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Hooked: How to Build Habit-Forming Products Audio CD – Unabridged, 17 November 2014

4.6 out of 5 stars 3,256 ratings

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Audio CD, Audiobook, CD, Unabridged

Product description

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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Product details

  • ASIN ‏ : ‎ 1501214616
  • Publisher ‏ : ‎ Brilliance Audio; Unabridged edition (17 November 2014)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 9781501214615
  • ISBN-13 ‏ : ‎ 978-1501214615
  • Item Weight ‏ : ‎ 90.7 g
  • Dimensions ‏ : ‎ 12.7 x 0.95 x 13.97 cm
  • Customer Reviews:
    4.6 out of 5 stars 3,256 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
3,256 global ratings
How are ratings calculated?

Top reviews from India

Reviewed in India on 27 October 2018
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85 people found this helpful
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Reviewed in India on 30 August 2018
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13 people found this helpful
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Reviewed in India on 6 June 2018
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5.0 out of 5 stars Five Stars
By YOGESH on 6 June 2018
Good book
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24 people found this helpful
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Reviewed in India on 2 February 2019
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5.0 out of 5 stars Excellent
By Harika Devineni on 2 February 2019
Here the solution to built habit-forming products
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14 people found this helpful
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Reviewed in India on 14 March 2020
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One person found this helpful
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Reviewed in India on 28 January 2018
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7 people found this helpful
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Reviewed in India on 27 May 2019
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5.0 out of 5 stars Great Read in Non-Fiction
By Shreya Kejriwal on 27 May 2019
“Build a product that you would use which could materially improve lives of others” - this mantra is not only morally superior but leads to more sustainable business. I’d rate it among the best reads in non-fiction in recent times. Using examples of iPhone, Twitter, Pinterest and even the show ‘Breaking Bad’, Nir Eyal articulates how to form build habit-forming products using variable rewards.
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3 people found this helpful
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Reviewed in India on 6 November 2018
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One person found this helpful
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Top reviews from other countries

Graeme
3.0 out of 5 stars It’s okay, if ...
Reviewed in the United Kingdom on 19 June 2019
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34 people found this helpful
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Bazzy Wazzy
5.0 out of 5 stars A guide to how you are being manipulated
Reviewed in the United Kingdom on 2 May 2017
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45 people found this helpful
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Matt Rutherford
5.0 out of 5 stars A great explanation of what makes products addictive, and world beating...
Reviewed in the United Kingdom on 1 February 2018
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12 people found this helpful
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Mr. G. P. Deadman
5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on 21 January 2021
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5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on 21 January 2021
In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.

The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation

Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.

Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.

A must-read for everyone who cares about driving customer engagement.
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StandiMC
5.0 out of 5 stars Habit Creation Bible
Reviewed in the United Kingdom on 30 September 2016
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7 people found this helpful
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