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We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.
Why does it feel like we're distracting our lives away?
In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.
'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind
'A guide to staying focused in an age of constant distraction' Guardian
'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig
'Does exactly as it promises. Amazing' Chris Evans
'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington
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Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.
INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE
Based on years of research, consulting, and practical experience, Hooked:
* Shows how to create user habits that stick
* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App
* Explains how products influence our behaviour
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup
'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather
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The workbook is meant to help readers of Hooked get more out of the book with guided questions to help your build your own habit-forming product.
The workbook walks you through all four steps of Eyal's Hooked Model and draws out your insights to help you overcome challenges you might face building an engaging product or service.
Please purchase Hooked in conjunction with this workbook.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
In seinem neuen Buch Die Kunst, sich nicht ablenken zu lassen zeigt der Bestsellerautor Nir Eyal, wie Ablenkung in unseren Köpfen entsteht – und wie man ihr widerstehen kann. Es ist längst nicht ausreichend, sich kurze Auszeiten von seinem Smartphone oder Social Media zu verordnen. Die entscheidenden Punkte sind die richtige Einstellung, die passenden Gewohnheiten und der entsprechende Gebrauch von Technik. Dieses Buch ist ein Muss für alle, die über ihre Aufmerksamkeit wieder selbst bestimmen und die ihre Zeit wieder in den Griff bekommen möchten – im Alltag und vor allen Dingen im Berufsleben.
includes free wireless delivery via Amazon Whispernet
includes free wireless delivery via Amazon Whispernet