Nir Eyal

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About Nir Eyal

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com

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Hooked: How to Build Habit-Forming Products 4 Nov, 2014

by Nir Eyal

( 4,393 )

₹ 297.31 ₹ 550.46
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Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.

INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE

Based on years of research, consulting, and practical experience, Hooked:

* Shows how to create user habits that stick
* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App
* Explains how products influence our behaviour

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Other Formats: Audible Audiobook , Hardcover , MP3 CD

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Indistractable: How to Control Your Attention and Choose Your Life 17 Oct, 2019

by Nir Eyal

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₹ 277.20 ₹ 462.00
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'A must-read' Mark Manson

We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.

Why does it feel like we're distracting our lives away?

In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.

'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind

'A guide to staying focused in an age of constant distraction' Guardian

'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig

'Does exactly as it promises. Amazing' Chris Evans

'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington

Other Formats: Audible Audiobook , Hardcover , Paperback , MP3 CD

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Hooked Workbook: Supplemental Workbook for Nir Eyal's "Hooked: How to Build Habit-Forming Products" 18 Aug, 2016

by Nir Eyal

( 18 )

₹ 78.00

This workbook is a SUPPLEMENT to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products"
The workbook is meant to help readers of Hooked get more out of the book with guided questions to help your build your own habit-forming product.
The workbook walks you through all four steps of Eyal's Hooked Model and draws out your insights to help you overcome challenges you might face building an engaging product or service.
Please purchase Hooked in conjunction with this workbook.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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Progresar En Los Negocios Y La Vida: The BuDo Way (Spanish Edition) 26 Apr, 2021

by Mr. Eyal Nir, Amit Offir

( 3 )

₹ 717.02

El Bu Do –“camino del guerrero”, en japonés– es un término que se aplica al conjunto de normas éticas que deben regir la práctica de las artes marciales. En un sentido más inmediato, Bu Do también puede traducirse como “puente”. Un puente que guiará a los lectores por esta ancestral sabiduría para alcanzar el éxito en sus vidas y proyectos. En palabras de Eyal Nir, “los lectores de este libro se exponen a nuevas maneras de percibirse (física y mentalmente) derivadas de Bu Do. Ellas pueden descubrir nuevas formas de ser conscientes, mantener un pacífico ser interior dentro de un entorno ruidoso, interpretar a las personas, identificar y crear oportunidades”. Progresar en los negocios y la vida no es, sin embargo, un libro de artes marciales. Sin embargo, tal como declara Amit Offir, “abre la puerta de este fascinante mundo al introducir algunos de los principios más importantes tomados de estas antiguas artes y expuestos de una manera fácil y clara para ayudarte a convertir en una persona más efectiva y así promover el éxito”.
La trayectoria de ambos autores basta para dar fe de la potencia y eficacia de esta propuesta, que tiene al cuerpo y a la mente como campo de prueba y aplicación.

Nir, Eyal

Sensei Eyal Nir es el fundador del programa BuDo-Way, basado en su experiencia combinada de todo la vida como ingeniero en el mercado global de alta tecnología, artista marcial y presidente del Traditional Karate Israel. Es Campeón del Mundo de karate y conferencista de institutos académicos.
A través de su programa –y naturalmente de este libro– sensei Nir está brindando acceso a la sabiduría ancestral BuDo (artes marciales tradicionales) para adquirir herramientas útiles y aplicables para enfrentar con éxito los desafíos que plantea en siglo XXI.

Amit Offir
Amit Offir es coach, autor y conferencista. Es el fundador de High Peaks, empresa privada de educación financiera, que brinda educación a través de cursos de coaching, conferencias, libros, videos y otros productos de información. Los principales ingresos de la compañía provienen de los modelos comerciales ideados por Offir, como el Método Super Premium, para construir un negocio de un millón de dólares; el Método de Reacción Dominó, para la gestión del tiempo, y el Método de Libertad Financiera de Cinco Años, que utiliza múltiples ingresos.

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Measuring the Global Burden of Disease: Philosophical Dimensions (Population-Level Bioethics) 19 May, 2020

by Nir Eyal, Samia A. Hurst, Christopher J.L. Murray, S. Andrew Schroeder, Daniel Wikler

₹ 1,371.47

The Global Burden of Disease Study (GBD) is one of the largest-scale research collaborations in global health, distilling a wide range of health information to provide estimates and projections for more than 350 diseases, injuries, and risk factors in 195 countries. Its results are a critical tool informing researchers, policy-makers, and others working to promote health around the globe.

A study like the GBD is, of course, extremely complex from an empirical perspective. But it also raises a large number of complex ethical and philosophical questions that have been explored in a series of collaborations over the past twenty years among epidemiologists, philosophers, economists, and policy scholars. The essays in this volume address issues of current and urgent concern to the GBD and other epidemiological studies, including rival understandings of causation, the aggregation of complex health data, temporal discounting, age-weighting, and the valuation of health states. The volume concludes with a set of chapters discussing how epidemiological data should and should not be used.

Better appreciating the philosophical dimensions of a study like the GBD can make possible a more sophisticated interpretation of its results, and it can improve epidemiological studies in the future, so that they are better suited to produce results that can help us to improve global health.

