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It Happened in India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer Paperback – 1 April 2007

4.4 out of 5 stars 106 ratings

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Product description

About the Author

One of India's most versatile entrepreneurs, Kishore Biyani has played many roles. He has been a trader, a film-maker, an organizer of festivals and an innovative retailer. It Happened in India is the story of this irreverent Indian entrepreneur who scripted his own success story with an uncanny insight into the mind of the Indian consumer and his own simple philosophy

From the Publisher

The brief was very simple, ‘Create a day without a season that truly belongs to us every year.’ The Republic Day was quite close and it seemed to be ideal. I suggested the catchphrase, ‘26 ko 26’ and thus the target of Rs 26 crore of sales in one single day was set — a feat and a number not projected by any mathematical equation but a number born simply out of a desire to unlock our minds and do something truly extraordinary.

[1] Rajan Malhotra is Head, Big Bazaar. He joined the company in 2000.

As always all the teams — marketing, operations, IT, category management — went about what’s called the ‘war drill.’ Yet to be honest there was always that nagging doubt in our mind that we had chosen a window of just twenty-four hours. What if the sales did not take off?

There was hardly any time to correct our plans, if the response from customers didn’t live up to our expectations. I remember discussing the same at our review meeting on Monday. But as usual, KB assured us that all trends were positive and we would have an exceptional day. We made the mistake of not believing in him fully.

The result was both alarming and astounding. Within a few hours the anxiety and excitement had culminated into a fear. The focus soon shifted from meeting sales targets to the safety and protection of thousands of customers who were inside our stores. While our colleagues at the stores are trained to handle chaotic situations on a daily basis, no one was really prepared to handle such a mammoth crowd.

At almost all locations the police came in to control the crowds waiting outside the stores. And within a couple of hours of business most stores had to be closed down so that the situation

didn’t go completely out of hand. At Koramangala in Bangalore, attempts at shutting down the store failed. This prompted the local police official to unilaterally announce on the public address system that the sale had been extended for another day.

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Product details

  • ASIN : 8129111373
  • Publisher : Rupa (1 April 2007)
  • Language : English
  • Paperback : 280 pages
  • ISBN-10 : 9788129111371
  • ISBN-13 : 978-8129111371
  • Item Weight : 380 g
  • Dimensions : 14 x 1.73 x 21.59 cm
  • Country of Origin : India
  • Customer Reviews:
    4.4 out of 5 stars 106 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
106 global ratings
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Top reviews from India

Reviewed in India on 19 December 2018
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5.0 out of 5 stars For businessman and MBA type with financial knowledge
By Thubten on 19 December 2018
I have read the whole book, but I could not understand 40% of the book because it has many financial and business jargons which I don't understand as I am not MBA type. But I was prepared for that before ordering the book as i knew this is a business book. The font size is perfect. Nothing spoils a reading experience like a tiny font size.

I am just a regular educated man and bought the book mainly because I wanted to know how Kishore Biyani thinks and how these successful business people think.
I have seen BIG BAZAAR ads in newspaper, though I haven't been to any BIG BAZAAR supermarkets as there is none in my town, and I was curious how it was created.
This book is written like none I have read so far. It is a mix of paragraphs written (or as spoken) by different people. For instances, Kishore biyani writes a paragraph, followed by a paragraph by another person like his business associate or his wife. Then there is another paragraph by Kishore Biyani, and the following paragraph is by his business associate or a former employee, and so on.
Overall impression of Kishore Biyani after reading the book is he is one BIG "serial risk taker".
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