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When India Votes: The Dynamics of Successful Election Campaigning Paperback – 20 March 2019

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Product description

About the Author

Professor Jaishri Jethwaney is a PhD in Media and Elections from the School of International Studies, Jawaharlal Nehru University, and has worked at the premier Indian Institute of Mass Communication as professor and program director (advertising & public relations [PR]) for over a quarter century. She has authored a number of textbooks, including Corporate Communication: Principles and Practice, Social Sector Communication in India and co-authored Advertising Management, among many others.
Dr Samir Kapur, an engineer, MBA and PhD, is a versatile professional with over twenty years of experience. He is currently part of the senior management team of Adfactors PR, India’s biggest PR agency. He has strategized and executed multiple PR, industrial relations, advocacy and marketing campaigns for various political parties, prominent development sector companies, leading Indian conglomerates and multinational companies.

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Product details

  • Publisher : Rupa Publications India (20 March 2019)
  • Language : English
  • Paperback : 216 pages
  • ISBN-10 : 9353333806
  • ISBN-13 : 978-9353333805
  • Item Weight : 218 g
  • Dimensions : 12.85 x 1.27 x 19.84 cm
  • Country of Origin : India
  • Customer Reviews:
    4.4 out of 5 stars 6 ratings

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