Jaishri N. Jethwaney

Follow the author to get new release updates and improved recommendations.

Customers Also Bought Items By

1 11 1

₹ 211.85

Kindle Edition
₹ 699.00

Paperback
₹ 499.00

Paperback
₹ 234.00

Paperback

Books By Jaishri N. Jethwaney

All Formats Kindle eBooks Paperback

When India Votes: The Dynamics of Successful Election Campaigning 15 Mar, 2019

by Jaishri Jethwaney , Samir Kapur

( 6 )

₹ 211.85 ₹ 225.75
You Save: ₹ 13.90(6%)

Elections have always been festive occasions in liberal democracies, and India is no exception.
Media becomes one of the most important players in elections because of its power of reach and
agenda-setting. From one government-controlled television in India in 1984, to hundreds of news
channels owned by various interest groups, a burgeoning print media, the coming of the social
media and the tiniest and most ‘lethal’ of mass reach weapon, the mobile phone—all these have
changed the way elections are now contested! The power of mass contact through rallies and public
gatherings, reinforced by the event-driven media channels and the power of digital media to reach
out to the young audience, has redefined electioneering in India.
When India Votes looks at the theoretical underpinnings of the relationship between democracy,
mass media and election campaigning, as well as representative campaigns of the last three decades
of the two major players, viz. the Congress and BJP.

Other Formats: Paperback

inclusive of all taxes

includes free wireless delivery via Amazon Whispernet

More Information

See Author Pages Frequently Asked Questions

Anything else? Provide feedback about this page

Get to Know Us

Connect with Us

Make Money with Us

Let Us Help You

English

AbeBooks Books, art & collectibles	Amazon Web Services Scalable Cloud Computing Services	Audible Download Audio Books	DPReview Digital Photography	IMDb Movies, TV & Celebrities

Shopbop Designer Fashion Brands	Amazon Business Everything For Your Business	Prime Now 2-Hour Delivery on Everyday Items	Amazon Prime Music 70 million songs, ad-free Over 9 million podcast episodes

Similar authors to follow

Customers Also Bought Items By

More Information