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Hooked: How to Build Habit-Forming Products Hardcover – 2019

4.6 out of 5 stars 1,472 ratings

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Review

A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)

The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)

You'll read this. Then you'll hope your competition isn't reading this. It's that good. (Stephen P. Anderson, Author of 'Seductive Interaction Design')

Nir's work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)

I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of 'Designing for Behaviour Change')

If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance (Financial Times Business Education)

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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Product details

  • Hardcover: 256 pages
  • Publisher: Portfolio Penguin; Latest Edition edition (2019)
  • Language: English
  • ISBN-10: 0241184835
  • ISBN-13: 978-0241184837
  • Product Dimensions: 13.8 x 2.6 x 20.4 cm
  • Customer Reviews: 4.6 out of 5 stars1,472 customer ratings
  • Amazon Bestsellers Rank: #791 in Books (See Top 100 in Books)
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4.6 out of 5 stars
4.6 out of 5
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Reviewed in India on 27 October 2018
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Reviewed in India on 30 August 2018
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Reviewed in India on 6 June 2018
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Reviewed in India on 28 January 2018
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Reviewed in India on 14 March 2020
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Reviewed in India on 27 May 2019
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Reviewed in India on 8 December 2018
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Top international reviews

Bazzy Wazzy
5.0 out of 5 stars A guide to how you are being manipulated
Reviewed in the United Kingdom on 2 May 2017
Format: HardcoverVerified Purchase
32 people found this helpful
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Graeme
3.0 out of 5 stars It’s okay, if ...
Reviewed in the United Kingdom on 19 June 2019
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9 people found this helpful
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Matt Rutherford
5.0 out of 5 stars A great explanation of what makes products addictive, and world beating...
Reviewed in the United Kingdom on 1 February 2018
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10 people found this helpful
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StandiMC
5.0 out of 5 stars Habit Creation Bible
Reviewed in the United Kingdom on 30 September 2016
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6 people found this helpful
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Dot
5.0 out of 5 stars Hooked from the start!
Reviewed in the United Kingdom on 8 August 2017
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7 people found this helpful
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Peter Dwyer
4.0 out of 5 stars An interesting read but, use it's techniques with caution.
Reviewed in the United Kingdom on 22 March 2015
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2 people found this helpful
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Jonathan Slobom
5.0 out of 5 stars Hooked by Nir Eyal is one of the few great business books
Reviewed in the United Kingdom on 4 March 2016
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One person found this helpful
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tom allen
5.0 out of 5 stars Great read
Reviewed in the United Kingdom on 2 June 2019
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andypandy
5.0 out of 5 stars Life changing
Reviewed in the United Kingdom on 24 January 2018
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Gary MacDonough
5.0 out of 5 stars Hooked on Hooked
Reviewed in the United Kingdom on 19 January 2015
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Tarek Amr
4.0 out of 5 stars Trigger, action, variable reward and investment.
Reviewed in the United Kingdom on 21 July 2014
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Pedro Eugenio Antunes
5.0 out of 5 stars Do you want to know how you are manipulated?
Reviewed in the United Kingdom on 16 January 2015
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Chris
2.0 out of 5 stars A wannabe new age guru
Reviewed in the United Kingdom on 22 November 2019
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Ash
5.0 out of 5 stars Great book, very accessible to those without prior psychology and business knowledge. A must read.
Reviewed in the United Kingdom on 18 January 2016
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Cosmin Lapovita
5.0 out of 5 stars Good book/science on why and how people get "manipulated" to ...
Reviewed in the United Kingdom on 26 February 2015
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