J'adore les livre sur le business et les stratégies marketings.
Ce livre donne les étapes de création d'un produit attractif pour ses clients.

Hooked: Comment créer un produit ou un service qui ancre des habitudes
Audible Audiobook
– Unabridged
See all formats and editions
Hide other formats and editions
Price
|
New from |
Audible Audiobook, Unabridged
"Please retry"
|
₹ 0.00
|
Free with your Audible trial |
Paperback
"Please retry"
|
₹ 4,190.99 |
©2014 / 2018 Titre Original : "Hooked : How to Build Habit-Forming Products". Nir Eyal / Éditions Eyrolles, Paris, France. Traduit par Pascal-Marie Deschamps (P)2020 ABP Éditions
LIMITED TIME OFFER | 2 AUDIOBOOKS FREE
Get any 2 audiobooks free and unlimited access to Audible Original shows with your 30-day Audible trial
Learn more >
- A 30-day trial plus your first audiobook, free
- 1 credit/month after trial – good for any audiobook, any price
- Free exchanges — any audiobook, anytime
- Keep your audiobooks, even if you cancel
- After your trial, Audible is just ₹ 199.00/month
By completing your purchase you agree to Audible’s
Conditions Of Use
Amazon's Privacy Notice and if applicable Audible's Recurring Payment Terms.
Sold and delivered by Audible, an Amazon company
Customers who viewed this item also viewed
Page 1 of 1 Start overPage 1 of 1
Product details
Listening Length | 4 hours and 17 minutes |
---|---|
Author | Nir Eyal |
Narrator | Thierry Saboulard |
Audible.in Release Date | 19 August 2020 |
Publisher | ABP Éditions |
Program Type | Audiobook |
Version | Unabridged |
Language | French |
ASIN | B08FJFPTG1 |
Best Sellers Rank |
#2,175 in Audible Audiobooks & Originals (See Top 100 in Audible Audiobooks & Originals)
#51 in Marketing (Audible Audiobooks & Originals) #120 in Business Management #3,589 in Analysis & Strategy |
Customer reviews
4.5 out of 5 stars
4.5 out of 5
87 global ratings
How are ratings calculated?
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Top reviews from other countries

Alexandre de Ravel
4.0 out of 5 stars
Un bon livre sur la création de produit
Reviewed in France on 13 February 2019Verified Purchase
7 people found this helpful
Report abuse
Translate review to English

Henrihermes
3.0 out of 5 stars
Informatif, mais pas transcendant !
Reviewed in France on 12 June 2019Verified Purchase
Quelques fondamentaux bon à rappeler, mais ne va pas assez dans les détails et des exemples plus concrets pour des entreprises et des produits non digitaux.

Pixime
3.0 out of 5 stars
Pas mal...
Reviewed in France on 15 May 2020Verified Purchase
Vraiment intéressant sur le concept général mais pas assez développé... je reste un peu sur ma faim sur la mise en œuvre (volontairement?).

dvai
5.0 out of 5 stars
Top
Reviewed in France on 12 October 2019Verified Purchase
Ce livre est truffé d’informations et de conseils pour les entrepreneurs. À lire absolument. Il vous donnera des tonnes d’idées.

PierreA
2.0 out of 5 stars
Niveau très junior
Reviewed in France on 18 October 2020Verified Purchase
Le livre pourrait se résumer en quelques lignes, les exemples sont rares et la dilution importante.
Destiné aux personnes qui souhaitent découvrir un petit bout de neuromarketing, sans trop se fatiguer.
Destiné aux personnes qui souhaitent découvrir un petit bout de neuromarketing, sans trop se fatiguer.
Unlimited FREE fast delivery, video streaming & more
Prime members enjoy unlimited free, fast delivery on eligible items, video streaming, ad-free music, exclusive access to deals & more.