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Hooked: How to Build Habit-Forming Products Hardcover – 6 November 2014

4.6 out of 5 stars 2,555 ratings

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Review

A must-read for everyone who cares about driving customer engagement -- Eric Ries, author of The Lean Startup

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject -- Rory Sutherland, Vice Chairman, Ogilvy & Mather

The book everyone in Silicon Valley is talking about -- Boris Veldhuijzen van Zanten, founder of The Next Web

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will -- Matt Mullenweg, Founder of Wordpress

You'll read this. Then you'll hope your competition isn't reading this. It's that good. -- Stephen P. Anderson, Author of 'Seductive Interaction Design'

Nir's work is an essential crib sheet for any startup looking to understand user psychology. -- Dave McClure, Founder 500 Startups

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. -- Andrew Chen, Technology Writer and Investor

I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. -- Dr Stephen Wendel, author of 'Designing for Behaviour Change'

If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need -- Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson)

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance ― Financial Times Business Education

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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Product details

  • Publisher : Portfolio Penguin; Latest Edition (6 November 2014)
  • Language : English
  • Hardcover : 256 pages
  • ISBN-10 : 0241184835
  • ISBN-13 : 978-0241184837
  • Item Weight : 155 g
  • Dimensions : 13.8 x 2.6 x 20.4 cm
  • Country of Origin : United Kingdom
  • Customer Reviews:
    4.6 out of 5 stars 2,555 ratings

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4.6 out of 5 stars
4.6 out of 5
2,555 global ratings
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Top reviews from India

Reviewed in India on 27 October 2018
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Reviewed in India on 30 August 2018
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Reviewed in India on 6 June 2018
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5.0 out of 5 stars Five Stars
By YOGESH on 6 June 2018
Good book
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20 people found this helpful
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Reviewed in India on 2 February 2019
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5.0 out of 5 stars Excellent
By Harika Devineni on 2 February 2019
Here the solution to built habit-forming products
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12 people found this helpful
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Reviewed in India on 14 March 2020
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Reviewed in India on 28 January 2018
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Reviewed in India on 27 May 2019
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5.0 out of 5 stars Great Read in Non-Fiction
By Shreya Kejriwal on 27 May 2019
“Build a product that you would use which could materially improve lives of others” - this mantra is not only morally superior but leads to more sustainable business. I’d rate it among the best reads in non-fiction in recent times. Using examples of iPhone, Twitter, Pinterest and even the show ‘Breaking Bad’, Nir Eyal articulates how to form build habit-forming products using variable rewards.
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3 people found this helpful
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Reviewed in India on 6 November 2018
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Top reviews from other countries

Graeme
3.0 out of 5 stars It’s okay, if ...
Reviewed in the United Kingdom on 19 June 2019
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25 people found this helpful
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Bazzy Wazzy
5.0 out of 5 stars A guide to how you are being manipulated
Reviewed in the United Kingdom on 2 May 2017
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45 people found this helpful
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Matt Rutherford
5.0 out of 5 stars A great explanation of what makes products addictive, and world beating...
Reviewed in the United Kingdom on 1 February 2018
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10 people found this helpful
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Dot
5.0 out of 5 stars Hooked from the start!
Reviewed in the United Kingdom on 8 August 2017
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Mr. G. P. Deadman
5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on 21 January 2021
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5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on 21 January 2021
In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.

The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation

Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.

Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.

A must-read for everyone who cares about driving customer engagement.
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