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How To Market A Book: Third Edition (Books for Writers Book 2) by [Joanna Penn]

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How To Market A Book: Third Edition (Books for Writers Book 2) Kindle Edition

4.7 out of 5 stars 279 ratings

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"Joanna is not just a go-to-expert for writers, she's a go-to-expert for the experts like myself. She's been working continuously as an author and entrepreneur for more than a decade, and has connections and conversations with people across the publishing industry that put her insights and advice into a class of their own." Jane Friedman, Author, Publishing Consultant, Speaker.

"Joanna Penn has an intuitive understanding of how marketing works and how that pertains to the unique challenge of reaching readers and selling books. Her advice is always practical, actionable, and - most importantly of all - effective." David Gaughran, author, Let's Get Digital and Let's Get Visible

"There are thousands of books about how to sell books but this is one of the few written by someone who walks the talk. A bestselling author herself, who has shared every step of her publishing journey with empathy and generosity, Penn is an inspiration to multitudes of writers. Whether you're an indie, trade published or hybrid author, whether you are just starting out or have already sold widely, whether you love marketing or hate it, you will learn from this book."
Orna Ross, Author and Director, Alliance of Independent Authors.

"Joanna Penn's wonderful podcast was a major influence on me when I was a struggling author, trying to work out how to get readers to discover my first self-published books. Her non-fiction, too, has been a life-saver, and this revised edition of How to Market a Book is filled with her hallmarks: a thorough approach, comprehensive scope and a delivery that is patient and easy to read in a way that is 100% "Joanna." I commend it to new authors, but also to experienced veterans who would benefit from a review of their marketing to ensure that they are up to date with the most current thinking."

Mark Dawson, bestselling thriller author and creator of the Advertising for Authors course and the Self-Publishing Formula podcast

"The Third Edition of Joanna Penn's How to Marketing a Book does not disappoint! Book marketing changes fast, and with this updated content Joanna solidifies this book's place as one of the must-read books on every author's bookshelf."

Jim Kukral, and the Sell More Books Show podcast

"Right now, self-publishing is a wide open opportunity for writers. But it's a confusing and increasingly competitive field. Joanna Penn is one of the guides I rely on to help me navigate the maze, make better marketing decisions, and sell more books. If you read this book, she'll do the same for you."

Mark McGuinness, Poet, Coach and author of Productivity for Creative People and Resilience: Facing Down Rejection and Criticism on the Road to Success

--This text refers to the paperback edition.

About the Author

Joanna Penn is a New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, is regularly voted one of the top 10 sites for writers and self-publishers. --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B071NPVK28
  • Publisher ‏ : ‎ Curl Up Press (6 July 2017)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 647 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 320 pages
  • Page numbers source ISBN ‏ : ‎ 191210587X
  • Customer Reviews:
    4.7 out of 5 stars 279 ratings

Customer reviews

4.7 out of 5 stars
4.7 out of 5
279 global ratings
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Top reviews from India

Reviewed in India on 2 July 2021
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Reviewed in India on 10 September 2018
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Reviewed in India on 4 June 2018
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Top reviews from other countries

Father Ted
4.0 out of 5 stars "Good advice - if you can afford it"
Reviewed in the United Kingdom on 8 August 2017
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22 people found this helpful
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5.0 out of 5 stars Marketing for writers who hate marketing
Reviewed in the United Kingdom on 24 January 2020
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4 people found this helpful
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Avid Reader
5.0 out of 5 stars A Great Reference Guide for Marketing a Book
Reviewed in the United Kingdom on 13 May 2019
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2 people found this helpful
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Andrew J Chamberlain
5.0 out of 5 stars More focused common sense from Joanna Penn
Reviewed in the United Kingdom on 20 October 2017
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4 people found this helpful
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5.0 out of 5 stars this book really helped me find my voice in selling
Reviewed in the United Kingdom on 24 January 2021
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About the author

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Joanna Penn is a bestselling author, international speaker and award-winning entrepreneur based in Bath, England.

Her site, helps authors with creativity, writing, publishing, book marketing and creative entrepreneurship. It has been voted one of the top 100 sites for authors by Writers Digest. Joanna has a popular podcast, The Creative Penn, and a YouTube Channel.

You can get a free Author 2.0 Blueprint ebook and video series at

You can also connect with Joanna on Twitter @thecreativepenn

and on

Joanna is a travel junkie, weaving her adventures into her Award-nominated, bestselling thrillers as J.F.Penn and podcasting at

She's a cat person and enjoys a nice G&amp;T.

Joanna has a Masters in Theology from the University of Oxford, Mansfield College, and a post-graduate diploma in Psychology from the University of Auckland, New Zealand. She spent 13 years in the corporate world before breaking out to become a full-time author-entrepreneur in 2011.

Her bestselling self-help books for writers and authors include:

Successful Self-Publishing: How to self-publish an ebook and print book

How to Market a Book

How to Make a Living with your Writing - listed as one of INC magazine top business books 2015

The Successful Author Mindset: A Handbook for Surviving the Writer's Journey

Audio for Authors: Audiobooks, Podcasting and Voice Technologies

Productivity for Authors

Business for Authors: How to be an Author Entrepreneur

Public Speaking for Authors, Creatives and Other Introverts

Co-writing a Book: Collaboration and Co-Creation for Writers - co-written with J. Thorn

The Healthy Writer: Reduce your Pain, Improve your Health, and Build a Writing Career for the Long-term - co-written with Dr Euan Lawson

Career Change: Stop Hating your Job, Discover what you Really Want to Do with your Life, and Start Doing It!