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The Icarus Deception: How High Will You Fly? by [Seth Godin]

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The Icarus Deception: How High Will You Fly? Kindle Edition

4.4 out of 5 stars 440 ratings

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₹1,480.00

Product description

From the Back Cover

What are you afraid of?

The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.

The new truth: It's better to be sorry than safe. You need to fly higher than ever.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.

The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.

The time to seize new ground and work without a map is now. So what are you going to do?


Jacket design by Joseph Perez Jacket image: Ben Wiseman

--This text refers to an alternate kindle_edition edition.

Review

If Seth Godin didn't exist, we'd need to invent him ― Fast Company

Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger ―
Forbes

A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect.
The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create ― Management Today --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B00A8TUX32
  • Publisher ‏ : ‎ Penguin (31 December 2012)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1136 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 260 pages
  • Customer Reviews:
    4.4 out of 5 stars 440 ratings

About the author

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Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer reviews

4.4 out of 5 stars
4.4 out of 5
440 global ratings

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AFRoberts
5.0 out of 5 stars A life-changing book (for me)
Reviewed in the United Kingdom 🇬🇧 on 25 November 2017
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Simon Osborne
5.0 out of 5 stars ...the Art of the journey
Reviewed in the United Kingdom 🇬🇧 on 25 January 2013
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Claire Georghiades
5.0 out of 5 stars You will either love it or hate, but either way, it is food for thought.
Reviewed in the United Kingdom 🇬🇧 on 14 September 2013
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Laurie H.
5.0 out of 5 stars Cogs and Critics
Reviewed in the United Kingdom 🇬🇧 on 17 March 2013
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GARY DOOLEY
2.0 out of 5 stars Starts well, then goes nowhere.
Reviewed in the United Kingdom 🇬🇧 on 26 May 2021
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