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How to Win an Indian Election: What Political Parties Don't Want You to Know (City Plans) Paperback – 21 February 2019
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- Publisher : Penguin eBury Press (21 February 2019)
- Language : English
- Paperback : 240 pages
- ISBN-10 : 0143446843
- ISBN-13 : 978-0143446842
- Item Weight : 450 g
- Dimensions : 20.2 x 1.9 x 13.4 cm
- Country of Origin : India
- Generic Name : Book
- Best Sellers Rank: #4,670 in Books (See Top 100 in Books)
- Customer Reviews:
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The facts are there to substantiate whatever is written. Every patriotic Indian who wants to see honest and ethical politics around must read it in order to know the intricacies and complexities of the politics.
The book stands tall on a solid foundation of technical expertise on things like data analytics, segmentation, guerilla marketing, digital marketing and use of mass media that is reshaping the electoral paradigm, insider knowledge and sound analysis. The author has drawn on his personal experience and publicly available information to create a compelling narrative on the changing scenario of Indian electoral politics.
Refreshingly, inspite of the inclusion of vignettes of personal experience, the narrative remains distant and objective in its observation, without aligning to a particular political party. Some of the revelations are quite disconcerting and will make you construct parallels with the Nazi brand of propaganda based politics championed by Hitler and Goebbels. The author also throws in a pertinent analysis of the systemic flaws of the socio-political and economic machineries that contribute to this vicious cycle.
Though the author tries to create a silver lining of hope in the last chapter, reading this book will make you wonder if the Indian political rhetoric has undergone an irreversible change for the worse irrespective of the outcome of the elections.
I highly recommend this book if you are interested in Indian politics and the political scenario of today
In my opinion, the content(lessons/theories) could have been compressed by avoiding redundancy at places. However, examples are superb to substantiate the message.
Also, the book might have caught more eyes had the sub headings been mentioned in the contents page itself, for they are too catchy to avoid. :)
Must read for those interested in politics and UPSC CSE aspirants.
By Aparajita Bharti on 6 March 2019