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Indistractable Paperback – 30 January 2020
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- Print length336 pages
- LanguageEnglish
- PublisherBloomsbury Publishing
- Publication date30 January 2020
- Dimensions20.3 x 25.4 x 4.7 cm
- ISBN-101526625334
- ISBN-13978-1526625335
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Product description
Review
Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life
Nir Eyal understands the modern technologies of attention from the inside, and in this practical and timely book, he shares the secrets to regaining, and sustaining, the capacity to focus on what matters. Your brain (not to mention your spouse, your kids, and your friends) will thank you for reading it
The best guide I've read for reclaiming our attention, our focus and our lives
This book is essential reading for anyone who wants to preserve islands of focused attention - and good personal relationships - at a time when digital devices pull us away from our priorities and our loved ones. I'm putting many of Eyal's ideas into practice
In a world filled with noise, Indistractable provides a framework that will deliver the focus you need to get results
This book has done more to change the way I see the world than anything I've read in the past several years
Being indistractable is the essential skill for our time. Skip this book at your peril. My advice is this: Read it. Live it. Repeat
Now there's a way we can regain our ability to focus. It's been created by behavioural designer Nir Eyal, and he should know: in a former life, he designed some of the techniques that Silicon Valley companies use to make addictive products. And he's spent five years fine-tuning the concentration strategies that can make you more productive (Red)
As a lifelong procrastinator, I'm painfully aware of how much productivity-related advice there is out there and how little of it is actually helpful. Indistractable is an exception
This book is full of insights, stories, cutting-edge research and - most helpful - concrete, manageable strategies for becoming indistractable
I can think of no more important skill than focus and no better teacher than Nir Eyal. Being Indistractable is the skill of the century
Indistractable will help you make the most of your time and find peace and productivity in an increasingly distracting world
Indistractable puts humans back where we belong when it comes to distraction: in the cockpit of our own lives
I really enjoyed Indistractable by Nir Eyal, who is the man who wrote Hooked in 2014, a book about how big tech got us hooked on our devices, which was huge at the time. He claims, controversially, tech addiction is not a thing. You get masses of really useful arsenal and some very interesting studies about how to be less distracted in this world
Dive head-first into this book. Indistractable is a fascinating, visual and profoundly helpful guide to overcoming distraction. The deeper you dig into this book, the more productive you'll become
Indistractable is filled with both wisdom and humour. This is a valuable read for anyone navigating our modern world
In the future, there will be two kinds of people in the world. Those who read and apply the principles in Indistractable and those who wish they had read it sooner
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will
The book everyone in Silicon Valley is talking about
Book Description
About the Author
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Product details
- Publisher : Bloomsbury Publishing (30 January 2020); Bloomsbury Publishing
- Language : English
- Paperback : 336 pages
- ISBN-10 : 1526625334
- ISBN-13 : 978-1526625335
- Item Weight : 295 g
- Dimensions : 20.3 x 25.4 x 4.7 cm
- Net Quantity : 1 Grams
- Importer : Bloomsbury Publishing
- Packer : Bloomsbury Publishing
- Generic Name : Books
- Best Sellers Rank: #4,591 in Books (See Top 100 in Books)
- #14 in Engineering & Technology (Books)
- #16 in Self-Help for Stress Management
- #121 in Action & Adventure (Books)
- Customer Reviews:
About the author

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
Customer reviews

Reviewed in India on 19 January 2022
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Top reviews
Top reviews from India
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Who can explain it better than who have designed some of the addictive features , refer hooked by same author, good read if you are product manager.
Step by step guid to follow and control your addiction. It is journey from “I can’t “ to “I don’t “. Make it ur decision rather than compulsion. He breaks the puzzle from inside as he know which features keep us engaged, which feature leverage our tendency to avoid complex task and jump on to phone. If u know how to leverage human behaviour to induce addiction , this author can give you panache to break it too.
Overall very good book if you want control your addiction.
Those who need simple to read on this topic yet great alternative, try blisfulness by Nandan Nilekani. If you are looking for productivity at your workplace I would recommend “A world without Email” by Cal Newport .

Reviewed in India 🇮🇳 on 19 January 2022
Who can explain it better than who have designed some of the addictive features , refer hooked by same author, good read if you are product manager.
Step by step guid to follow and control your addiction. It is journey from “I can’t “ to “I don’t “. Make it ur decision rather than compulsion. He breaks the puzzle from inside as he know which features keep us engaged, which feature leverage our tendency to avoid complex task and jump on to phone. If u know how to leverage human behaviour to induce addiction , this author can give you panache to break it too.
Overall very good book if you want control your addiction.
Those who need simple to read on this topic yet great alternative, try blisfulness by Nandan Nilekani. If you are looking for productivity at your workplace I would recommend “A world without Email” by Cal Newport .

