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Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) Paperback – 4 January 2003

4.3 out of 5 stars 51 ratings

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₹4,503.11

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Review

It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation.
--Jakob Nielsen, Principal, Nielsen Norman Group

Today's technology is used to change attitudes and behavior. This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one that is of vital importance to everyone.
--Donald A. Norman, Northwestern University, Co-founder, The Nielsen Norman Group

Any medium has the potential to do great good or harm. Learn how to use design to intervene and make our interaction with technology more humane. A must read for those who are serious about designing the future.
--Clement Mok, Designer and CEO of CMCD

From the Back Cover

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.|Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

Product details

  • Publisher ‏ : ‎ Morgan Kaufmann (4 January 2003)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 312 pages
  • ISBN-10 ‏ : ‎ 1558606432
  • ISBN-13 ‏ : ‎ 978-1558606432
  • Item Weight ‏ : ‎ 662 g
  • Dimensions ‏ : ‎ 19.05 x 1.65 x 23.5 cm
  • Customer Reviews:
    4.3 out of 5 stars 51 ratings

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4.3 out of 5 stars
4.3 out of 5
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G.C.
5.0 out of 5 stars Still as relevant today as it was a decade ago
Reviewed in the United Kingdom on 13 October 2020
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Mr. R. F. Buxton
3.0 out of 5 stars So so
Reviewed in the United Kingdom on 2 August 2021
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Amazon Customer
4.0 out of 5 stars Thought provoking
Reviewed in the United Kingdom on 31 October 2016
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Pedro Lobo
4.0 out of 5 stars A good read
Reviewed in the United Kingdom on 12 June 2013
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CARMEN J
3.0 out of 5 stars Interesante pero anticuado
Reviewed in Spain on 9 November 2020
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