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Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World Kindle Edition
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An invaluable primer on psychological warfare and behaviour modification ... Given that Wylie was at the heart of this work, and that he displayed real sociological understanding of what the data was revealing, his account provides a useful, crystal-clear exposition of the power of psychographic profiling when it's done right. (The Observer)
Fascinating and hugely readable ... valuable and revelatory (Sunday Times)
If you want to understand the darker side of the digital revolution - and what a threat to democracy it is - you <i>must</i> read this book. As we watch our own democracy wavering in a blizzard of online dirty tricks I can think of nothing more relevant right now. In this astonishing insider story Wylie explains how the 'Trump revolution' and the 'Brexit Shock' were achieved by often-illegal manipulation - and proposes a series of safeguards of the digital commons for the future. I hope every citizen reads this.
<i>MindF*ck</i> demonstrates how digital influence operations, when they converged with the nasty business of politics, managed to hollow out democracies... And his personal story, woven into the book's narrative, illustrates the confusion of our current political era as well as the challenge to Wylie's fellow members of the social media generation as they seek identities real and imagined, physical and virtual. (Washington Post)
Merits close attention, as it goes a long way to making sense of the current political landscape ... a devastating indictment of a political culture out of control (The Herald) --This text refers to the paperback edition.
- Print Length : 280 pages
- ASIN : B07WSHPRPT
- Word Wise : Enabled
- Publisher : Profile Books (8 October 2019)
- File Size : 548 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- X-Ray : Not Enabled
- Language: : English
- Enhanced Typesetting : Enabled
- Best Sellers Rank: #33,940 in Kindle Store (See Top 100 in Kindle Store)
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Top reviews from India
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While Wylie's shining commentary on culture contextualises the larger implications of data surveillance, his episodic telling of CA's sinister evolution just takes you out! But what must be pointed out is Wylie's immovable bias where he whitewashes the misuse of data by the political side he keeps.
That apart, what's rich is the human and cultural gaze of a subject rooted in codes and algorithms. The last chapter where Wylie frames his childhood struggles as a background to his stand against social and technological closets, is both emotive and uplifting.
Pick this one up.
1. The writer "Christopher Wylie" worked for the company (CA) and became a whistle blower .
2. Amazing and much more insight than Netflix's The Great Hack.
3. It will change your perception of the role of Social Media in your life, now and in the VERY Near Future!
4. A compulsory read for those seeking to understand the dark nexus of politics and social media.
Thanks to Christopher Wylie !!!
This cover is the next best thing about this book apart from the content ; )
Top reviews from other countries
The abusers of the power of online social media from Steve Bannon to Boris Johnson and Michael Gove whose dishonesty in the Brexit referendum has resulted in the UK’s political system becoming divided by hate. Cambridge Analytica and AIQ are companies that distort people’s perceptions and manipulate their emotions for the purposes of the extreme right wing and massive neoliberal capitalist companies that have become over-powerful and unaccountable for their crimes.
Christopher Wylie’s outstanding book describes how all this happened from the point of view of an insider in the whole system and how people profited from manipulating democracies. This book is, as such essential reading for everyone from journalists to politicians to students of online media to ordinary people worried about the way politics has got out of control and the extreme right been allowed to take power.
The crimes against humanity by people and organisations featured here are detailed meticulously by Wylie and make desperate reading for anyone concerned with democracy, freedom, free speech and freedom in our everyday lives. His testimony shows that nowhere in the world is safe for democracy now that vast tech organisations like Facebook have so much power to enable fascism, hatred, oppression and actual harm. This book is one of the first shots in the coming war against the way corporate financial power manifest in manipulation of our thoughts through targeted advertising and curating of our lives, erodes our hard-won freedoms.
This book is essential reading, possibly the most important book published this century. I can not recommend this too highly. Read it, you will be terrified but glad you did. Everyone needs to know about this.
A courageous piece of work by a brave and intelligent man.
The title is so unfortunate and I wish they would change it. The byline (Diary of a Bookseller) could also be revised to something more useful and informative.