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Pre-Suasion: A Revolutionary Way to Influence and Persuade Hardcover – 6 September 2016

4.5 out of 5 stars 1,278 ratings

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Review

"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years."—Amy Cuddy, Associate Professor of Business Administration at Harvard Business School, and author of Presence

"Extends the science of persuasion in several important ways....an essential tool for anyone serious about science-based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson."—Forbes

"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again."—Adam Grant, professor of Management and Psychology at the Wharton School, and author of Originals and Give and Take

"Digging down into how people make decisions at a primitive level is the specialty of author Robert Cialdini, a guru to salesmen and marketers since the publication of his 1984 book Influence. In his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade, he returns with more tips about how to slither your way into people’s minds and rearrange what you find there.”—New York Post

"No psychologist’s research has been used more often or successfully than that of Robert Cialdini, who literally “wrote the book” on influence. Now, he’s done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini—authoritative, original, and immediately practical."—Richard H. Thaler, Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at The University of Chicago Booth School of Business, co-author of Nudge, and author of Misbehaving

"Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful."—Chip Heath, Professor of Organizational Behavior at Stanford Graduate School of Business, and co-author of Switch and Made to Stick

"[Pre-Suasion] is sure to be an important contribution to the fields of social psychology and behavioral economics...detailed, readable, and fascinating, this book may cause the reader to wonder whether unbiased decisions are possible."Publishers Weekly

“A fascinating and engaging glimpse into the world of persuasion, and it’s a lot more pervasive and evanescent than we might think.”—BizEd

"Books employing social science are very popular these days, but so are books on workplace culture. Pre-Suasion reminds us that there is a connection between the two, that using insights from behavioral science and social psychology can yield huge dividends if used accordingly and ethically."—800CEOREAD

“Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced….chapter after chapter piles on the experimental evidence from the field and the lab….Scholars, teachers and researchers will find the endnotes invaluable, because here, with his usual clarity and charm, Mr. Cialdini addresses academic concerns—such as the debate about the persistence and strength of change that can be produced in a brief lab study or field intervention—and explains many studies in detail, with more anecdotes to illustrate them….the overall message of this book is compelling.”—The Wall Street Journal

About the Author

Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.

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Product details

  • Publisher : Simon & Schuster (6 September 2016)
  • Language : English
  • Hardcover : 432 pages
  • ISBN-10 : 1501109790
  • ISBN-13 : 978-1501109799
  • Item Weight : 590 g
  • Dimensions : 15.24 x 3.05 x 22.86 cm
  • Customer Reviews:
    4.5 out of 5 stars 1,278 ratings

Customer reviews

4.5 out of 5 stars
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1,278 global ratings
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Top reviews from India

Reviewed in India on 4 August 2018
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1.0 out of 5 stars Author fooled it's reader by adding 200 reference pages at the end
By Prashant on 4 August 2018
This is a good book but it's not value for money. This book claims to be a 413 pages ,but nearly last 180 pages author has mentioned references where he copied the idea. And again 180 + last 70 pages author mentioned notes of chapter with YouTube link and original details in such a way that is can't be useful for a normal reader.
I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.
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43 people found this helpful
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Reviewed in India on 21 March 2021
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5.0 out of 5 stars A good complement to Influence
By Avnish Anand on 21 March 2021
Cialdini wrote one of the most important consumer psychology books of all time. This is his second book and expectations were bound to be high. This one is not “Influence” but it’s still really really good.

I have read the debate and the critical reviews of this book. I don’t disagree with any of them. What I know is that it’s very useful for people of my type. We run a DTC jewellery business in India and I am involved in product management and marketing.

I am not an academic and I cannot comment on the academic rigour of everything presented in this book. I was looking for actionable ideas for our business and we found lots of them. And that’s why this was a great book for the likes of us. So much so that I gave away copies of this book to many of my team mates.

Priming is not a new concept. But it’s use in creating helpful associations for effective communication was a new one for me. The Zeigarnik effect is a useful hack which I have used a few time now. I also loved the part where he explained which influence is useful at which stage of the consumer funnel. There also a surprise in the end. These are some of the things which made this book very useful for me.
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2 people found this helpful
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Reviewed in India on 14 August 2017
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4 people found this helpful
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Reviewed in India on 6 September 2017
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5 people found this helpful
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Reviewed in India on 10 September 2018
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3 people found this helpful
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Reviewed in India on 25 August 2020
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Reviewed in India on 2 January 2017
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3 people found this helpful
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Reviewed in India on 9 January 2020
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Top reviews from other countries

Arron Tolan
4.0 out of 5 stars A true authority on persuasion
Reviewed in the United Kingdom on 4 February 2018
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20 people found this helpful
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GeordieReader
3.0 out of 5 stars A serious and interesting book, but I found it slow going at times
Reviewed in the United Kingdom on 17 November 2017
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7 people found this helpful
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John Bremner
5.0 out of 5 stars Do you consider yourself a clever person? That means you can learn from this book!
Reviewed in the United Kingdom on 2 February 2018
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9 people found this helpful
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Red Review
5.0 out of 5 stars This will keep you interested.
Reviewed in the United Kingdom on 13 March 2018
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4 people found this helpful
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Striver
5.0 out of 5 stars Provocative and Persuasive
Reviewed in the United Kingdom on 10 October 2016
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3 people found this helpful
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