In his global best seller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where online purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence.

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Product details

Listening Length	9 hours and 24 minutes
Author	Robert Cialdini
Narrator	John Bedford Lloyd
Audible.in Release Date	30 January 2020
Publisher	Penguin Audio
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B082FP5PS2
Best Sellers Rank	#3,561 in Audible Audiobooks & Originals (See Top 100 in Audible Audiobooks & Originals) #9 in Negotiating #23 in Social Psychology #5,427 in Analysis & Strategy

Customer reviews

5 star		72%
4 star		15%
3 star		7%
2 star		3%
1 star		3%

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Top reviews from India

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Prashant

Author fooled it's reader by adding 200 reference pages at the end

Reviewed in India on 4 August 2018

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This is a good book but it's not value for money. This book claims to be a 413 pages ,but nearly last 180 pages author has mentioned references where he copied the idea. And again 180 + last 70 pages author mentioned notes of chapter with YouTube link and original details in such a way that is can't be useful for a normal reader.
I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.

41 people found this helpful

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Paolenmang

Enjoy

Reviewed in India on 14 August 2017

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Reading this one is quite an education for shaping favourable environmen for yourself and events which you want to end your way.

It also summarizes Influence by the same author.

Enjoy readers

4 people found this helpful

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Kat

Repition of "INFLUENCE"

Reviewed in India on 6 September 2017

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Repition of "Influence". Gave it away free

5 people found this helpful

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Be Happy

SuperBook

Reviewed in India on 10 September 2018

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this book is unbelievably good. must read for anyone interested in this fied. Cialdini is truly a master

3 people found this helpful

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Satyam Yadav

Excellent! Book Must read!

Reviewed in India on 25 August 2020

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Packaging is Excellent!. Very Informative Book, Very useful for your Presuasive/Influence from beginning skills.
Read this Book along with-->Influence:The Psychology Persuasion To boost your skills

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Saeed

Worth all the time

Reviewed in India on 2 January 2017

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Just started reading, its a long read and worthy of very page in the book.

3 people found this helpful

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Amitabha DAS

Nice

Reviewed in India on 9 January 2020

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Had a lot of expectations , especially after reading Influence. I believe more subject matter should have been incorporated.

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Amazon Customer

Five Stars

Reviewed in India on 16 April 2018

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Started Reading It Very usefull

2 people found this helpful

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Arron Tolan

A true authority on persuasion

Reviewed in the United Kingdom on 4 February 2018

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After reading 'Influence' by the same author, I thought I would give this book a try as well and I'm not disappointed that I did.

In Pre-Suasion, Cialdini outlines his research into the pre-suasive impact that environmental, verbal and emotional stimulus can have on people's decision making and does so in a way intended to be heuristically instructive to the reader, stead of merely stating the evidence of studies as was the case with 'Influence'.

The book presents much knowledge to glean and manages to be almost non-chalant toward the gravitas of some of the ideas presented within it, the lessons that marketers and advertisers could learn from reading this are seemingly endless, and yet the book remains perfectly readable to the lay-person and grounded in jargon-free language.

My only criticism is that I would have liked, considering the book is aimed at educating, sections encouraging the reader to think for themselves about how (based on prior information) they would attempt to create pre-suasive environments in order to promote ideas/products/behaviours. As trying to absorb and remember the methods and outcomes of huge studies without repetition and practice is quite difficult, I personally find.

20 people found this helpful

John Bremner

Do you consider yourself a clever person? That means you can learn from this book!

Reviewed in the United Kingdom on 2 February 2018

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This is a great and enjoyable book. Using one trick in the book that's very easy to implement, I got about a thousand percent increase in my social media sharing for an article on cryptokronos.com. Well worth a read, because I think there is something for everyone in this book. Definitely going to read it a number of times. And I'm a very experienced online marketer.

8 people found this helpful

GeordieReader

A serious and interesting book, but I found it slow going at times

Reviewed in the United Kingdom on 17 November 2017

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Having made his point that setting the tone is as important, if not more so, than the message, the author illustrates it with examples of contexts where this works. The problem is that some of the situations are only slightly different from others and I didn’t feel that my knowledge of the subject was developing as I worked through the book.

7 people found this helpful

Red Review

This will keep you interested.

Reviewed in the United Kingdom on 13 March 2018

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Easy to read it flows well. If you don't have Cialdini's earlier book on persuasion don't worry he does a good summary as a way of supporting his pre-suasion content. The subject matter maps in well with Daniel Kahneman's Thinking Fast Thinking Slow in that a lot of the priming Cialdini discusses seems to be making use of the brain's need to take shortcuts in order to keep up with the deluge of sensory input we all have to deal with on a daily basis.

4 people found this helpful

Striver

Provocative and Persuasive

Reviewed in the United Kingdom on 10 October 2016

Verified Purchase

This is a great follow up on Cialdini's classic book Influence. I think time will be kind to this book which nicely brings together two decades of insight by one of the most accomplished students of persuasion.

"In large measure, WHO we are with respect to any choice is WHERE we are, attentionally, in the moment before the choice" Master the moments that matter.

Time spent reading this is time very well spent. Cialdini offers so many stunning insights, so go ahead, buy the book and satisfy your "craving for cognitive closure"...

3 people found this helpful

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Pre-Suasion: A Revolutionary Way to Influence and Persuade Audible Audiobook – Unabridged

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