A radical shift in perspective to transform your organization to become more innovative

The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.

This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.

• Explore the digitized future using new design criteria to create real value for the user
• Foster radical innovation through an inspiring framework for action
• Gather the right people to build highly-motivated teams

• Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
• Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications

Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you’re ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future. 

Reinvigorate your innovation approach with business ecosystems

In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.

Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success.

• Fleshed out case studies and examples of companies with successful business ecosystem initiatives
• A mindset for business growth, including the use of “design lenses” and the exploitation of momentum and speed to facilitate innovation
• Practical exercises to better understand and implement the ideas discussed in the book

Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success.

With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox.

If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.

How to use the Design Thinking Tools

A practical guide to make innovation happen

The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method.

• Quickly and comprehensively familiarize yourself with the best design thinking tools
• Select the appropriate warm-ups, tools, and methods
• Explore new avenues of thinking
• Plan the agenda for different design thinking workshops
• Get practical application tips

The Design Thinking Toolbox help innovators master the early stages of the innovation process. It?s the perfect complement to the international bestseller The Design Thinking Playbook.?

Das Besteller-Trio bestehend aus Michael Lewrick, Patrick Link und Larry Leifer gehören zu den einflussreichsten Persönlichkeiten in der Design Thinking Community. Zusammen haben Sie den internationalen Bestseller "Das Design Thinking Playbook" verfasst, in dem sie die achtsame digitale Transformation von Teams, Organisationen und Unternehmen beschreiben. Komplementär zum Playbook erschien eine einzigartige Sammlung von Design Thinking Tools. "Das Design Thinking Toolbook" knüpft an den Erfolg des Playbooks an und bietet der globalen Design Thinking Community die wichtigsten Werkzeuge und Templates, inkl. kurzer Beschreibungen der Anwendung, als digitale Templates. Die Templates können sowohl im physischen Raum wie auch in der virtuellen Zusammenarbeit genutzt werden. Mit diesem neuen Leitfaden "Virtuelle Design Thinking Workshops" teilen die

drei Experten ihre Erfahrungen in der Durchführung von virtuellen und hybriden Design Thinking Workshops.