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Ideas que pegan: Por qué algunas ideas sobreviven y otras mueren Paperback – Import, 1 May 2016

4.5 out of 5 stars 140 ratings

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Paperback, Import

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Product details

  • Publisher ‏ : ‎ Lid Publishing (1 May 2016)
  • Language ‏ : ‎ Spanish
  • Paperback ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 8416624607
  • ISBN-13 ‏ : ‎ 978-8416624607
  • Item Weight ‏ : ‎ 408 g
  • Dimensions ‏ : ‎ 15.24 x 1.63 x 22.86 cm
  • Customer Reviews:
    4.5 out of 5 stars 140 ratings

About the author

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Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of three books. Their latest book, Decisive: How to Make Better Decisions in Life and Work was published in spring of 2013 and debuted at #1 on the Wall Street Journal bestseller list and #2 on the New York Times. Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers. Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
140 global ratings

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Gustavo Perez
3.0 out of 5 stars Buen contenido, mala calidad.
Reviewed in Mexico 🇲🇽 on 4 January 2017
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Juan Gómez Lacalle
1.0 out of 5 stars Malísimo
Reviewed in Spain 🇪🇸 on 28 April 2017
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5.0 out of 5 stars Un libro útil, concreto y que hace honor a su título.
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marco merlo
4.0 out of 5 stars non delude le aspettative
Reviewed in Italy 🇮🇹 on 31 March 2021
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1.0 out of 5 stars De lo más mediocre que he visto
Reviewed in Spain 🇪🇸 on 29 September 2017
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