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How to Change: The Science of Getting from Where You Are to Where You Want to Be Hardcover – Import, 6 May 2021

4.2 out of 5 stars 284 ratings

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₹1,457.97

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Review

Game-changing. Katy Milkman shows in this book that we can all be a super human Angela Duckworth, bestselling author of Grit

One of America's finest behavioural scientists has produced the ultimate guide to overcoming your worst instincts and becoming your best self. How to Change is like having the smartest friend in the world whispering in your ear, coaching you to vanquish laziness, procrastination, and impulsivity. This book is so helpful that after you read it, you'll want to send Katy Milkman a thank you note. ― Daniel H. Pink, author of WHEN, DRIVE, and TO SELL IS HUMAN

In investing, as in so many other areas of life, developing the right habits is the key to success. Katy Milkman is a great guide into techniques to get you on and keep you on track, no matter your goals. ― Charles R. Schwab

How to Change is a wonder. Plenty of books offer advice on how to overcome common personal barriers but none as clearly, engagingly, and compellingly as this. ― Bob Cialdini, author of INFLUENCE and PRE-SUASION

How to Change is a must-read for anyone looking to improve their habits - or their life. Milkman is at the forefront of the scientific revolution into behaviour change and, as important, she's a captivating storyteller. How to Change perfectly combines groundbreaking scientific research with personal stories of triumph and failure to explain how anyone can change. Transformation has always been mysterious. This book tells you how to make it real. ― Charles Duhigg, bestselling author of THE POWER OF HABIT and SMARTER FASTER BETTER

About the Author

Katy Milkman is a behavioural scientist and Professor at The Wharton School at the University of Pennsylvania. Over the course of her career, she has worked with or advised dozens of organisations on how to encourage positive change, including Google, the U.S. Department of Defense, the American Red Cross and Morningstar. Her research is regularly featured by major media outlets, such as the New York Times, the Wall Street Journal and NPR. She currently co-directs the Behavior Change for Good Initiative at the University of Pennsylvania and hosts Choiceology, a popular Charles Schwab podcast about behavioural economics.

Product details

  • Publisher ‏ : ‎ Vermilion (6 May 2021)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1785043714
  • ISBN-13 ‏ : ‎ 978-1785043710
  • Item Weight ‏ : ‎ 440 g
  • Dimensions ‏ : ‎ 16.2 x 2.7 x 24 cm
  • Customer Reviews:
    4.2 out of 5 stars 284 ratings

About the author

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Katy Milkman is a professor at the Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the Society for Judgment and Decision Making. She is the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. Over the course of her career, she has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar. An award-winning scholar and teacher, Katy writes frequently about behavioral science for major media outlets such as The Washington Post, The New York Times, the Economist, USA Today and Scientific American. She earned her undergraduate degree from Princeton University where she studied Operations Research and American Studies, and her PhD from Harvard University where she studied Computer Science and Business. Katy lives with her husband and son in Philadelphia, Pennsylvania.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
284 global ratings

Top reviews from India

Reviewed in India on 14 June 2021
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7 people found this helpful
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Reviewed in India on 7 June 2021
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3 people found this helpful
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Reviewed in India on 18 August 2021
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Top reviews from other countries

niki
1.0 out of 5 stars Seriously?
Reviewed in the United Kingdom on 23 October 2021
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12 people found this helpful
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Rob Smith
5.0 out of 5 stars Infinitely Readable - Must Have!
Reviewed in the United Kingdom on 15 May 2021
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8 people found this helpful
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Amazon Customer
5.0 out of 5 stars Well illustrated psychology learnings to help behavioural change.
Reviewed in the United Kingdom on 17 May 2021
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3 people found this helpful
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ian franks
5.0 out of 5 stars Short but useful
Reviewed in the United Kingdom on 23 November 2021
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Cameron
4.0 out of 5 stars A Few Good Ideas Explained Well Enough To Use
Reviewed in Canada on 14 June 2021
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