From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell's Outliers: The Story of Success overturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever.

Why do some people achieve so much more than others? Can they lie so far out of the ordinary?

In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined.

He reveals that it's as much about where we're from and what we do, as who we are - and that no one, not even a genius, ever makes it alone.

Outliers will change the way you think about your own life story, and about what makes us all unique.

'Gladwell is not only a brilliant storyteller; he can see what those stories tell us, the lessons they contain' Guardian

'Malcolm Gladwell is a global phenomenon ... he has a genius for making everything he writes seem like an impossible adventure' Observer

'He is the best kind of writer - the kind who makes you feel like you're a genius, rather than he's a genius' The Times

THE INTERNATIONAL BESTSELLER

'Compelling, haunting, tragic stories . . . resonate long after you put the book down' James McConnachie, Sunday Times Book of the Year

The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives?

Using stories of deceit and fatal errors to cast doubt on our strategies for dealing with the unknown, Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where strangers are never simple and misreading them can have disastrous consequences.

From the author of The Tipping Point, Malcolm Gladwell's international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind.

An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...

This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

THE NEW YORK TIMES BESTSELLER

'A parable written for the age of technological disruption . . . brilliantly told' Sunday Times

The international bestselling author returns with an exploration of one of the grandest obsessions of the twentieth century

'The Bomber Mafia is a case study in how dreams go awry. When some shiny new idea drops from the heavens, it does not land softly in our laps. It lands hard, on the ground, and shatters.'

In the years before the Second World War, in a sleepy air force base in central Alabama, a small group of renegade pilots put forth a radical idea. What if we made bombing so accurate that wars could be fought entirely from the air? What if we could make the brutal clashes between armies on the ground a thing of the past?

This book tells the story of what happened when that dream was put to the test. The Bomber Mafia follows the stories of a reclusive Dutch genius and his homemade computer, Winston Churchill's forbidding best friend, a team of pyromaniacal chemists at Harvard, a brilliant pilot who sang vaudeville tunes to his crew, and the bomber commander, Curtis Emerson LeMay, who would order the bloodiest attack of the Second World War.

In this tale of innovation and obsession, Gladwell asks: what happens when technology and best intentions collide in the heat of war? And what is the price of progress?

Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw, takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty.

From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into?

David and Goliath draws on the stories of remarkable underdogs, history, science, psychology and on Malcolm Gladwell's unparalleled ability to make the connections others miss. It's a brilliant, illuminating book that overturns conventional thinking about power and advantage.

'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer

In What the Dog Saw Malcolm Gladwell covers everything from criminology to spaghetti sauce to show how the most ordinary subjects can illuminate the most extraordinary things about ourselves and our world.

Looking under the surface of the seemingly mundane, he explores the underdogs, the overlooked, the curious, the miraculous and the disastrous, and reveals how everyone and everything contains an incredible story. What the Dog Saw is Gladwell at his very best - asking questions and finding surprising answers.

'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer

'Gladwell makes the world seem fresh and exciting again' Evening Standard

'Comes exuberantly close to ... what goes on inside other people's heads' Daily Telegraph

'A dizzying array ... his writing talks to all of us' Guardian

'Consistently absorbing ... captivating' Independent

'Gladwell's storytelling qualities and his eye for the human drama ... make this so compelling' Sunday Times

Malcolm Gladwell - Biography and Lessons Learned From Malcolm Gladwell Books Including Outliers, David and Goliath, The Tipping Point, What the Dog Saw, etc...

Here Is A Preview Of What You'll Learn...

• The Life of Malcolm Gladwell
• The Core Principles and Teachings of Malcolm Gladwell
• Lessons From "Outliers: The Story of Success"
• Lessons From "David and Goliath: Underdogs, Misfits, and the Art of Battling Giants"
• Lessons From "The Tipping Point: How Little Things Can Make a Big Difference"
• Lessons From "Blink: The Power of Thinking Without Thinking"
• Lessons From "What the Dog Saw: And Other Adventures"
• Top 20 Malcolm Gladwell Quotes
• Much, much more!

La Segunda Guerra Mundial contada desde el aire.

