This is a good book but it's not value for money. This book claims to be a 413 pages ,but nearly last 180 pages author has mentioned references where he copied the idea. And again 180 + last 70 pages author mentioned notes of chapter with YouTube link and original details in such a way that is can't be useful for a normal reader.
I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
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Reviewed in India on 4 August 2018
I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.
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Author fooled it's reader by adding 200 reference pages at the end
By Prashant on 4 August 2018
This is a good book but it's not value for money. This book claims to be a 413 pages ,but nearly last 180 pages author has mentioned references where he copied the idea. And again 180 + last 70 pages author mentioned notes of chapter with YouTube link and original details in such a way that is can't be useful for a normal reader.By Prashant on 4 August 2018
I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.
Images in this review
Reviewed in India on 21 March 2021
I have read the debate and the critical reviews of this book. I don’t disagree with any of them. What I know is that it’s very useful for people of my type. We run a DTC jewellery business in India and I am involved in product management and marketing.
I am not an academic and I cannot comment on the academic rigour of everything presented in this book. I was looking for actionable ideas for our business and we found lots of them. And that’s why this was a great book for the likes of us. So much so that I gave away copies of this book to many of my team mates.
Priming is not a new concept. But it’s use in creating helpful associations for effective communication was a new one for me. The Zeigarnik effect is a useful hack which I have used a few time now. I also loved the part where he explained which influence is useful at which stage of the consumer funnel. There also a surprise in the end. These are some of the things which made this book very useful for me.
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A good complement to Influence
By Avnish Anand on 21 March 2021
Cialdini wrote one of the most important consumer psychology books of all time. This is his second book and expectations were bound to be high. This one is not “Influence” but it’s still really really good.By Avnish Anand on 21 March 2021
I have read the debate and the critical reviews of this book. I don’t disagree with any of them. What I know is that it’s very useful for people of my type. We run a DTC jewellery business in India and I am involved in product management and marketing.
I am not an academic and I cannot comment on the academic rigour of everything presented in this book. I was looking for actionable ideas for our business and we found lots of them. And that’s why this was a great book for the likes of us. So much so that I gave away copies of this book to many of my team mates.
Priming is not a new concept. But it’s use in creating helpful associations for effective communication was a new one for me. The Zeigarnik effect is a useful hack which I have used a few time now. I also loved the part where he explained which influence is useful at which stage of the consumer funnel. There also a surprise in the end. These are some of the things which made this book very useful for me.
Images in this review
Top reviews from other countries
Arron Tolan
A true authority on persuasion
Reviewed in the United Kingdom on 4 February 2018Verified Purchase
GeordieReader
A serious and interesting book, but I found it slow going at times
Reviewed in the United Kingdom on 17 November 2017Verified Purchase
John Bremner
Do you consider yourself a clever person? That means you can learn from this book!
Reviewed in the United Kingdom on 2 February 2018Verified Purchase
Red Review
This will keep you interested.
Reviewed in the United Kingdom on 13 March 2018Verified Purchase
Striver
Provocative and Persuasive
Reviewed in the United Kingdom on 10 October 2016Verified Purchase