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Imagine It Forward: Courage, Creativity, and the Power of Change Paperback – 20 September 2018

4.5 out of 5 stars 173 ratings

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Product description

Review

If there is one skill that more individuals and companies need to hone it's imagination. And if there is one person who can teach us how to do it, it’s Beth Comstock. Woven together through own journey, Comstock offers us simple and practical steps on things we can all do to prepare ourselves for the future…or even invent it. -- Simon Sinek, New York Times Bestselling Author of START WITH WHY and LEADERS EAT LAST

Full of wisdom about how to thrive in a bureaucracy―and then transform it into an innovation machine. Beth Comstock is one of the most effective and admired executives of our time, and she tells the engrossing inside story of how she rose to the upper echelons of GE and spearheaded a sea of change ― Adam Grant

Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read. -- Phil Knight, founder of Nike and New York Times Bestselling Author, SHOE DOG

Beth Comstock is just as creative and bold in her approach to writing a business book as she is in running a business. Unafraid to get candid and personal, unusually generous in sharing her insights, this is a book for anyone who wants to see around corners ― and to vanquish the fear that holds them back from acting on what they see -- Susan Cain ― Susan Cain, New York Times bestselling author of QUIET

This book is a rare gift... an honest, behind-the-scenes look at power, success and influence, combined with vulnerability and practical advice. A book you won't soon forget ― Seth Godin

About the Author

BETH COMSTOCK’s mission is to understand what’s next, navigate change and help people and organizations do the same. She is the former Vice Chair of GE, where she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, seeded new businesses and enhanced GE’s brand value and inventive culture. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com.

Written about and profiled extensively in the media, from the New York Times to Forbes, Fortune, and Fast Company, she is also on the Forbes list of the most powerful women in the world.

Product details

  • ASIN ‏ : ‎ 0753545721
  • Publisher ‏ : ‎ Virgin Books (20 September 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 416 pages
  • ISBN-10 ‏ : ‎ 9780753545720
  • ISBN-13 ‏ : ‎ 978-0753545720
  • Item Weight ‏ : ‎ 490 g
  • Dimensions ‏ : ‎ 14.7 x 3.1 x 23 cm
  • Country of Origin ‏ : ‎ India
  • Generic Name ‏ : ‎ BOOK
  • Customer Reviews:
    4.5 out of 5 stars 173 ratings

About the author

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Beth Comstock is change maker who has helped people grapple with rapid-fire change and open up their companies to transformation. Before she ever led the reinvention of a team or a business, she learned to rely on her curiosity to provoke change in herself. She infused her life with the habit of discovery, seeking out new ideas, people and places and in turn she built a career path from storyteller to chief marketer to GE Vice Chair. And now author.

Beth knows what it is like to work on the front lines of change. In nearly three decades at GE, she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, developed new businesses and increased GE’s brand value. She created GE Ventures, oversaw GE Lighting, and was the company's Chief Marketing Officer. As President of Integrated Media at NBC Universal, Beth oversaw ad revenue and the company’s digital efforts, including the early development of hulu.com. Earlier in her career, she held a succession of marketing and communications roles at GE, NBC, CBS and Turner Broadcasting/CNN.

Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She graduated from the College of William and Mary with a degree in biology.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
173 global ratings
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Top reviews from India

Reviewed in India on 8 January 2019
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Reviewed in India on 30 June 2019
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One person found this helpful
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Reviewed in India on 25 July 2019
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1.0 out of 5 stars More of a second Hand Book.
By Hitesh Pathariya on 25 July 2019
Is this a new Book??
Yes, it was priced and listed as such but the book doesn't fit with the expectation.
Not happy!
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Reviewed in India on 13 April 2019
Reviewed in India on 13 July 2021

Top reviews from other countries

Kym Hamer
5.0 out of 5 stars Pragmatic & powerful: a keeper
Reviewed in the United Kingdom on 30 June 2019
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5.0 out of 5 stars Pragmatic & powerful: a keeper
Reviewed in the United Kingdom on 30 June 2019
What a great read.

I saw Beth Comstock speak in London last year - I'd never heard of her but she impressed me with her conviction and her pragmatism about the power of "imagining it forward" to create our future. Finally I got around to the book and I was not disappointed. I have tabbed so many pages for later reference. Some of them are food for thought while other are great tools and techniques that I can apply to power both my own and my clients' businesses forward. An absolute keeper - one for returning to time and time again. 5-stars.
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Amazon Customer
5.0 out of 5 stars Best read
Reviewed in the United Kingdom on 3 July 2019
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Teddy Mpaulo
5.0 out of 5 stars Returned the item on the 9th/April
Reviewed in the United Kingdom on 12 April 2019
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michael cooper
5.0 out of 5 stars Good buy
Reviewed in the United Kingdom on 19 October 2018
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2 people found this helpful
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George
5.0 out of 5 stars Insightful and thought provoking
Reviewed in Australia on 14 May 2019
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