This is a good book but it's not value for money. This book claims to be a 413 pages ,but nearly last 180 pages author has mentioned references where he copied the idea. And again 180 + last 70 pages author mentioned notes of chapter with YouTube link and original details in such a way that is can't be useful for a normal reader.
I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.

Pre-Suasion: A Revolutionary Way to Influence and Persuade
Audible Audiobook
– Unabridged
See all formats and editions
Hide other formats and editions
Price
|
New from |
Kindle Edition
"Please retry"
|
— |
Audible Audiobook, Unabridged
"Please retry"
|
₹ 0.00
|
Free with your Audible trial |
Hardcover
"Please retry"
|
₹ 1,599.00 |
©2020 Robert Cialdini (P)2020 Penguin Audio
By completing your purchase you agree to Audible’s
Conditions Of Use
Amazon's Privacy Notice and if applicable Audible's Recurring Payment Terms.
Sold and delivered by Audible, an Amazon company
People who viewed this also viewed
Page 1 of 1Start OverPage 1 of 1
- Audible Audiobook
- Audible Audiobook
- Audible Audiobook
- Audible Audiobook
- Audible Audiobook
Product details
Listening Length | 9 hours and 24 minutes |
---|---|
Author | Robert Cialdini |
Narrator | John Bedford Lloyd |
Audible.in Release Date | 30 January 2020 |
Publisher | Penguin Audio |
Program Type | Audiobook |
Version | Unabridged |
Language | English |
ASIN | B082FP5PS2 |
Best Sellers Rank |
#2,563 in Audible Audiobooks & Originals (See Top 100 in Audible Audiobooks & Originals)
#11 in Negotiating #16 in Social Psychology #3,951 in Analysis & Strategy |
Customer reviews
4.5 out of 5 stars
4.5 out of 5
1,273 global ratings
How are ratings calculated?
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Top reviews
Top reviews from India
There was a problem filtering reviews right now. Please try again later.
Reviewed in India on 4 August 2018
I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.
Report abuse
Verified Purchase

1.0 out of 5 stars
Author fooled it's reader by adding 200 reference pages at the end
By Prashant on 4 August 2018
This is a good book but it's not value for money. This book claims to be a 413 pages ,but nearly last 180 pages author has mentioned references where he copied the idea. And again 180 + last 70 pages author mentioned notes of chapter with YouTube link and original details in such a way that is can't be useful for a normal reader.By Prashant on 4 August 2018
I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.
Images in this review

42 people found this helpful
Helpful
Reviewed in India on 21 March 2021
I have read the debate and the critical reviews of this book. I don’t disagree with any of them. What I know is that it’s very useful for people of my type. We run a DTC jewellery business in India and I am involved in product management and marketing.
I am not an academic and I cannot comment on the academic rigour of everything presented in this book. I was looking for actionable ideas for our business and we found lots of them. And that’s why this was a great book for the likes of us. So much so that I gave away copies of this book to many of my team mates.
Priming is not a new concept. But it’s use in creating helpful associations for effective communication was a new one for me. The Zeigarnik effect is a useful hack which I have used a few time now. I also loved the part where he explained which influence is useful at which stage of the consumer funnel. There also a surprise in the end. These are some of the things which made this book very useful for me.
Verified Purchase
Cialdini wrote one of the most important consumer psychology books of all time. This is his second book and expectations were bound to be high. This one is not “Influence” but it’s still really really good.
I have read the debate and the critical reviews of this book. I don’t disagree with any of them. What I know is that it’s very useful for people of my type. We run a DTC jewellery business in India and I am involved in product management and marketing.
I am not an academic and I cannot comment on the academic rigour of everything presented in this book. I was looking for actionable ideas for our business and we found lots of them. And that’s why this was a great book for the likes of us. So much so that I gave away copies of this book to many of my team mates.
Priming is not a new concept. But it’s use in creating helpful associations for effective communication was a new one for me. The Zeigarnik effect is a useful hack which I have used a few time now. I also loved the part where he explained which influence is useful at which stage of the consumer funnel. There also a surprise in the end. These are some of the things which made this book very useful for me.
I have read the debate and the critical reviews of this book. I don’t disagree with any of them. What I know is that it’s very useful for people of my type. We run a DTC jewellery business in India and I am involved in product management and marketing.
I am not an academic and I cannot comment on the academic rigour of everything presented in this book. I was looking for actionable ideas for our business and we found lots of them. And that’s why this was a great book for the likes of us. So much so that I gave away copies of this book to many of my team mates.
Priming is not a new concept. But it’s use in creating helpful associations for effective communication was a new one for me. The Zeigarnik effect is a useful hack which I have used a few time now. I also loved the part where he explained which influence is useful at which stage of the consumer funnel. There also a surprise in the end. These are some of the things which made this book very useful for me.

5.0 out of 5 stars
A good complement to Influence
By Avnish Anand on 21 March 2021
Cialdini wrote one of the most important consumer psychology books of all time. This is his second book and expectations were bound to be high. This one is not “Influence” but it’s still really really good.By Avnish Anand on 21 March 2021
I have read the debate and the critical reviews of this book. I don’t disagree with any of them. What I know is that it’s very useful for people of my type. We run a DTC jewellery business in India and I am involved in product management and marketing.
I am not an academic and I cannot comment on the academic rigour of everything presented in this book. I was looking for actionable ideas for our business and we found lots of them. And that’s why this was a great book for the likes of us. So much so that I gave away copies of this book to many of my team mates.
Priming is not a new concept. But it’s use in creating helpful associations for effective communication was a new one for me. The Zeigarnik effect is a useful hack which I have used a few time now. I also loved the part where he explained which influence is useful at which stage of the consumer funnel. There also a surprise in the end. These are some of the things which made this book very useful for me.
Images in this review

