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Pre-Suasion: A Revolutionary Way to Influence and Persuade Paperback – 20 April 2017

4.5 out of 5 stars 1,287 ratings

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Product description


An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson. ― Forbes

A fascinating, fluent and original book from one of the giants of behavioural science. -- Tim Harford, author of The Undercover Economist Strikes Back

It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer – in other words, all of us. -- David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit

Cialdini is no foubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena … it is mind-blowing ― Management Today

The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years. -- Amy Cuddy, author of Presence

An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again. -- Adam Grant, author of Originals and Give and Take

Cialdini collates an impressive array of studies suitable for academic and general readers. -- Books of the Year ― Times Higher Education

No social psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally "wrote the book" on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini - authoritative, original, and immediately practical. -- Richard H. Thaler, co-author of Nudge and author of Misbehaving

Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful. -- Chip Heath, co-author of Switch and Made to Stick

Both accessible and intellectually rigorous -- Books of the Year ― The Times

About the Author

Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Currently Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

In the field of influence and persuasion he is the most cited living social psychologist in the world today. According to Dan Pink’s current bestseller, To Sell is Human, 'Cialdini has done more to advance the scholarship of persuasion than anyone in the world.'

As well as his bestselling books, his ground-breaking research has been featured in the most prestigious of scientific journals as well as on TV, radio and in the business and national press throughout the world. An interview with him in the July-August 2013 issue of Harvard Business Review, titled 'The Uses (and Abuses) of Influence', calls him the 'leading social scientist in the field of influence.' The May 2014 issue of Inc. identifies him as one of the 'Top 50 Leadership and Management Experts in the World'.

He lives in Phoenix, Arizona.

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Product details

  • Publisher : Random House Business (20 April 2017)
  • Language : English
  • Paperback : 432 pages
  • ISBN-10 : 1847941435
  • ISBN-13 : 978-1847941435
  • Item Weight : 298 g
  • Dimensions : 12.9 x 2.7 x 19.8 cm
  • Country of Origin : United Kingdom
  • Customer Reviews:
    4.5 out of 5 stars 1,287 ratings

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4.5 out of 5 stars
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Top reviews from India

Reviewed in India on 4 August 2018
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1.0 out of 5 stars Author fooled it's reader by adding 200 reference pages at the end
By Prashant on 4 August 2018
This is a good book but it's not value for money. This book claims to be a 413 pages ,but nearly last 180 pages author has mentioned references where he copied the idea. And again 180 + last 70 pages author mentioned notes of chapter with YouTube link and original details in such a way that is can't be useful for a normal reader.
I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.
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Reviewed in India on 21 March 2021
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5.0 out of 5 stars A good complement to Influence
By Avnish Anand on 21 March 2021
Cialdini wrote one of the most important consumer psychology books of all time. This is his second book and expectations were bound to be high. This one is not “Influence” but it’s still really really good.

I have read the debate and the critical reviews of this book. I don’t disagree with any of them. What I know is that it’s very useful for people of my type. We run a DTC jewellery business in India and I am involved in product management and marketing.

I am not an academic and I cannot comment on the academic rigour of everything presented in this book. I was looking for actionable ideas for our business and we found lots of them. And that’s why this was a great book for the likes of us. So much so that I gave away copies of this book to many of my team mates.

Priming is not a new concept. But it’s use in creating helpful associations for effective communication was a new one for me. The Zeigarnik effect is a useful hack which I have used a few time now. I also loved the part where he explained which influence is useful at which stage of the consumer funnel. There also a surprise in the end. These are some of the things which made this book very useful for me.
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2 people found this helpful
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Reviewed in India on 14 August 2017
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4 people found this helpful
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Reviewed in India on 6 September 2017
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5 people found this helpful
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Reviewed in India on 10 September 2018
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3 people found this helpful
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Reviewed in India on 25 August 2020
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Reviewed in India on 2 January 2017
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Reviewed in India on 9 January 2020
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Top reviews from other countries

Arron Tolan
4.0 out of 5 stars A true authority on persuasion
Reviewed in the United Kingdom on 4 February 2018
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20 people found this helpful
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3.0 out of 5 stars A serious and interesting book, but I found it slow going at times
Reviewed in the United Kingdom on 17 November 2017
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7 people found this helpful
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John Bremner
5.0 out of 5 stars Do you consider yourself a clever person? That means you can learn from this book!
Reviewed in the United Kingdom on 2 February 2018
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9 people found this helpful
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Red Review
5.0 out of 5 stars This will keep you interested.
Reviewed in the United Kingdom on 13 March 2018
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4 people found this helpful
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5.0 out of 5 stars Provocative and Persuasive
Reviewed in the United Kingdom on 10 October 2016
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3 people found this helpful
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