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How To Market A Book: Third Edition (Books for Writers Book 2) Kindle Edition
"Joanna is not just a go-to-expert for writers, she's a go-to-expert for the experts like myself. She's been working continuously as an author and entrepreneur for more than a decade, and has connections and conversations with people across the publishing industry that put her insights and advice into a class of their own." Jane Friedman, Author, Publishing Consultant, Speaker. www.JaneFriedman.com
"Joanna Penn has an intuitive understanding of how marketing works and how that pertains to the unique challenge of reaching readers and selling books. Her advice is always practical, actionable, and - most importantly of all - effective." David Gaughran, author, Let's Get Digital and Let's Get Visible
"There are thousands of books about how to sell books but this is one of the few written by someone who walks the talk. A bestselling author herself, who has shared every step of her publishing journey with empathy and generosity, Penn is an inspiration to multitudes of writers. Whether you're an indie, trade published or hybrid author, whether you are just starting out or have already sold widely, whether you love marketing or hate it, you will learn from this book."
Orna Ross, Author and Director, Alliance of Independent Authors.
"Joanna Penn's wonderful podcast was a major influence on me when I was a struggling author, trying to work out how to get readers to discover my first self-published books. Her non-fiction, too, has been a life-saver, and this revised edition of How to Market a Book is filled with her hallmarks: a thorough approach, comprehensive scope and a delivery that is patient and easy to read in a way that is 100% "Joanna." I commend it to new authors, but also to experienced veterans who would benefit from a review of their marketing to ensure that they are up to date with the most current thinking."
Mark Dawson, bestselling thriller author and creator of the Advertising for Authors course and the Self-Publishing Formula podcast
"The Third Edition of Joanna Penn's How to Marketing a Book does not disappoint! Book marketing changes fast, and with this updated content Joanna solidifies this book's place as one of the must-read books on every author's bookshelf."
Jim Kukral, www.BusinessAroundABook.com and the Sell More Books Show podcast
"Right now, self-publishing is a wide open opportunity for writers. But it's a confusing and increasingly competitive field. Joanna Penn is one of the guides I rely on to help me navigate the maze, make better marketing decisions, and sell more books. If you read this book, she'll do the same for you."
Mark McGuinness, Poet, Coach and author of Productivity for Creative People and Resilience: Facing Down Rejection and Criticism on the Road to Success--This text refers to the paperback edition.
About the Author
- ASIN : B071NPVK28
- Publisher : Curl Up Press (6 July 2017)
- Language : English
- File size : 647 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 320 pages
- Page numbers source ISBN : 191210587X
- Best Sellers Rank: #163,986 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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Top reviews from other countries
My only reservation on giving the full five stars for this book are the financial implications involved, which are somewhat glossed over. Getting a professional cover designed, then having a full-length novel adequately edited, and formatted for publication can set you back a minimum of a thousand dollars. There are free, and cheap promotion sites out there, as the writer points out, but they rarely deliver significant returns.
Once you add in the extra costs of adverts on social media, whether Amazon, Twitter, or Facebook, then the financial commitment is significant. In a ‘How To’ book such as this it’s necessary to cover a vast array of ‘opportunities’, and as Ms Penn points out, you don’t have to do ALL of these things at once. Who can afford to anyway?
A newcomer needs to be aware just how much you might have to commit, if you are hell-bent on making a career out of writing. The statistics are readily available. Only a very small percentage of self-published writers are successful. Over ninety-percent will sell around fifty copies of their first book to family and friends, regardless of how many of the essential items they tick off the list provided by writers like Joanna Penn.
You can only achieve so much by investing time too, instead of money, as she suggests, and who wants to spend virtually every waking hour searching for the right genre, the perfect set of keywords, and the promotion sites that give you a half-decent chance of a return on your investment?
The only people guaranteed to come out in front financially from a court case are the lawyers. In the writing game, the cover designers, editors, book promoters, and advice experts can make a good living out of those who sweat blood trying to write the best books they possibly can. It’s a long, hard road, and although books like this appear to provide the answer, I would advise caution. There is no magic bullet; and as in many other walks of life money talks the loudest. By all means, use this valuable resource as much as you can, but keep a running total of the rough cost of all the things you must do. Keep a close eye on your purse-strings, it can be expensive.
In the past I have made the mistake of going from no marketing at all to trying everything at once. I liked the fact that the author suggests many different techniques but emphasises that writers should concentrate on those which suit the amount of time they have to spare and also their personality (introvert or extrovert). She also stresses that building a social media presence is a long game, urging readers not to get discouraged when their efforts don’t meet with immediate results.
Most of all I appreciated the way the author concentrates on the idea of marketing through writing authentically on social media platforms, building up trust and offering readers genuine value (rather than just bombarding them with sales patter). Thoroughly recommended for anyone who feels that marketing is just not for them.