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Ideas que pegan: Por qué algunas ideas sobreviven y otras mueren (Acción Empresarial) (Spanish Edition) by [Chip Heath, Dan Heath]

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Ideas que pegan: Por qué algunas ideas sobreviven y otras mueren (Acción Empresarial) (Spanish Edition) Kindle Edition

4.5 out of 5 stars 136 ratings

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About the Author

Chip Heath es profesor de comportamiento organizacional en el Graduate School of Business de la Universidad de Stanford, columnista y conferenciante. Es ingeniero industrial por la Texas A&M University y doctor en Psicología por Stanford. --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B08DRPGK8Z
  • Publisher ‏ : ‎ LID Editorial; 1st edition (1 May 2011)
  • Language ‏ : ‎ Spanish
  • File size ‏ : ‎ 1488 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 318 pages
  • Customer Reviews:
    4.5 out of 5 stars 136 ratings

About the author

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Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of three books. Their latest book, Decisive: How to Make Better Decisions in Life and Work was published in spring of 2013 and debuted at #1 on the Wall Street Journal bestseller list and #2 on the New York Times. Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers. Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association.

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4.5 out of 5 stars
4.5 out of 5
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5.0 out of 5 stars Un libro útil, concreto y que hace honor a su título.
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1.0 out of 5 stars De lo más mediocre que he visto
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