Nir Eyal has expressed his simplicity, humility, and vulnerability while writing the book, as the chapters can easily relate to what every human is experiencing in her/is life today. Many of the situations described with how we get distracted is nothing unheard or inexperienced for many of us. However, the approach to gain traction on these and how to overcome the distractions to gain focus in anything that we do, has been powerfully brought out with examples by Nir
What I liked the most about this book are 3 things, 1. The "Remember this", a short summary on each chapter, 2. Chapter takeaways at the end of the book, and 3. The Templates & reference material, available both at the end of the book as well as at nirandfar.com
Once again, thanks to Nir & Julie for creating a wonderful reading experience!
Nir Eyal’s deep and detailed understanding of why we’re distracted makes it easy to address distraction. It helps normalise distraction as a human tendency v/s a flaw that we need to work on.
He explains with patience, dexterity and research how distraction is not a technology issue rather a problem within us.
Nir offers simple, practical and effective tools to manage distractions. The tools helped me create spaciousness and improve productivity. The solutions he offers are sustainable.
I’ve been able to break unhealthy habits and develop healthier ones. That has helped me prioritise what matters to me in life and work.
It's helped reduce the sense of guilt, self-blame and failure that comes with distraction.
The piece on kids’ overuse of technology is fantastic. The best part is that most of it applies to adults too.
Through the book, he shares powerful, convincing and actionable methods to cope with distraction in the modern world. That makes this book delightfully practical to apply and experience shifts.
Like that he’s sincere and amazingly earnest with the knowledge he shares. His knowledge comes from deep and wide research, not only his lived experience.
Most of what he shares in this book was fresh and new to me.
If you’re keen on reducing distractions and focusing on your dreams, this one is a great pick!
Our distractions tell us about who we are, our values and the best part is that,everyone can learn to deal with them and become INDISTRACTABLE.
Thanks Nir, for writing this amazing book,
I too can say - I'm INDISTRACTABLE
Much Love from India 🇮🇳
Top reviews from other countries


In today's world, everyone is using technology in some way or form. The problem people have is that Technology ends up using them. Nir Eyal knows how technology can be used to capture people's attention. His previous book - Hooked: How to Build Habit-Forming Products is still a #1 Best Seller in the Amazon.co.uk Sales and Marketing Research Category even though it was written in 2014. It shows people how they can build habit-forming products and covers some great stuff on user psychology.
Whilst this is great for companies who want people to consume their products, it is not great for the individuals who just can't navigate this world of distraction. Enter, this book which is there to support in building skills that help become indistractable. This becomes and extremely important skill which people need but they haven't quite figured out how to.
This book has a different take and doesn't advocate a digital detox or even mindfulness and meditation. It helps you actually understand the triggers causing your behaviour and provides a very realistic way of being able to set the path to becoming indistractable.
The core of the book discusses the key methods of becoming Indistractable:
- Master INTERNAL Triggers
- Make time for TRACTION
- Hack Back EXTERNAL Triggers
- Prevent DISTRACTION with Pacts
Each chapter is easy to read and really helps you understand the key concepts.
For me, a very powerful concept was actually getting to the root cause of distraction. Sometimes we blame the devices. Nir helps us identify the key differences between Root causes and Proximate causes. This becomes really important to help understand the distraction. It's all about being able to deal with the distraction from within. I found that this book has explained this much better than other books have around this subject.
He goes into concepts such as understanding your values and whether your calendar reflects those values. Turning your values into time becomes really important and you then control the inputs and not the outcomes
There are lots and lots of useful ways to hack external triggers, whether it is work interruptions, email, chat, meetings, phones, computers, online articles or feeds.
There is a whole concept around pacts to prevent distractions.
The book also covers some very useful ways of raising indistractable children. This would also be very powerful for those with children who want to support them in not getting consumed in this world of distraction.
This is a great, practical book that can help support you in building the skill to be indistractable. You can't just become that by reading the book but the hacks and activities it provides will help you map out that journey. It comes with companion online resources like a workbook which asks very powerful questions and helps you embed this learning and thinking.
I highly recommend this book as something that will reclaim your focus and attention and help you navigate this world of distraction.


