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INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) by [Marty Cagan]
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INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) 2nd Edition, Kindle Edition

4.6 out of 5 stars 1,956 ratings

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Product description

From the Inside Flap

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—define, design and develop the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

With sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, scaling the product organization, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.

Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories—and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product. --This text refers to the hardcover edition.

About the Author

MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). He served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. --This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B077NRB36N
  • Publisher ‏ : ‎ Wiley; 2nd edition (20 November 2017)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 570 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 362 pages
  • Customer Reviews:
    4.6 out of 5 stars 1,956 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,956 global ratings

Top reviews from India

Reviewed in India on 24 January 2021
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Reviewed in India on 20 October 2018
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Reviewed in India on 14 June 2021
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1.0 out of 5 stars Fake book received with incorrect order of pages
By Aditi C. on 14 June 2021
Even though they are selling the book at full price, this book is a photocopy version of the original The paper quality was poor (very thin paper) and the pages were put together in an incorrect order. The cover print quality is also poor.
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Reviewed in India on 27 March 2018
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Reviewed in India on 12 October 2021
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1.0 out of 5 stars Printed paper not arranged in right order
By Amazon Customer on 12 October 2021
Paper are printed well but NOT Arranged in the correct sequence so it becomes difficult to identify where is next set of pages of same chapter..
E.g. after page number 109, page 155 is available. Pages between them need to be find out..
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Reviewed in India on 7 May 2021
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Reviewed in India on 20 April 2021
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Reviewed in India on 20 December 2020
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Top reviews from other countries

Michael
4.0 out of 5 stars Great read, lots of food for thought
Reviewed in the United Kingdom on 1 January 2018
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8 people found this helpful
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Douglas F.
5.0 out of 5 stars Easy to read & lots of useful information
Reviewed in the United Kingdom on 23 December 2020
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Gadget Lover
5.0 out of 5 stars Just as amazing as the first time around
Reviewed in the United Kingdom on 6 August 2019
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2 people found this helpful
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Gavin Deadman
5.0 out of 5 stars Great read which covers the entire Product Management area
Reviewed in the United Kingdom on 30 March 2020
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Marcus Evans
5.0 out of 5 stars The bible for Product Managers - six stars!
Reviewed in the United Kingdom on 20 September 2018
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About the author

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Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.

As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love and co-author of EMPOWERED: Ordinary People, Extraordinary Products.