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Robert B. Cialdini

Influence: Science and Practice: The Comic Paperback – 1 January 2012

by Nathan Lueth Robert Cialdini (Author)

67 ratings

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Over two million readers have armed themselves with the knowledge in this book. Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society's best hope in combatting compliance professionals throughout the world. He leads a team of special forces through a battleground filled with psychological sneak-attacks designed to elicit pre-programmed responses from unknowing victims. Influence: Science and Practice outlines the basics needed to recognize psychological techniques designed to bring about compliance, and offers advice on how to defend against them.

Print length

82 pages
Language

English
Publication date

1 January 2012
Dimensions

17.78 x 0.48 x 25.4 cm
ISBN-10

161066020X
ISBN-13

978-1610660204
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Product details

Publisher : Ingram short title (1 January 2012)
Language : English
Paperback : 82 pages
ISBN-10 : 161066020X
ISBN-13 : 978-1610660204
Item Weight : 160 g
Dimensions : 17.78 x 0.48 x 25.4 cm

Best Sellers Rank: #183,285 in Books (See Top 100 in Books)
- #1,972 in Library & Information Science
- #14,562 in Analysis & Strategy
- #20,048 in Society & Social Sciences

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5 star		48%
4 star		11%
3 star		16%
2 star		11%
1 star		14%

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Shanker Ramanathan

INfluence Science and Practise

Reviewed in India on 14 December 2018

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Print could be bigger. Lay out can be improved. Difficult to read. Too overpriced.

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patil namdeo

very good, from the best of the world

Reviewed in India on 1 February 2019

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A simple explanation of the complex psychology theory.

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Amazon Customer

Could be better

Reviewed in India on 4 March 2018

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Why was this book made a graphic novel? It had no story, no synthesis, just the scientific concepts written verbatim!

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Dharmendra Rai

A Superb Follow Up To The Original Influence: Science and Practice

Reviewed in India on 7 October 2014

A Superb Follow Up To The Original Influence: Science and Practice

First things first . This is not Kindle friendly . You cannot pinch out on a Kindle

Hence I read it on Mac Kindle

I would recommend people first read the original book by Cialdini - Influence: Science and Practice as that talks about 6 incredibly powerful principles of influence. 1 ) Liking 2 ) Commitment & Consistency 3 ) Scarcity 4 ) Authority 5 ) Reciprocation & 6 ) Social Proof in such amazing details that you really soak it all up

Post that I recommend people read this as it is
- a good repetition. Very important to move information from your short term memory to your long term memory
- fun :)
- visual
- simpler

2 people found this helpful

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Amit R Patil

This book is not an option but a necessity

Reviewed in India on 15 October 2019

Don't think twice because this book explains the basics of influence in the most fun manner. The comic book form makes it easy to read and unread.

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Jonathan Brown

An Excellent way to Convey Cialdini's research

Reviewed in the United Kingdom on 6 May 2013

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Dr Cialdini is the world's leading authority on the topic of influence. He is a professor at Arizona State. However, the first thing he admits is that he has been a patsy all his life. He got into influence research to figure out why he found himself saying yes when he didn't really want to. His research led to six principles of influence that can be used to sway our decisions. These are reciprocity (Give and take), consistency (one thing leads to another), liking (we respond best to people who like us), authority (Dr X is the world's leading...), social proof (Eat at Greasy Joe's - 10000 flies can't be wrong), and scarcity (Buy it now before it's too late).
Cialdini's aim was (and is) to help people to see what is happening so that they can decide if the choice really suits them. His book Influence is one of my favourite books of any field. This is because I came across it when I was in charge of sales training for P&G UK and it was the first book on selling and influence that was grounded on anything other than some salesperson's experience. I have found his research to be extremely helpful.

This comic is a terrific intro to the ideas he explores in his other work. It is by far the most accessible. In ascending order of intellectual challenge try this, then Yes! Yes! 50 Secrets from the Science of Persuasion and then his opus Influence: Science and Practice . If you have sales people (or execs) who hate reading, this is the one. And if you are a parent and want to help inoculate your children against undue influence (either peers or the media), this would be a great introduction. If you are also familiar with the six principles you will be able to spot them together. Admittedly this would make an unusual game of "I spy" but it is increasingly necessary.

One person found this helpful

Mr Drew

At first I was disappointed but I actually really like this

Reviewed in the United Kingdom on 8 November 2012

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To be honest, I was searching for a Kindle version of the book Influence and this came up in the search. Without paying very much attention I bought it. It was only after I decided to start reading that I realized it is a graphic presentation of Cialdini's book by another author.

At first this was a disappointment but then I decided to read it while I travel and it is a fun an engaging presentation of Cialdini's material. For the 'graphic novel set' - if there is such a group of people - you'll appreciate this version of Influence.

I still ended up getting a hard copy of the original book because I want all of the information and not just a synopsis. However, I am enjoying the graphic version.

The only downside I can see to is that I can't open it on my laptop. It is not supported for the version of Kindle that downloads to a laptop. As I use Kindle on my phone it makes reading this quite a challenge due to the very tiny words. But I hear that's good for improving eyesight so with that in mind I'll read away...

One person found this helpful

Mr. J. A. Smith

Get you started maybe

Reviewed in the United Kingdom on 5 June 2013

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this is a very brief introduction to the topic, but the style is nice and the book is fun, it only briefly skims the surface of the subject, it's a bit like having a fun introductory lecture in the first week of term (for those who went to college) you get a list of references and if you really want to learn anything substantial you have to read those books, at least you will know whether or not you want to invest more time in the topic. It's not worth more than £6.50 I would say though, so don't pay £15 for it

William Hudson

Warning - glorius black + white

Reviewed in the United Kingdom on 22 October 2012

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Although the cover photo shown is colour, the entire 'comic' is in glorious black and white. I found it hard to read and uninspiring (Dr Cialdini takes the role of a narrator in an 'influence adventure').

If you're interested in this topic, buy his more traditional book that actually contains many entertaining cartoons.

Aleksandra

Concise and Valuable Content

Reviewed in the United Kingdom on 27 September 2013

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The format made me more willing to reach for it. What an amazing idea to put a self help/psychology book in a comic book format! I think that in our times with vast amount information available more and more books should change their format to something similar.

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