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Influence: Science and Practice: The Comic Paperback – 1 January 2012
by
Nathan Lueth Robert Cialdini
(Author)
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Kindle Edition
₹ 0.00 This title and over 1 million more available with Kindle Unlimited ₹ 528.64 to buy -
Paperback
from ₹ 971.00
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Print length82 pages
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LanguageEnglish
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Publication date1 January 2012
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Dimensions17.78 x 0.48 x 25.4 cm
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ISBN-10161066020X
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ISBN-13978-1610660204
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Product details
- Publisher : Ingram short title (1 January 2012)
- Language : English
- Paperback : 82 pages
- ISBN-10 : 161066020X
- ISBN-13 : 978-1610660204
- Item Weight : 160 g
- Dimensions : 17.78 x 0.48 x 25.4 cm
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Best Sellers Rank:
#183,285 in Books (See Top 100 in Books)
- #1,972 in Library & Information Science
- #14,562 in Analysis & Strategy
- #20,048 in Society & Social Sciences
- Customer Reviews:
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Customer reviews
3.7 out of 5 stars
3.7 out of 5
67 global ratings
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Top reviews
Top reviews from India
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Reviewed in India on 14 December 2018
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Print could be bigger. Lay out can be improved. Difficult to read. Too overpriced.
Helpful
Reviewed in India on 1 February 2019
Verified Purchase
A simple explanation of the complex psychology theory.
Reviewed in India on 4 March 2018
Verified Purchase
Why was this book made a graphic novel? It had no story, no synthesis, just the scientific concepts written verbatim!
Reviewed in India on 7 October 2014
A Superb Follow Up To The Original Influence: Science and Practice
First things first . This is not Kindle friendly . You cannot pinch out on a Kindle
Hence I read it on Mac Kindle
I would recommend people first read the original book by Cialdini - Influence: Science and Practice as that talks about 6 incredibly powerful principles of influence. 1 ) Liking 2 ) Commitment & Consistency 3 ) Scarcity 4 ) Authority 5 ) Reciprocation & 6 ) Social Proof in such amazing details that you really soak it all up
Post that I recommend people read this as it is
- a good repetition. Very important to move information from your short term memory to your long term memory
- fun :)
- visual
- simpler
First things first . This is not Kindle friendly . You cannot pinch out on a Kindle
Hence I read it on Mac Kindle
I would recommend people first read the original book by Cialdini - Influence: Science and Practice as that talks about 6 incredibly powerful principles of influence. 1 ) Liking 2 ) Commitment & Consistency 3 ) Scarcity 4 ) Authority 5 ) Reciprocation & 6 ) Social Proof in such amazing details that you really soak it all up
Post that I recommend people read this as it is
- a good repetition. Very important to move information from your short term memory to your long term memory
- fun :)
- visual
- simpler
2 people found this helpful
Report abuse
Reviewed in India on 15 October 2019
Don't think twice because this book explains the basics of influence in the most fun manner. The comic book form makes it easy to read and unread.
Top reviews from other countries

