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|Listening Length||8 hours and 52 minutes|
|Author||Drew Boyd, Jacob Goldenberg|
|Audible.in Release Date||11 June 2013|
|Publisher||HighBridge, a division of Recorded Books|
|Best Sellers Rank||
#8,152 in Audible Audiobooks & Originals (See Top 100 in Audible Audiobooks & Originals)
#65 in Workplace Culture
#84 in Time Management & Productivity
#85 in Business Decision Making & Problem Solving
4.6 out of 5
105 global ratings
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Top review from India
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Reviewed in India on 15 January 2017
Thanks to Drew Boyd - A global leader in creativity and innovation, teaches us how he learned about Systematic Inventive Thinking and why he feels S.I.T. is the only innovation method that produces breakthrough results for individuals, corporations and governments. Thanks for wonderful book.
Top reviews from other countries
Creativity in a boxReviewed in the United Kingdom on 19 September 2013
Having been a Creative Director for an Advertising agency I feel that I can comment on the contents of this book. It is simply the best example of how thinking can be structured to create new and innovative solutions. If you want to know the process of creative thinking this is a must read.
perfect read!Reviewed in the United Kingdom on 2 February 2016
Spot on, perfect read!
Forcefitting Hindsight based Analysis as Creativity ToolsReviewed in Canada on 20 October 2018
I enjoyed the case studies in the first two chapters i.e. subtraction and division.By the time I got to multiplication and unification, it was very clear that authors were force-fitting their theories about inventions on to case studies. Some of it did not make sense. As someone who strongly believes in the Closed Space methodology of inventions due to my work in harvesting Variety (V) in existing possibility space, I can say that the rest of the book is concept being mapped on to something more bigger. For those who want to invent, read this book for sure, but know that it heavily draws from TRIZ (A Russian method of Inventions), it is a rehash of TRIZ and only if you are lucky, it will help you come up with good inventions. Use this as one of the tools which may or may not work in a given context. By the time I reached the second part of the book, I felt disappointed.
One person found this helpful
A crude version of TRIZ, a bit fluffyReviewed in Canada on 30 October 2020
The concept "Closed world" invented by Roni Horowitz is interesting but doesn't help with a solving a problem creatively. It's just a good, and more prices, definition of creativity in technical and business settings. The rest of the book is about the techniques, which are selected main principles of TRIZ and SCAMPER. The book is a bit fluffy, and the authors exaggerate about the usefulness of their technique, which is annoying. But it's still a good read. A better book would be "Strategies in creative problem solving" by Fogler et al.
Uma boa introdução o ASITReviewed in Saudi Arabia on 20 September 2017
Vale a pena uma boa introdução ao ASIT e com bastante exemplos de aplicação. É um sub tipo do original TRIZ e obviamente muito mais limitado. Não serve para resolver problemas muito bem como TRIZ. É mais indicado para novo produtos. Mas o livro é bem explicado.