Reviewed in the United Kingdom 🇬🇧 on 27 October 2019
In today's world, everyone is using technology in some way or form. The problem people have is that Technology ends up using them. Nir Eyal knows how technology can be used to capture people's attention. His previous book - Hooked: How to Build Habit-Forming Products is still a #1 Best Seller in the Amazon.co.uk Sales and Marketing Research Category even though it was written in 2014. It shows people how they can build habit-forming products and covers some great stuff on user psychology.
Whilst this is great for companies who want people to consume their products, it is not great for the individuals who just can't navigate this world of distraction. Enter, this book which is there to support in building skills that help become indistractable. This becomes and extremely important skill which people need but they haven't quite figured out how to.
This book has a different take and doesn't advocate a digital detox or even mindfulness and meditation. It helps you actually understand the triggers causing your behaviour and provides a very realistic way of being able to set the path to becoming indistractable.
The core of the book discusses the key methods of becoming Indistractable:
- Master INTERNAL Triggers
- Make time for TRACTION
- Hack Back EXTERNAL Triggers
- Prevent DISTRACTION with Pacts
Each chapter is easy to read and really helps you understand the key concepts.
For me, a very powerful concept was actually getting to the root cause of distraction. Sometimes we blame the devices. Nir helps us identify the key differences between Root causes and Proximate causes. This becomes really important to help understand the distraction. It's all about being able to deal with the distraction from within. I found that this book has explained this much better than other books have around this subject.
He goes into concepts such as understanding your values and whether your calendar reflects those values. Turning your values into time becomes really important and you then control the inputs and not the outcomes
There are lots and lots of useful ways to hack external triggers, whether it is work interruptions, email, chat, meetings, phones, computers, online articles or feeds.
There is a whole concept around pacts to prevent distractions.
The book also covers some very useful ways of raising indistractable children. This would also be very powerful for those with children who want to support them in not getting consumed in this world of distraction.
This is a great, practical book that can help support you in building the skill to be indistractable. You can't just become that by reading the book but the hacks and activities it provides will help you map out that journey. It comes with companion online resources like a workbook which asks very powerful questions and helps you embed this learning and thinking.
I highly recommend this book as something that will reclaim your focus and attention and help you navigate this world of distraction.



I am a chef, try telling hungry customers that they have to wait because "you need to focus on something" I haven't tried but I can tell you it wouldn't go down well with them or your seniors and I am sure it's the same in other industries. Like every other book I have partially read (then gave up on for similar reasons) similar to this it MAYBE works if you work in a office or similar environment but for most probably useless or offers limited benifits in my opinion.

The main message is: figure out what you want to do, schedule that, and don't be distracted.
What you want to do can include critical tasks like taking medicine, necessary tasks like writing a report, or fun tasks like watching a movie. But when you are doing that task, do not get distracted by other thoughts or triggers. For example, don't browse social media at work, don't write work emails at a family dinner - don't even think about those things in the wrong setting.
He then offers a well organised discussion of things that distract you - your own mind and the world around you. He describes in brief how to deal with these, preferably before they happen. He spends a lot of time on technology and cultural settings and norms.
There is nothing new in this book. But reading it will give you the chance to reflect on how you prioritise your life, how you get distracted, and how you will refocus on what matters. Since the fundamentals of what he writes are probably known to you already, it is the refreshing of your memory and the act of reflecting on your situation as you read that would make the book worth your time. Since the book is short and easy to read, I think reading it was worth my time.
Consider the authors Cal Newport and James Clear for deeper discussions of the value of scheduling our work and how we can create powerful methods to stick to our plans.

I had an emotionally painful few days thinking about why I’d got to the point I had with complete overwhelm in every area of my life and moved onto putting into practice the method of using containers for planning, the focus being on me first, then family/home, then work. I have always believed that work comes first and then everything should fit around that but that has clearly come at a cost to me and I never even realised how badly I was neglecting myself and punishing myself for mistakenly believing I was underachieving all the time. Just printing off a calendar sheet and blocking out time to do my diary, have food, go outside, do nice things was liberating as these things usually get shoehorned in between work demands.
I admit, at first I was scared and thought that using containers and binning to do lists was a recipe for disaster but... it actually wasn’t, and creating my set of containers for work has enabled me to organise what I do so it is far more effective that checking and responding to emails every 5 mins. I now have set times in the day for emails, projects, meetings, calls etc. I’ve been doing this for two weeks now and have managed an empty personal work inbox, and an almost empty Team inbox every day. For me that is a huge achievement! It’s so liberating throwing away the to do lists and instead actually putting in my calendar what needs to be done instead at a set time, it’s common sense and has ended the feelings of failure from unachieved to do lists.
I was worrying a lot about everything that needed to be done before I started this journey, I thought I would have to schedule in time to worry (it’s ok to do this), but the worry has dissipated with the security that everything is there and planned for instead of in my head or on a never ending to do list. I’ve had a few things come up which could have upset all the planning but a great tip from Nir is to actually give yourself more time to do things as we always underestimate the length of time things take. These buffers have worked well over the past few weeks as I haven’t been so anxious about disturbances because I know I’ve given myself enough time.
I’m still learning and using the accompanying free workbook but I feel that if you want to relook at why you’re overwhelmed and you’ve tried other things previously, then please have a go with this book as it is so much more than being Indistractable.