Inside the Box: A Proven System of Creativity for Breakthrough Results Audible Audiobook – Unabridged

Drew Boyd (Author), Jacob Goldenberg (Author), David Drummond (Narrator),

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally.

Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.

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Product details

Listening Length	8 hours and 52 minutes
Author	Drew Boyd, Jacob Goldenberg
Narrator	David Drummond
Audible.in Release Date	11 June 2013
Publisher	HighBridge, a division of Recorded Books
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B01N6T1Z24
Best Sellers Rank	#8,152 in Audible Audiobooks & Originals (See Top 100 in Audible Audiobooks & Originals) #65 in Workplace Culture #84 in Time Management & Productivity #85 in Business Decision Making & Problem Solving

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5 star		79%
4 star		12%
3 star		3%
2 star		2%
1 star		4%

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Deepak Soni

Thanks for wonderful book.

Reviewed in India on 15 January 2017

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Thanks to Drew Boyd - A global leader in creativity and innovation, teaches us how he learned about Systematic Inventive Thinking and why he feels S.I.T. is the only innovation method that produces breakthrough results for individuals, corporations and governments. Thanks for wonderful book.

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Diggy

Creativity in a box

Reviewed in the United Kingdom on 19 September 2013

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Having been a Creative Director for an Advertising agency I feel that I can comment on the contents of this book. It is simply the best example of how thinking can be structured to create new and innovative solutions. If you want to know the process of creative thinking this is a must read.

Amazon Customer

perfect read!

Reviewed in the United Kingdom on 2 February 2016

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Spot on, perfect read!

Rohit

Forcefitting Hindsight based Analysis as Creativity Tools

Reviewed in Canada on 20 October 2018

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I enjoyed the case studies in the first two chapters i.e. subtraction and division.By the time I got to multiplication and unification, it was very clear that authors were force-fitting their theories about inventions on to case studies. Some of it did not make sense. As someone who strongly believes in the Closed Space methodology of inventions due to my work in harvesting Variety (V) in existing possibility space, I can say that the rest of the book is concept being mapped on to something more bigger. For those who want to invent, read this book for sure, but know that it heavily draws from TRIZ (A Russian method of Inventions), it is a rehash of TRIZ and only if you are lucky, it will help you come up with good inventions. Use this as one of the tools which may or may not work in a given context. By the time I reached the second part of the book, I felt disappointed.

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Mirmosadegh Jamali

A crude version of TRIZ, a bit fluffy

Reviewed in Canada on 30 October 2020

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The concept "Closed world" invented by Roni Horowitz is interesting but doesn't help with a solving a problem creatively. It's just a good, and more prices, definition of creativity in technical and business settings. The rest of the book is about the techniques, which are selected main principles of TRIZ and SCAMPER. The book is a bit fluffy, and the authors exaggerate about the usefulness of their technique, which is annoying. But it's still a good read. A better book would be "Strategies in creative problem solving" by Fogler et al.

Cliente Amazon

Uma boa introdução o ASIT

Reviewed in Saudi Arabia on 20 September 2017

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Vale a pena uma boa introdução ao ASIT e com bastante exemplos de aplicação. É um sub tipo do original TRIZ e obviamente muito mais limitado. Não serve para resolver problemas muito bem como TRIZ. É mais indicado para novo produtos. Mas o livro é bem explicado.

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Inside the Box: A Proven System of Creativity for Breakthrough Results Audible Audiobook – Unabridged

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