allocating enough time to the high value activities. This will likely annoy people as you become less available by email and phone. (just like my boss, hey maybe that’s why he’s my boss???)
• Think about your sector and job title to determine whether you need one skill (winner takes all) or multiple skills (auction market).
• Then go and put in the hard graft acquiring the skill(s) that you need to progress. This will likely be uncomfortable and unnatural. Be patient, it will pay off.

Gaining Control in your career

• Companies that provide control to their employees outperformed their peers while the employees themselves are happier and more fulfilled
• Be wary of radical life changes to gain more control of your destiny. You must have accumulated significant career capital – i.e. rare and valuable skills and ideas – to be valuable to prospective customers.
• Many people underestimate the need for this and assume they’ll figure it out as they go along. This OFTEN results in failure. I’ve seen a few friends fall in to this trap!
• Gaining more control will also be challenging since if you have the requisite career capital then your employer will likely prize you highly and not want you to work less.
• Gaining more control can only be executed well by those people that understand when they have the necessary skills. Many others will make the mistake of seeking control at the wrong point and wind up failing in their venture.

Have a mission but be patient finding it

• Having a worthwhile mission to accomplish in your career can be incredibly rewarding but the reality of creating one is challenging
• It often requires several years and accumulation of career capital before you have the requisite knowledge and expertise to identify a noble cause.
• People make the mistake of trying to take on missions without having the skills to back it up which results in failure. Suppress these instincts until you’re ready
• Missions are more likely to be successful when they are remarkable and are marketed well

146 people found this helpful

Nabil Bashir

Decent read, but leaves space for questioning.

Reviewed in the United Kingdom 🇬🇧 on 19 August 2018

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This book overall, is a good read with many of the key aspects of the book giving solid and insightful advice.

The premise of the book covers picking a skill that is "rare and valuable" and then going all in to becoming "So good they can't ignore you". This is done through the craftsman mindset; where you are continously learning and honing in on your craft through "deliberate practice" (getting out of your comfort zone to learn new things).

Cal seems to comfortably dismiss the fact that it doesn't matter if you don't like what you're doing. All that matters is that you get "so good" and acquire "career capital" - A term that can be similarly described to becoming more valuable in the marketplace.

Although I agree with honing in on your craft and the topic of mastery, i cannot fathom that just because you're good at something, you become "passionate about it" or end up "loving what you do".

It's the same as saying "I'm a master at making French fries, hence I love what I do and I am passionate about it". What if a person where to pick something and become a master at the craft but hate their life? Hate that they didn't pick something they had a deep interest for instead? Or were innately good at? What if you are getting good at the wrong thing? It leads to regret.

The author completely disregarded the fact of playing to your strengths, personality types and how some jobs and trades may be better suited to the end-user than others. There's more to it than just putting in the hours and getting good at what you do.

In summary, I would advise everyone to read this book. It gives you insights that can alter the trajectory of your life in a positive way. But please consider doing something you have a an interest in as you'll end up with nothing to lose. Being good at something valuable that you also have a deep interest in. Don't rely on "developing that passion" once you're really good as it simply is not guruanteed!

62 people found this helpful

Stuart Rawlins

Game changer for me.

Reviewed in the United Kingdom 🇬🇧 on 17 March 2019

Verified Purchase

I know it is a term that is overused, but I am going to use it anyway - This book changed my life, or rather it changed my outlook on life.

I was someone who constantly felt like I needed to be elsewhere or in another job (my dream job) and I felt like I needed to get that job or work in that area to feel happy and be satisfied with my life. Also, as my "dream job" was in something else to the thing I had trained in and worked in for the past 8/9 years, I also felt helplessly lost and at my wit's end- I felt like I didn't have the skills and didn't know how to get them. Essentially, I was playing the "helpless victim" role in my very own Hollywood blockbuster and had forgotten that I had to work and test myself to get my degrees and professional qualifications.

However, I was recommended this book by a friend and it has really changed my outlook on my present job and what I want to do in the future. Cal explains numerous things (and I won't even try - other people have done better than I could), but the big thing that impacted me was that the people who were happy in their jobs were happy because they were good at their jobs - it wasn't because it was their dream job, but due to their competence in the job and the other two big areas (explained in his book). This impacted me because I knew it to be true from looking at a few other people in my area of work and because I have been doing some other coaching which has helped open my eyes in regards to where my feelings and therefore passions come from (my thinking - see Michael Neill's TED talk as an introduction).

Anyway, I fully recommend this book, especially if you are someone who feels like you are constantly chasing or searching for that job that will give you fulfilment.

28 people found this helpful

Yam Yam

Nothing new, and flawed

Reviewed in the United Kingdom 🇬🇧 on 30 October 2021

Verified Purchase

I think this is an interesting summary of the craftsmanship mindset as a way of adding value and therefore ultimately your career options and ultimate success. However, I'm not convinced this material is particularly groundbreaking and has MASSIVE questions/omissions. What is extremely strange is there seems to be no attention regarding work in which a person is interested in and would actually LIKE to do. He seems to dismiss this as the flip side of the required mindset (the "passion mindset") as he calls it. However, how is anyone going to put in the hours of craftsmanship into work if it's not intrinsically satisfying in the first place? How will spending hours in a job I hate doing, to build better valued skills result in me magically becoming happy further down the line? The dissatisfied career mess people everywhere have been finding themselves in, very often has arrisen BECAUSE they have tried to apply themselves to a "market valued" job/career and have discovered they don't enjoy the work itself. Putting more hours into increasing skill sets in such a situation is NOT going to make you happier because you have added more career capital over time. Although his questioning of the unhelpful "follow your passion" advice is sound and shows its absurdity, his oversimplified alternative is EQUALLY absurd when it is missing glaring holes in its explanation such as your desire, interest and satisfaction in doing the work. On the whole I thinks its an "OK" book, but with such massive frustrating and frankly obvious questions that are ignored, I'd recommend people look elsewhere.

4 people found this helpful

D. Smyth

Wasn't so good I couldn't ignore it unfortunately

Reviewed in the United Kingdom 🇬🇧 on 15 January 2020

Verified Purchase

I always wondered who takes a course in something they don't like just because a career doing that thing pays well.

This to me was the book form of the same mindset. Do a thing you might not like or be naturally any good at if that's what the market says is valued.

The example of two people who both change career, one jumps in with no real plan and it doesn't work out. The other transitions to a new career, building skills and not putting all their eggs in one basket immediately. Both approaches have merit, the first is high risk but if it works the payoff can be big (the early bird gets the worm). Cal uses it as an example of why following your passion is bad advice but I think that's not the lesson to be learned from that.

I've seen and heard nothing but praise for this book so perhaps it was just the wrong book at the wrong time for me personally.

Deep Work on the other hand I would recommend highly.

5 people found this helpful

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