Influence: Science and Practice: The Comic Paperback – 1 January 2012
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- Publisher : Ingram short title (1 January 2012)
- Language : English
- Paperback : 82 pages
- ISBN-10 : 161066020X
- ISBN-13 : 978-1610660204
- Item Weight : 160 g
- Dimensions : 17.78 x 0.48 x 25.4 cm
- Best Sellers Rank: #148,107 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from India
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First things first . This is not Kindle friendly . You cannot pinch out on a Kindle
Hence I read it on Mac Kindle
I would recommend people first read the original book by Cialdini - Influence: Science and Practice as that talks about 6 incredibly powerful principles of influence. 1 ) Liking 2 ) Commitment & Consistency 3 ) Scarcity 4 ) Authority 5 ) Reciprocation & 6 ) Social Proof in such amazing details that you really soak it all up
Post that I recommend people read this as it is
- a good repetition. Very important to move information from your short term memory to your long term memory
- fun :)
Top reviews from other countries
Cialdini's aim was (and is) to help people to see what is happening so that they can decide if the choice really suits them. His book Influence is one of my favourite books of any field. This is because I came across it when I was in charge of sales training for P&G UK and it was the first book on selling and influence that was grounded on anything other than some salesperson's experience. I have found his research to be extremely helpful.
This comic is a terrific intro to the ideas he explores in his other work. It is by far the most accessible. In ascending order of intellectual challenge try this, then Yes! Yes! 50 Secrets from the Science of Persuasion and then his opus Influence: Science and Practice . If you have sales people (or execs) who hate reading, this is the one. And if you are a parent and want to help inoculate your children against undue influence (either peers or the media), this would be a great introduction. If you are also familiar with the six principles you will be able to spot them together. Admittedly this would make an unusual game of "I spy" but it is increasingly necessary.
At first this was a disappointment but then I decided to read it while I travel and it is a fun an engaging presentation of Cialdini's material. For the 'graphic novel set' - if there is such a group of people - you'll appreciate this version of Influence.
I still ended up getting a hard copy of the original book because I want all of the information and not just a synopsis. However, I am enjoying the graphic version.
The only downside I can see to is that I can't open it on my laptop. It is not supported for the version of Kindle that downloads to a laptop. As I use Kindle on my phone it makes reading this quite a challenge due to the very tiny words. But I hear that's good for improving eyesight so with that in mind I'll read away...
If you're interested in this topic, buy his more traditional book that actually contains many entertaining cartoons.