2 people found this helpful
Report abuse
Reviewed in India on 14 August 2017
Verified Purchase
Reading this one is quite an education for shaping favourable environmen for yourself and events which you want to end your way.
It also summarizes Influence by the same author.
Enjoy readers
It also summarizes Influence by the same author.
Enjoy readers
4 people found this helpful
Report abuse
Reviewed in India on 6 September 2017
Verified Purchase
Repition of "Influence". Gave it away free
5 people found this helpful
Report abuse
Reviewed in India on 10 September 2018
Verified Purchase
this book is unbelievably good. must read for anyone interested in this fied. Cialdini is truly a master
3 people found this helpful
Report abuse
Reviewed in India on 25 August 2020
Verified Purchase
Packaging is Excellent!. Very Informative Book, Very useful for your Presuasive/Influence from beginning skills.
Read this Book along with-->Influence:The Psychology Persuasion To boost your skills
Read this Book along with-->Influence:The Psychology Persuasion To boost your skills
Reviewed in India on 2 January 2017
Verified Purchase
Just started reading, its a long read and worthy of very page in the book.
3 people found this helpful
Report abuse
Reviewed in India on 9 January 2020
Verified Purchase
Had a lot of expectations , especially after reading Influence. I believe more subject matter should have been incorporated.
Top reviews from other countries

Arron Tolan
4.0 out of 5 stars
A true authority on persuasion
Reviewed in the United Kingdom on 4 February 2018Verified Purchase
After reading 'Influence' by the same author, I thought I would give this book a try as well and I'm not disappointed that I did.
In Pre-Suasion, Cialdini outlines his research into the pre-suasive impact that environmental, verbal and emotional stimulus can have on people's decision making and does so in a way intended to be heuristically instructive to the reader, stead of merely stating the evidence of studies as was the case with 'Influence'.
The book presents much knowledge to glean and manages to be almost non-chalant toward the gravitas of some of the ideas presented within it, the lessons that marketers and advertisers could learn from reading this are seemingly endless, and yet the book remains perfectly readable to the lay-person and grounded in jargon-free language.
My only criticism is that I would have liked, considering the book is aimed at educating, sections encouraging the reader to think for themselves about how (based on prior information) they would attempt to create pre-suasive environments in order to promote ideas/products/behaviours. As trying to absorb and remember the methods and outcomes of huge studies without repetition and practice is quite difficult, I personally find.
In Pre-Suasion, Cialdini outlines his research into the pre-suasive impact that environmental, verbal and emotional stimulus can have on people's decision making and does so in a way intended to be heuristically instructive to the reader, stead of merely stating the evidence of studies as was the case with 'Influence'.
The book presents much knowledge to glean and manages to be almost non-chalant toward the gravitas of some of the ideas presented within it, the lessons that marketers and advertisers could learn from reading this are seemingly endless, and yet the book remains perfectly readable to the lay-person and grounded in jargon-free language.
My only criticism is that I would have liked, considering the book is aimed at educating, sections encouraging the reader to think for themselves about how (based on prior information) they would attempt to create pre-suasive environments in order to promote ideas/products/behaviours. As trying to absorb and remember the methods and outcomes of huge studies without repetition and practice is quite difficult, I personally find.
20 people found this helpful
Report abuse

GeordieReader
3.0 out of 5 stars
A serious and interesting book, but I found it slow going at times
Reviewed in the United Kingdom on 17 November 2017Verified Purchase
Having made his point that setting the tone is as important, if not more so, than the message, the author illustrates it with examples of contexts where this works. The problem is that some of the situations are only slightly different from others and I didn’t feel that my knowledge of the subject was developing as I worked through the book.
7 people found this helpful
Report abuse

John Bremner
5.0 out of 5 stars
Do you consider yourself a clever person? That means you can learn from this book!
Reviewed in the United Kingdom on 2 February 2018Verified Purchase
This is a great and enjoyable book. Using one trick in the book that's very easy to implement, I got about a thousand percent increase in my social media sharing for an article on cryptokronos.com. Well worth a read, because I think there is something for everyone in this book. Definitely going to read it a number of times. And I'm a very experienced online marketer.
9 people found this helpful
Report abuse

Red Review
5.0 out of 5 stars
This will keep you interested.
Reviewed in the United Kingdom on 13 March 2018Verified Purchase
Easy to read it flows well. If you don't have Cialdini's earlier book on persuasion don't worry he does a good summary as a way of supporting his pre-suasion content. The subject matter maps in well with Daniel Kahneman's Thinking Fast Thinking Slow in that a lot of the priming Cialdini discusses seems to be making use of the brain's need to take shortcuts in order to keep up with the deluge of sensory input we all have to deal with on a daily basis.
4 people found this helpful
Report abuse

Striver
5.0 out of 5 stars
Provocative and Persuasive
Reviewed in the United Kingdom on 10 October 2016Verified Purchase
This is a great follow up on Cialdini's classic book Influence. I think time will be kind to this book which nicely brings together two decades of insight by one of the most accomplished students of persuasion.
"In large measure, WHO we are with respect to any choice is WHERE we are, attentionally, in the moment before the choice" Master the moments that matter.
Time spent reading this is time very well spent. Cialdini offers so many stunning insights, so go ahead, buy the book and satisfy your "craving for cognitive closure"...
"In large measure, WHO we are with respect to any choice is WHERE we are, attentionally, in the moment before the choice" Master the moments that matter.
Time spent reading this is time very well spent. Cialdini offers so many stunning insights, so go ahead, buy the book and satisfy your "craving for cognitive closure"...
3 people found this helpful
Report abuse