¿Qué ocurre cuando la tecnología y las mejores intenciones chocan en el fragor de las batallas?

«Excepcional, una obra maestra».
The Wall Street Journal

Durante los años previos a la Segunda Guerra Mundial, en una base aérea de Alabama, un grupo de pilotos renegados forjó una idea radical. ¿Qué pasaría si los bombardeos fueran tan precisos como para que las guerras pudieran librarse solamente desde el aire? ¿Podrían los brutales enfrentamientos entre ejércitos de tierra convertirse en cosa del pasado? Este libro cuenta lo que ocurrió cuando intentó llevarse a la práctica ese sueño.

Malcolm Gladwell sigue los pasos de un genio holandés y su ordenador analógico casero, del grupo de científicos pirómanos de Harvard que inventaron el napalm, de un brillante piloto que cantaba tonadas a su equipo y del comandante LeMay, quien ordenaría uno de los ataques más sangrientos de la Segunda Guerra Mundial. A su más puro estilo, Gladwell les saca jugo a todos estos personajes fascinantes y nos lleva ágilmente a través de una serie de dilemas que cambiaron el rumbo de la historia para para preguntarnos cuál puede llegar a ser, a menudo, el precio del progreso.

La crítica ha dicho:
«Excepcional, una obra maestra. Uno acaba este libro sacudiendo la cabeza ante la locura y el coste humano que acarreó todo lo que narra».
The Wall Street Journal

«Cautivador. En las hábiles manos de Gladwell, los generales de la Fuerza Aérea de la Segunda Guerra Mundial vuelven a la vida. Me hubiera encantado que fuera el doble de largo».
New York Times Book Review

«Una fábula brillantemente contada e ideal para la era de los cambios tecnológicos».
The Sunday Times

«Otro libro de Gladwell que confirma que todo lo que creía saber era falso».
Kirkus

«Gladwell es posiblemente el narrador más solvente de la no ficción. Siempre sabe hacia dónde va y te lleva con él en un viaje que siempre resulta placentero y cómodo».
The New Statesman

«Fascinante. Uno de los mayores desafíos morales de la Segunda Guerra Mundial».
Michael Lewis

«La narración enérgica y los personajes reales e increíblemente carismáticos son propios del cine».
Radio Times

«Un relato accesible y estimulante. El estilo ameno y desenfadado de Gladwell es eficaz, y sus retratos de individuos son cautivadores».
The Washington Post

«De una empatía sorprendente y una energía fabulosa».
Esquire

«Vívido y cautivador. Una historia fascinante».
The Times

«Un relato repleto de anécdotas sobre lo que condujo al ataque aéreo más mortífero de la Segunda Guerra Mundial. Gladwell ofrece detalles coloridos y plantea interesantes cuestiones sobre la moralidad de la guerra».

「精準轟炸」可以減少無辜平民的傷亡；「無差別轟炸」卻可以使敵軍更快棄甲投降，我們會選擇讓戰爭更人道的科技，或是敵不過想求勝的人性？

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★ 21世紀的彼得·杜拉克暨《時代》百大影響力人物──麥爾坎·葛拉威爾最新力作
「葛拉威爾，最會說故事並帶我們思考難題的暢銷書作者，新書主題是二戰空中力量的反思。在混亂時局中，有思想也有道德底限的人，令後人尊敬。但在歷史的當下，卻總是殘暴且毫無顧忌的人會贏。你的看法呢？」―蔡依橙／「陪你看國際新聞」創辦人

【內容說明】
「看著被火海吞噬的城市，彷彿看見地獄的入口。」──一名參與轟炸的美國軍官如此回憶。
背上綁著嬰孩在逃命的母親，停下來喘氣才發現自己的寶貝已著火；民眾緊抓住鐵橋的一角，直到燙到他們受不了，只好鬆手墜向死亡；大批的人縱身躍入運河，下場卻是被後續跳入的數百人壓住而溺斃。
二戰期間，1945年3月9日晚間，超過三百架美軍轟炸機低空飛至東京，三小時之內投下共計1,665噸的燒夷彈，選用燒夷彈，是因為日本建材讓整座城市的八成就像ą