This book is aimed at a very narrow sliver of products and the title is way too broad (bait?) I realized this painfully after buying the book and starting reading the first few pages (unfortunately, no try before you buy on amazon for me!). When the back flap says everybody in silicon valley is talking about it - and reading the title it would appear this book applies to all products.
Mincing no words, this book is really about messing with your head (the new age fad of companies like facebook, twitter, instagram, pinterest, and amazon/google as well). The central idea is to play mind games and keep you addicted to services offered by these companies (free ofcourse) and basically raise/tend/ream you in this walled garden keeping you captive (without your acknowledged consent). I recall reading several moons ago how some of the people who were founders of companies of making products have now called time and fear what they have unleashed.
Classical marketing has used tools but they never breached the realm of manufacturing consent without your express approval. The ideas presented in print and TV were subtle. What products offered by the said companies are full on invasion of your privacy and your mind. The level to which these companies understand you (and what makes you tick!) is mind boggling.
My opinion said (which aligns with the central premise of the book), I am only first couple chapters through and will come update this review in due course.
Flip to back
Flip to front
Follow the Author
Something went wrong. Please try your request again later.
See all formats and editions
Hide other formats and editions
|
Price
|
New from |
|
Kindle Edition
"Please retry"
|
— |
|
Audible Audiobook, Unabridged
"Please retry"
|
₹ 0.00
|
Free with your Audible trial | |
|
Hardcover
"Please retry"
|
₹ 370.00
|
₹ 370.00 |
|
Audio CD, Audiobook, CD, Unabridged
"Please retry"
|
—
|
— |
Customers who bought this item also bought
Page 1 of 1 Start overPage 1 of 1
From the Publisher
Hooked: How to Build Habit-Forming Products
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
About the author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
-
Apple
-
Android
-
Windows Phone
To get the free app, enter mobile phone number.
Customer reviews
Review this product
Top reviews from India
There was a problem filtering reviews right now. Please try again later.
Reviewed in India on 27 October 2018
Verified Purchase
Reviewed in India on 6 June 2018
Verified Purchase
Five Stars
By YOGESH on 6 June 2018
Good book
By YOGESH on 6 June 2018
Images in this review
Reviewed in India on 2 February 2019
Verified Purchase
Excellent
By Harika Devineni on 2 February 2019
Here the solution to built habit-forming products
By Harika Devineni on 2 February 2019
Images in this review
Reviewed in India on 14 March 2020
Verified Purchase
Reviewed in India on 27 May 2019
Verified Purchase
Great Read in Non-Fiction
By Shreya Kejriwal on 27 May 2019
“Build a product that you would use which could materially improve lives of others” - this mantra is not only morally superior but leads to more sustainable business. I’d rate it among the best reads in non-fiction in recent times. Using examples of iPhone, Twitter, Pinterest and even the show ‘Breaking Bad’, Nir Eyal articulates how to form build habit-forming products using variable rewards.
By Shreya Kejriwal on 27 May 2019
Images in this review
Top reviews from other countries
Graeme
It’s okay, if ...
Reviewed in the United Kingdom on 19 June 2019Verified Purchase
Bazzy Wazzy
A guide to how you are being manipulated
Reviewed in the United Kingdom on 2 May 2017Verified Purchase
Matt Rutherford
A great explanation of what makes products addictive, and world beating...
Reviewed in the United Kingdom on 1 February 2018Verified Purchase
Dot
Hooked from the start!
Reviewed in the United Kingdom on 8 August 2017Verified Purchase
Mr. G. P. Deadman
A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on 21 January 2021Verified Purchase
A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on 21 January 2021
In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.Reviewed in the United Kingdom on 21 January 2021
The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation
Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.
Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.
A must-read for everyone who cares about driving customer engagement.
Images in this review