Other Formats: Hardcover

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專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注。: Indistractable: How to Control Your Attention and Choose Your Life (Traditional Chinese Edition) 13 Mar, 2020

by 尼爾·艾歐(Nir Eyal), 李茱莉(Julie Li), 陳映竹

( 5 )

₹ 778.05

分心，是想要逃離正在做的事。

鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10%時間的專注，換取90%時間的悠哉。

◎亞馬遜 ★★★★★ Top 1暢銷書。
◎《原子習慣》、《Deep Work深度工作力》、《給予》等重量級作者一致推薦。
◎《原子習慣》作者：本書提供了一個架構，讓你獲得成功所需的專注力。
◎ 洪仲清臨床心理師：我很期待這本書上市，我想要跟讀者好好分享這本書的精華。

【內容說明】

為什麼需要再讀一本專注力的書？因為這有可能是最後一本。

分心的人有可能變專注？
肉食者要變成素食者，很難，但一旦把自己定位成「素食主義者」，不吃肉就變成理所當然，也像回教徒不吃豬肉一樣自然，這就是身分協定的威力。書中共有3種協定來鞏固我們珍貴的專注力。
作者尼爾·艾歐探討打造熱銷上癮商品的前作《鉤癮效應》，成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足（就連自己的親子關係也受到影響），他決定站在普羅大眾的立場，研究如何在吵嘈的生活中保有專注力。
他發現，阻斷外在誘因（例如關閉手機通知）只能治標，我們很快便會開始尋找其他

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Die Kunst, sich nicht ablenken zu lassen: Indistractable - Werden Sie unablenkbar (German Edition) 14 Oct, 2019

by Nir Eyal, Julie Li, Britta Fietzke

( 44 )

₹ 1,143.45

Noch nie war die Welt so voller Ablenkungen: Kollegen, Lärm, Tweets und E-Mails sind einige der häufigsten externen Konzentrationskiller im Alltag. Schlimmer ist nur noch der selbstverschuldete Dauergebrauch von Tabletts oder Smartphones, der sein übriges dazu beiträgt, dass wir uns kaum noch längere Zeit auf etwas konzentrieren können.
In seinem neuen Buch Die Kunst, sich nicht ablenken zu lassen zeigt der Bestsellerautor Nir Eyal, wie Ablenkung in unseren Köpfen entsteht – und wie man ihr widerstehen kann. Es ist längst nicht ausreichend, sich kurze Auszeiten von seinem Smartphone oder Social Media zu verordnen. Die entscheidenden Punkte sind die richtige Einstellung, die passenden Gewohnheiten und der entsprechende Gebrauch von Technik. Dieses Buch ist ein Muss für alle, die über ihre Aufmerksamkeit wieder selbst bestimmen und die ihre Zeit wieder in den Griff bekommen möchten – im Alltag und vor allen Dingen im Berufsleben.

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Identified versus Statistical Lives: An Interdisciplinary Perspective (Population-Level Bioethics) 9 Mar, 2015

by I. Glenn Cohen, Norman Daniels, Nir Eyal

₹ 1,196.71

The identified lives effect describes the fact that people demonstrate a stronger inclination to assist persons and groups identified as at high risk of great harm than those who will or already suffer similar harm, but endure unidentified. As a result of this effect, we allocate resources reactively rather than proactively, prioritizing treatment over prevention. For example, during the August 2010 gold mine cave-in in Chile, where ten to twenty million dollars was spent by the Chilean government to rescue the 33 miners trapped underground. Rather than address the many, more cost effective mine safety measures that should have been implemented, the Chilean government and international donors concentrated efforts in large-scale missions that concerned only the specific group. Such bias as illustrated through this incident raises practical and ethical questions that extend to almost every aspect of human life and politics.

What can social and cognitive sciences teach us about the origin and triggers of the effect? Philosophically and ethically, is the effect a "bias" to be eliminated or is it morally justified? What implications does the effect have for health care, law, the environment and other practice domains?
This volume is the first to take an interdisciplinary approach toward answering this issue of identified versus statistical lives by considering a variety of perspectives from psychology, public health, law, ethics, and public policy.

Other Formats: Hardcover

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Hooked: Wie Sie Produkte erschaffen, die süchtig machen (German Edition) 12 Sep, 2014

by Nir Eyal

( 20 )

₹ 1,471.05

Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist – wie Essen, Fernsehen oder Zähneputzen – hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele. Dieses Buch ist die perfekte Lektüre für Produktmanager, Designer und Unternehmer, aber auch für alle, die dem modernen Phänomen, dass Kunden zu abhängigen Usern und Fans mutieren, auf die Spur kommen wollen.

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Inequalities in Health: Concepts, Measures, and Ethics (Population-Level Bioethics) 2 Sep, 2013

by Nir Eyal, Samia A. Hurst, Ole F. Norheim, Dan Wikler

₹ 1,521.09

Of every thousand children born in Iceland, two will die before their first birthday, but in Mozambique the death rate is sixty times higher. Even within countries - including some of the wealthiest - inequalities in longevity and health can be substantial. In recent years, epidemiologists have documented the extent of these inequalities both between and within countries, stimulating in turn research both on their sources and on possible means for their alleviation. These extensive and influential efforts in research and in policy development have raised health inequalities to a prominent position among the central concerns of both national and global health.

Less attention has been given to careful analysis and refinement of some key concepts and values that guide and motivate these studies of health inequalities. The essays in this book demonstrate the need to identify and debate alternative positions on the choice of measures of health inequality; the definitions of 'inequality' and 'inequity' in health, and their interrelationship; the ethical basis for attaching priority to narrowing gaps in longevity and health among individuals, groups, and societies; and the possible solutions to a series of puzzles involving uncertainty and variable population size.

The authors of these essays are philosophers, economists, epidemiologists, and physicians contributing to our understanding of ethical issues in population health. Their contributions will be of interest to anyone interested in inequalities in health, including specialists in health policy, public health, epidemiology, moral philosophy, demography, and health economics.

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分心，是想要逃離正在做的事。