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Hooked: How to Build Habit-Forming Products Hardcover – 6 November 2014
Nir Eyal
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Print length256 pages
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LanguageEnglish
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PublisherPortfolio Penguin
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Publication date6 November 2014
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Dimensions13.8 x 2.6 x 20.4 cm
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ISBN-100241184835
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ISBN-13978-0241184837
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Review
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject -- Rory Sutherland, Vice Chairman, Ogilvy & Mather
The book everyone in Silicon Valley is talking about -- Boris Veldhuijzen van Zanten, founder of The Next Web
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will -- Matt Mullenweg, Founder of Wordpress
You'll read this. Then you'll hope your competition isn't reading this. It's that good. -- Stephen P. Anderson, Author of 'Seductive Interaction Design'
Nir's work is an essential crib sheet for any startup looking to understand user psychology. -- Dave McClure, Founder 500 Startups
When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. -- Andrew Chen, Technology Writer and Investor
I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. -- Dr Stephen Wendel, author of 'Designing for Behaviour Change'
If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need -- Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson)
Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance ― Financial Times Business Education
About the Author
From the Publisher

Hooked: How to Build Habit-Forming Products
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

About the author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
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Product details
- Publisher : Portfolio Penguin; Latest Edition (6 November 2014)
- Language : English
- Hardcover : 256 pages
- ISBN-10 : 0241184835
- ISBN-13 : 978-0241184837
- Item Weight : 155 g
- Dimensions : 13.8 x 2.6 x 20.4 cm
- Country of Origin : United Kingdom
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Best Sellers Rank:
#551 in Books (See Top 100 in Books)
- #1 in Design & Fashion (Books)
- #3 in Engineering & Technology (Books)
- #4 in Industries
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Top reviews from India
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Mincing no words, this book is really about messing with your head (the new age fad of companies like facebook, twitter, instagram, pinterest, and amazon/google as well). The central idea is to play mind games and keep you addicted to services offered by these companies (free ofcourse) and basically raise/tend/ream you in this walled garden keeping you captive (without your acknowledged consent). I recall reading several moons ago how some of the people who were founders of companies of making products have now called time and fear what they have unleashed.
Classical marketing has used tools but they never breached the realm of manufacturing consent without your express approval. The ideas presented in print and TV were subtle. What products offered by the said companies are full on invasion of your privacy and your mind. The level to which these companies understand you (and what makes you tick!) is mind boggling.
My opinion said (which aligns with the central premise of the book), I am only first couple chapters through and will come update this review in due course.

By YOGESH on 6 June 2018







By Harika Devineni on 2 February 2019

Take smartphones, for example. The fact remains we are hooked to them such that we pick them up instinctively. The urge to check our social media feed for a few minutes only to realise we are still scrolling an hour later is how these platforms have engineered a habit in us.
The products and services we use habitually alter our behaviour to ‘hook’ us to them so strongly that we tend to overlook its competitors, though they may be better. These hooks can be found in almost every experience that burrows into our mind and wallets.
How can you create such a ‘habit-forming product to hook your customer?
The author explains that the first step to understanding the Hooked Model is to understand the habit zone: Why are habits important and how do they benefit your product. As he then elaborates, there are four steps to the Hooked Model:
1. Trigger
2. Action
3. Variable Reward
4. Investment
While the book demonstrates the model’s concept using examples from well know tech companies, the fundamentals are applicable to all product types. The idea is to use this model to ask the right questions pertaining to your product and its customer.
The Hooked model will not only help the product creator generate a prototype for habit forming technology, it can also be used to uncover potential weaknesses in an existing product’s habit forming potential. All these, together, improve your product’s marketability and performance.
As Nir Eyal says, “We often think the Internet enables you to do new things … But people just want to do the same things they’ve always done.
This book will not only allow you to come up with ideas but will also tell you how do get attached to some of world's influencial products and companies.
Every budding entrepreneur should read this once in a lifetime.

By Shreya Kejriwal on 27 May 2019

Nir answers these simple questions through a simple Hook Model - a four step process that when embedded into products elicits positive user behavior and customer engagement with the product without the need of 'shouting-from-the rooftops-advertising'. Drawing insights from popular research into consumer and human behavior, Nir has sought to answer the engagement question through practical anecdotes and a simple step-by-step process for building sticky products.
Practical, actionable and with riveting anecdotes on popular products and the behind the curtain insights that they use, Hooked is a must read for any Product Manager, consultant, start-up founder designer and marketers alike.
Top reviews from other countries

Plus he goes into some of the BJ Fogg material about behaviour and technology, which I think is handy.
Recommend? Yes, to a point. But I think it’s worth reading against some of this stuff too, perhaps balance with a bit of Jaron Lanier or Adam Greenfield or Carl DiSalvo? I reckon that’s the ticket.

I however read it as a consumer, who is becoming very mindful of how much tech I consume. So rather than read it as a 'how to' guide, I read it as a 'what to look out for' guide to make sure I use the internet productively.
It didn't disappoint. It was full of data, yet managed to be a very easy read.
The author also spent enough time, for me, discussing the ethics of persuasion for me not to be too concerned that this book will be used for nefarious reasons (though I am sure bad people will be able to use it to create addictive tech).
Either way it's important for the wider world to know these things

Eyal explains how products are addictive, with a simple four-step model:
- Trigger -What internal trigger is the product addressing or what external trigger gets the user to the product?
- Action – What is the simplest behaviour in anticipation of reward?
- Reward – Is the reward fulfilling, yet leaves the user wanting more?
- Investment – What ‘bit of work’ is done to increase the likelihood of returning?
For each stage of the model, there is an explanation of the science behind with some real-world examples of how these are implemented in products we all know.
The great news is that the science is simply explained, and not too academic – and at the end of the chapters there is a list of key takeaways coupled with some practical actions you can take to help the design of your product.
Later in the book, there is a chapter that deals with the ethical concerns of building an addictive product and an excellent case study of how to apply the theory in a real-world situation.
Hooked is concise enough that it can be read in a couple of days, but comprehensive enough that you can walk away with a clear understanding of how products become addictive, and how you can design products that people cannot put down.
I’d highly recommend Hooked to anyone that is looking to increase customer engagement with their product.

This book is written in simple terms and supported with relevant examples as well as historical research to take many points home.
Nir does an amazing job in sharing all the insights he has gathered in the past 2.5 years and turns it into a fascinating read (first book I finished in under 24 hours).
MOSTLY RECOMMENDED!
p.s. this could be a great gift to all those young teens wanting to be UX designers or are addicted gamers :)
Enjoy

The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation
Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.
Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.
A must-read for everyone who cares about driving customer engagement.

Reviewed in the United Kingdom on 21 January 2021
The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation
Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.
Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.
A must-read for everyone who cares about driving customer engagement.