Jonathan Brown
5.0 out of 5 stars
An Excellent way to Convey Cialdini's research
Reviewed in the United Kingdom on 6 May 2013Verified Purchase
Dr Cialdini is the world's leading authority on the topic of influence. He is a professor at Arizona State. However, the first thing he admits is that he has been a patsy all his life. He got into influence research to figure out why he found himself saying yes when he didn't really want to. His research led to six principles of influence that can be used to sway our decisions. These are reciprocity (Give and take), consistency (one thing leads to another), liking (we respond best to people who like us), authority (Dr X is the world's leading...), social proof (Eat at Greasy Joe's - 10000 flies can't be wrong), and scarcity (Buy it now before it's too late).
Cialdini's aim was (and is) to help people to see what is happening so that they can decide if the choice really suits them. His book Influence is one of my favourite books of any field. This is because I came across it when I was in charge of sales training for P&G UK and it was the first book on selling and influence that was grounded on anything other than some salesperson's experience. I have found his research to be extremely helpful.
This comic is a terrific intro to the ideas he explores in his other work. It is by far the most accessible. In ascending order of intellectual challenge try this, then Yes! Yes! 50 Secrets from the Science of Persuasion and then his opus Influence: Science and Practice . If you have sales people (or execs) who hate reading, this is the one. And if you are a parent and want to help inoculate your children against undue influence (either peers or the media), this would be a great introduction. If you are also familiar with the six principles you will be able to spot them together. Admittedly this would make an unusual game of "I spy" but it is increasingly necessary.
Cialdini's aim was (and is) to help people to see what is happening so that they can decide if the choice really suits them. His book Influence is one of my favourite books of any field. This is because I came across it when I was in charge of sales training for P&G UK and it was the first book on selling and influence that was grounded on anything other than some salesperson's experience. I have found his research to be extremely helpful.
This comic is a terrific intro to the ideas he explores in his other work. It is by far the most accessible. In ascending order of intellectual challenge try this, then Yes! Yes! 50 Secrets from the Science of Persuasion and then his opus Influence: Science and Practice . If you have sales people (or execs) who hate reading, this is the one. And if you are a parent and want to help inoculate your children against undue influence (either peers or the media), this would be a great introduction. If you are also familiar with the six principles you will be able to spot them together. Admittedly this would make an unusual game of "I spy" but it is increasingly necessary.
One person found this helpful
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Mr Drew
3.0 out of 5 stars
At first I was disappointed but I actually really like this
Reviewed in the United Kingdom on 8 November 2012Verified Purchase
To be honest, I was searching for a Kindle version of the book Influence and this came up in the search. Without paying very much attention I bought it. It was only after I decided to start reading that I realized it is a graphic presentation of Cialdini's book by another author.
At first this was a disappointment but then I decided to read it while I travel and it is a fun an engaging presentation of Cialdini's material. For the 'graphic novel set' - if there is such a group of people - you'll appreciate this version of Influence.
I still ended up getting a hard copy of the original book because I want all of the information and not just a synopsis. However, I am enjoying the graphic version.
The only downside I can see to is that I can't open it on my laptop. It is not supported for the version of Kindle that downloads to a laptop. As I use Kindle on my phone it makes reading this quite a challenge due to the very tiny words. But I hear that's good for improving eyesight so with that in mind I'll read away...
At first this was a disappointment but then I decided to read it while I travel and it is a fun an engaging presentation of Cialdini's material. For the 'graphic novel set' - if there is such a group of people - you'll appreciate this version of Influence.
I still ended up getting a hard copy of the original book because I want all of the information and not just a synopsis. However, I am enjoying the graphic version.
The only downside I can see to is that I can't open it on my laptop. It is not supported for the version of Kindle that downloads to a laptop. As I use Kindle on my phone it makes reading this quite a challenge due to the very tiny words. But I hear that's good for improving eyesight so with that in mind I'll read away...
One person found this helpful
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Mr. J. A. Smith
3.0 out of 5 stars
Get you started maybe
Reviewed in the United Kingdom on 5 June 2013Verified Purchase
this is a very brief introduction to the topic, but the style is nice and the book is fun, it only briefly skims the surface of the subject, it's a bit like having a fun introductory lecture in the first week of term (for those who went to college) you get a list of references and if you really want to learn anything substantial you have to read those books, at least you will know whether or not you want to invest more time in the topic. It's not worth more than £6.50 I would say though, so don't pay £15 for it

William Hudson
1.0 out of 5 stars
Warning - glorius black + white
Reviewed in the United Kingdom on 22 October 2012Verified Purchase
Although the cover photo shown is colour, the entire 'comic' is in glorious black and white. I found it hard to read and uninspiring (Dr Cialdini takes the role of a narrator in an 'influence adventure').
If you're interested in this topic, buy his more traditional book that actually contains many entertaining cartoons.
If you're interested in this topic, buy his more traditional book that actually contains many entertaining cartoons.

Aleksandra
5.0 out of 5 stars
Concise and Valuable Content
Reviewed in the United Kingdom on 27 September 2013Verified Purchase
The format made me more willing to reach for it. What an amazing idea to put a self help/psychology book in a comic book format! I think that in our times with vast amount information available more and more books should change their format to something similar.